Hand-built websites for Geelong businesses at prices fixed before we start, whether you trade on Pakington Street, in the estates around Waurn Ponds and Armstrong Creek, near Corio Bay or out on the Bellarine. New sites, redesigns, online stores and booking, arranged with our Adelaide team by phone and email.
Geelong's economy has turned over in little more than a decade. Ford's plant and Alcoa's smelter have closed, and one local job in five is now in health care. A website here might have to take physio appointments, sell a maker's work, explain to an injured worker what a first visit involves or tell a ferry passenger where to eat. Our offer covers each of those at the prices we charge everywhere.
Our small business packages come in three sizes: one page for $399; up to three pages for $899; up to eight pages for $1,499. Nothing is added for GST because we aren't registered for it, and we don't ask for a deposit. You see a working draft first and pay when you're happy with it. A business in Geelong pays exactly what one in Brisbane or Adelaide does.
Geelong was named a UNESCO City of Design in October 2017, and a site built from a theme rarely says much about the business behind it. We code each site from scratch rather than filling in a Wix layout or a WordPress theme, so the design follows the business: a Belmont dentist can lead with the next free appointment, a Portarlington cafe with today's hours and the walk from the ferry. Custom work is how we always build, so it costs the list price.
If your site went up before Ford's Geelong plant closed in 2016 and still looks like it, or nobody can find the login, we rebuild it at the prices we charge for a new site, starting at $399. The old site keeps running while we work, we bring across the text and photos that still earn their place, and the domain stays registered in your name throughout.
Construction is the fourth-largest employer in Greater Geelong, with 14,298 jobs, and a builder or electrician working across new estates needs a site that does things, not just one that looks tidy: a quote form in steps, uploads for plans and photos, a gallery, a page for each area served, call buttons on every screen. The people who lay out your pages also code those parts, and they make your text and image changes after launch as part of the $30 monthly hosting.
Retail employs 15,526 people in Greater Geelong, more than any industry except health care. To sell beyond the counter, the $799 store takes up to 25 products with one payment gateway and basic order management, and the $1,999 store removes the product limit and adds a choice of payment methods, customer accounts and advanced shipping. Neither comes with a platform subscription, because we code the store ourselves.
With more than 30,000 health care and social assistance jobs in the municipality, a great many local practices run on appointments. We can build booking and payments into your site, quoted for your job once we know how your appointments work, or put a link to HotDoc, Cliniko, Fresha or Calendly on every page so people book through the system you already use.
Ferry passengers from Docklands, Spirit of Tasmania travellers driving off at North Geelong and day-trippers heading for the coast all make up their minds on a phone. For a cafe, tour, gallery or shop near the waterfront, we place hours, location, prices and a booking or enquiry button where they're seen without any scrolling.
The City of Greater Geelong had an estimated 295,052 residents at 30 June 2025 and expects 441,984 by 2046, spread across more than 50 suburbs and townships on and around Corio Bay, about 75 km south-west of Melbourne. Its economic profile counts 23,558 local businesses and 147,234 local jobs. People search by the place they live rather than the council: Geelong West, Newtown, East Geelong and Belmont close to the centre; Highton, Grovedale, Waurn Ponds and Armstrong Creek to the south; Lara, Corio and Norlane to the north; Leopold, Drysdale, Portarlington and Ocean Grove on the Bellarine. Torquay and Jan Juc belong to Surf Coast Shire, so a business serving both sides of that line should name both. Our Geelong tradies page sets out how the region's four councils fit together.
The industrial city many people remember has mostly gone. Alcoa decided in 2014 to close its Point Henry aluminium smelter, which had poured its first metal in 1963, and Ford's Geelong plant shut on 7 October 2016, the same day as its Broadmeadows plant, ending more than 90 years of Ford car-making in Australia. What's left is still substantial. Manufacturing accounts for 11,409 local jobs, and Viva Energy's refinery at Corio, one of two refineries remaining in the country, employs more than 900 people and supplies over half of Victoria's fuel. Firms that sell to plants like that deal with engineers and procurement officers, who want to read about capacity, certifications and safety systems before they pick up the phone.
Care, learning and insurance have filled much of the gap. Health care and social assistance is now the largest employer by a wide margin: 30,245 jobs in 2024/25, which is 20.5% of local work against 15.6% across Victoria, and 8,144 more than five years earlier. Barwon Health, which runs University Hospital Geelong, says it has more than 8,700 staff. Education and training adds 15,247 jobs, led by Deakin University, which was established in 1974 with Waurn Ponds as its first campus and now also has a campus on the Corio Bay waterfront. The Transport Accident Commission, WorkSafe Victoria and the National Disability Insurance Agency all have their head offices in the city, as does the health insurer GMHBA. None of those buys small business websites, but the physios, psychologists, rehabilitation providers, lawyers and NDIS providers whose clients arrive with a claim number all need clear pages on what they do and how to book.
Visitors are the other big market. Tourism Research Australia figures on the council's economic profile show about 3.6 million domestic day trips and 4.5 million domestic visitor nights in Greater Geelong in 2025/26. People come down the Princes Freeway, on V/Line's Geelong line, whose stations run from Lara, Corio and North Geelong through Geelong to South Geelong, Marshall and Waurn Ponds, on Port Phillip Ferries from Docklands, and since October 2022 on the Spirit of Tasmania, which now sails from Spirit of Tasmania Quay in North Geelong. Jetstar flies into Avalon Airport, about 15 km north-east of the city, and Kardinia Park, home of the Geelong Football Club, has held about 40,000 since its Joel Selwood Stand opened in March 2024. Accommodation and food services employs 10,224 people. Someone arriving for a match, a sailing or a weekend away has nobody local to ask, so a hospitality site needs its hours, menu, map and booking link to work on a small screen.
We work from Ste 3/110 Hutt St in Adelaide, so a Geelong project runs by phone and email: you send your words, photos and the suburbs you cover, we send back a draft link, and you pay after you've approved it. None of our current clients is in Geelong, and our Victorian client is in Melbourne; see our Melbourne web design page for the city itself. The Geelong industry pages for allied health, lawyers and new businesses go further into referral pathways, the injury schemes and the council's support for people starting out.
We don't have a Geelong client yet. Dr Tabara Dione Coaching is in Melbourne, and Bright Building and Cape Fishing Charters are in South Australia. Between them they show the booking, service-area and visitor features that suit Geelong's health, trade and tourism businesses.
Coaching for doctors, led by a Melbourne specialist anaesthetist. Every page links to online booking for a discovery call, the same pattern a Newtown physio or a Highton psychologist could follow with their own booking system.
Visit the Dr Tabara Dione site (opens in a new tab) See it in our portfolio
An Adelaide renovation builder. The 30-page site has seven service pages, seven service-area pages, planning guides, a project gallery and a seven-step quote form. A Geelong builder working Armstrong Creek, Lara and the Bellarine could lay out its areas the same way.
Visit the Bright Building site (opens in a new tab) See it in our portfolio
A fishing charter operator at Cape Jervis in South Australia. One page takes booking requests and gift voucher requests and carries a catch gallery, an FAQ, reviews and a map, close to what a Geelong tour or waterfront attraction would want.
Visit the Cape Fishing Charters site (opens in a new tab) See it in our portfolio
“…Salem walked us through everything, gave us a fixed quote so we knew exactly what we were paying, and turned around the build faster than we thought possible.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A single scrolling page with your services, the suburbs or towns you cover, hours, reviews and a form, plus a call button. Enough for a mobile trade, a market stall or a practice that's just opened.
Where most Geelong businesses start
$899
Usually home, services and contact, or swap one for a booking, menu or price page. Fits most Geelong clinics, cafes, salons and trades.
$1,499
Space for separate service pages, a page for each part of the region you cover, team, FAQs and contact. Sites this size take 2–3 weeks to build.
$399 buys a one-page site, $899 a site of up to three pages and $1,499 a site of up to eight. Online stores are $799 or $1,999. We aren't registered for GST, so those are the amounts you pay, and they're the same for a Geelong, Torquay or Melbourne business. Once the site is live, hosting is $30 a month and you can cancel whenever you like.
Not with us, because we don't use templates. Every site is coded by hand around your own content, so a custom design is simply what the package price buys, and once you've paid in full the finished design and files are yours. If you're weighing the two approaches, our article on custom websites versus templates sets out the trade-offs.
For us that's the same job at the same price: we rebuild the site in clean code and bring over whatever content is worth keeping. Your current site stays online until you approve the new draft, and if you decide not to go ahead you owe nothing. Our guide to redesigning or rebuilding a business website helps you decide what to keep.
Yes. We can build online booking and payment into the site, priced per job once we know how your appointments run, or link the system you already use, such as Cliniko or HotDoc, from every page. Registered health practitioners also have advertising rules to follow; Ahpra's advertising hub (opens in a new tab) is the official place to check them.
No. Our team is in Adelaide, and every project outside Adelaide is handled by phone and email. You send your material, we send a draft link you can open on a phone or laptop, and you ask for changes until it's right, with no limit on the number of rounds. We reply within 24 hours.
We'll help with a logo at no charge if you don't have one. The words need to come from you, since we don't write copy, but we arrange and format what you send into pages that read well and point out what's missing, such as prices, hours or the areas you cover. Photos are your own too; we don't run photoshoots.
Tell us what you do, which parts of Geelong, the Bellarine or the Surf Coast you cover, and whether you want bookings or an online shop. We'll come back with questions or a fixed price, then build a draft you can check before you pay anything.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au