Website Design for Real Estate Agents in Adelaide

For independent offices and solo agents from Prospect to the Fleurieu: an appraisal request that asks how a home is titled, a profile for each registered agent, sales representative and property manager, and listings that carry the registration number, the price wording and the buyer's information notice the way South Australian law expects. Built by an Adelaide team on Hutt St.

What an Adelaide agency's website needs

The portals get your listings from the CRM without any help from us. Your own site is where an owner in Campbelltown or Brighton sizes up your people before booking an appraisal, and a listing on it is still a property advertisement, so the rules in the Land Agents Act and the Land and Business (Sale and Conveyancing) Act travel with every one you put there.

  • The RLA number on every listing

    Section 48A of the Land Agents Act 1994 says an advertisement for the sale of land or a business must show the agent's registration number, preceded by the letters RLA, alongside the agent's name or contact details. The agency name and RLA number sit together in the footer of every page and again inside each featured listing, so a tile shared on its own to Facebook or by text still carries them.

  • Price fields that can't break the 10% band

    Section 24A of the Land and Business (Sale and Conveyancing) Act lets an agent quote a single figure, with no qualifying words or symbols, or a range made of two figures. Neither the figure nor the bottom of the range can sit under the agent's estimate in the sales agency agreement or the vendor's price, whichever is higher, and the top can't exceed 110% of the bottom. The state's Law Handbook lists “$400,000+” and “mid-$400,000's” as wording that's out. Our listing card has a single amount or a from-and-to pair and no free-text price box where a plus sign could creep in.

  • Open times beside the form R3

    Sellers must hand prospective buyers the buyer's information notice, form R3, at inspection. It points them to things like asbestos, termite or salt damp damage, illegal building work and septic tanks. Each listing puts the next open inspections and a link to the R3 side by side, so the buyer who left the copy on the passenger seat can read it again that night.

  • A Form 1 request button, not a public PDF

    The vendor's statement covers the certificate of title, registered mortgages, caveats, easements, zoning and outgoings such as water rates, and it's signed by the vendor. Potential buyers can ask for a copy. Rather than leave a signed document with mortgage details open to anyone holding the link, we add a “Request the Form 1” button that sends the buyer's name and mobile straight to the listing agent.

  • Auction pages that say what to bring

    In South Australia bidders register with the agent and show proof of identity, and anyone bidding for someone else also needs a document signed by that person authorising them. The auction layout gives the date, time and venue, spells out the registration step, and notes that the R3 will be on site 30 minutes before the start. ID stays with your agents on the day; the website doesn't collect it.

  • An appraisal form that asks how the home is held

    The address first, then a house, a unit or townhouse on strata or community title, or vacant land; bedrooms and parking; whether the owner leans towards auction or sale by offer; and a rough timeframe. Offices that manage rentals get a landlord version routed to whoever takes on new managements, not the sales inbox.

  • Rentals with one figure and the sale notice

    Since 1 September 2023 a South Australian rental has had to be advertised at a fixed amount: no range, no rent auction, no invitation to offer more. If the landlord intends to sell within three months of the lease starting, whoever advertises the property must display or distribute that information. Each rental listing has one rent field, an optional line for that notice, and an Apply button linking to the application platform you already use.

Selling and leasing in Adelaide under South Australian rules

Who holds what. Consumer and Business Services registers the industry under the Land Agents Act 1994. A land agent can carry on the business; a sales representative is employed by one, and a representative registered ‘under supervision’ has to be accompanied at all times by an agent or by a representative registered for at least two years. Property managers work for land agents and are registered in their own right, while a sales representative who also manages adds the property management condition. Auctioneers must first be qualified as an agent or a representative. Registrations are now digital in the mySAGOV app, and SA.GOV.AU says agents, representatives and auctioneers must carry theirs and show it on request. Owners can look anyone up on the CBS licensing register (opens in a new tab), so each profile we build names the registration that person holds, worded as your principal wants it.

The estimate behind the advertised price. A residential sales agency agreement has to state the estimated selling price as a single dollar figure, never a range, and list the recent comparable sales or other information the agent relied on. That figure, or the vendor's price where it's higher, is the floor for any advertised price. A breach of section 24A carries a maximum penalty of $20,000 or a year's imprisonment, and the agent can't demand, receive or keep commission or expenses on that sale. The rules are under review, too: in September 2026 the Legislative Council's Select Committee on the Conduct of Real Estate Professionals (opens in a new tab) called for submissions, which closed on 23 October, on underquoting, inaccurate appraisals, non-disclosure of building faults and rent bidding, among other things.

Offers, auctions and cooling off. In a sale by offer the buyer has two clear working days to cool off, counted from whichever comes later, signing the contract or receiving the Form 1. There's no cooling-off at auction or for a purchase made after the auction on the same day, and a buyer waiving it on a pre-auction offer needs an independent legal practitioner to sign the prescribed form first. The R3 must be available from the agent at least three working days before an auction, and the auctioneer can place up to three vendor bids, each below the reserve and announced as a vendor bid. A buyer's guide page in your own words, linking to SA.GOV.AU's offers and auctions page (opens in a new tab), answers the questions first-time buyers otherwise ring your agents about on a Saturday.

Planning questions about older suburbs. Development across metropolitan Adelaide is assessed against one state-wide Planning and Design Code (opens in a new tab), and the free South Australian Property and Planning Atlas (opens in a new tab) shows the zone and overlays for any address, parcel or title number. PlanSA has described the Historic Area Overlay as giving clear controls for demolition applications that weigh historic importance, structural condition and whether restoration is viable, which is the first thing a buyer looking at a knock-down will ask about. A listing can point to the atlas rather than paraphrase zoning in the description. Suburb pages follow the same thinking: owners search for an agent in Glenelg or Mawson Lakes rather than in Holdfast Bay or Salisbury council, so we title pages by suburb and mention the council in the text.

The rent roll. At the 2021 Census, 27.6% of South Australia's occupied private dwellings were rented, and CBS put Adelaide's vacancy rate below 1 per cent when rent bidding was banned in 2023. Since 1 January 2026 every applicant has to complete their own Form A1, the single application form set in the regulations, so check that the application platform your Apply button opens has switched to it. Our property manager page covers what a landlord-facing site needs.

Working with us. We're an Adelaide web design team at Ste 3/110 Hutt St. Most of our work runs by phone and email, which suits agents who spend Saturdays at opens and auctions, though an Adelaide office that wants to sit down before starting can arrange that. We haven't built an agency site yet, and we'd rather say so here than have you find out later. The draft link goes to your principal for sign-off, and nothing is owed until it's approved.

South Australian client sites with parts an agency would reuse

Neither client sells property. Both are South Australian, and between them they show the profile pages, staged forms and place-by-place pages an agency site leans on.

Home page of the Club One (SA) website

Club One (SA)

Community, creative & tourism · South Australia

A seven-page site for the holder of South Australia's only Special Club Licence. Board members each have a profile, and a four-part grant application walks applicants through in stages. Agent profiles and a multi-step appraisal request use the same building blocks.

Home page of the SA Painting Professionals website

SA Painting Professionals

Trades & construction · Adelaide & all of SA

An Adelaide painting company covering the whole state, with region pages across South Australia and a search that finds a suburb or postcode. An agency that wants a page for each suburb it sells in, or a box where an owner types their postcode, would start from the same pattern.

“Salem walked us through everything, gave us a fixed quote so we knew exactly what we were paying, and turned around the build faster than we thought possible.”

SA Tiling Pro Pty Ltd, Google review

What an Adelaide agency website costs

One page

$399

A solo agent or a new office on one page: who you are, your registration, the suburbs you cover, an appraisal request and links to your portal listings.

Our suggestion for a small sales office

Up to 3 pages

$899

A home page with the appraisal request and featured listings, a team page with every profile and registration, and a buyer's guide covering auctions, the Form 1 and the R3.

Up to 8 pages

$1,499

For an office that sells and leases: separate pages for listings, sold results, rentals, the buyer's guide and the team, a landlord page, and suburb pages for the areas you work most.

  • Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
  • GST. WebCraft Studio isn't registered for GST, so no GST is added.
  • Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
  • Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
  • Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Questions from Adelaide agencies

Do the SA price rules apply to listings on our own website?

Section 24A of the Land and Business (Sale and Conveyancing) Act (opens in a new tab) covers a price in an advertisement the agent publishes or causes to be published, and a featured property on your own site reads as exactly that, so we build as though the rules apply. We publish only the figure or range your licensee approves, and swap it whenever you email a change. How the rules apply to a particular campaign is a question for your principal or CBS, not for us.

Can buyers download the Form 1 from our listings?

They can if you want them to, but we'd suggest a request button instead. The vendor's statement is signed by the vendor and lists registered mortgages and caveats, so many principals would rather know who has a copy. The button collects the buyer's name, mobile and the property, and emails the listing agent, who sends the statement from your usual system.

Where does the agency's registration number go?

In the footer of every page and inside each featured listing, next to the agency name, with the letters RLA in front as section 48A sets out; and on each person's profile, next to the registration they hold. Text and image changes to existing pages are covered by the $30 monthly hosting, so when someone moves from trainee registration to full sales representative, or leaves, email us and we update the profile.

If the select committee's report changes the rules, will the site need rebuilding?

Probably not. Most changes to what an ad has to say would mean new wording in the listing card or the buyer's guide, which is a text change on existing pages. If a new requirement needs a new page or feature, we quote it before doing anything. Keep an eye on CBS's reform pages (opens in a new tab) and tell us what your principal wants changed.

You're in Adelaide too. Can we meet?

Yes. We're at Ste 3/110 Hutt St in the city. Most agencies find phone and email easier, because the draft is a link your principal can open between appraisals, but a sit-down before we start is fine. Send the agency name, who holds which registration, the suburbs you sell and lease in, and your headshots and words, and we reply within 24 hours.

Planning a website for your Adelaide agency?

Tell us the agency name, who is a registered land agent, sales representative or property manager, the suburbs you work and whether you run a rent roll. We'll quote it, build the draft first, and you pay only once you've approved it.

We reply within 24 hours. Prefer email? info@webcraftstudio.com.au