Websites for independent Sydney agencies and solo agents, from the Inner West to the Hills and the Shire: an appraisal request a vendor can send in a minute, a profile for every agent, and featured listings with a place for the price and the Statement of Information that NSW's new advertising rules call for.
Buyers in Sydney find properties on the portals. Your own site does other jobs: it's where a vendor in Marrickville or Castle Hill sizes you up before booking an appraisal, where a bidder checks the auction time on Saturday morning, and, from 17 November 2026, one more place NSW's tighter price rules reach.
For agency agreements signed on or after 17 November 2026, NSW Fair Trading says residential sale advertising has to show a selling price or price range, and it names websites, social media, apps and email. A home page tile that says only “Contact agent” won't do for those properties. We build listing cards with a price line that can't be left empty, and we suggest featuring only a handful, because every copy of a price is one more to change when the estimate moves.
Under the same reforms, for agency agreements entered into after 8 February 2027, an online ad for a residential sale must include the property's Statement of Information, or a link to a copy. Each featured listing gets a link for the PDF you send us, so the statement sits one tap from the price.
Vendors search by suburb, so an agency covering Leichhardt, Annandale and Lilyfield may want a page for each. NSW advertising law says a property can't be advertised as being in a suburb it isn't in, and the Geographical Names Board manages suburb names and boundaries. We use the official names and leave out the “fringe” labels.
Each agent gets a photo, mobile, the suburbs they work and their licence status as they hold it: class 1, class 2 or assistant agent. Mandarin, Arabic, Cantonese and Vietnamese were the most common languages other than English used at home in NSW at the 2021 Census, so a buyer or vendor may look for an agent who speaks theirs. List the ones your people speak.
Date, time, on site or in rooms, and the link if you run online bidding. NSW bidders have to register with the selling agent, giving a name and address and showing proof of identity, any time up to the end of the auction. The listing says so in plain words. We don't collect ID documents through a web form.
House, terrace, townhouse or a unit in a strata scheme, the address, bedrooms, parking, when they might sell and how to reach them. Agencies with a rent roll get a second form for landlords, which goes to your property management inbox rather than to the sales team.
A fixed rent, no range, no “no pets” line, and a button that says “Apply” rather than “Make an offer”. The button opens the application platform you already use.
Licences. NSW Fair Trading licenses agents in two classes. A class 1 licence lets an agent work independently and be nominated as licensee in charge, the person who authorises trust account transactions; a class 2 agent can act for clients in a sale, negotiate, and collect rent, deposits and bonds, but can't be licensee in charge. Before class 2 comes the assistant agent certificate of registration, held while working under a licensee's supervision. Anyone can look an agent up on the public register at verify.licence.nsw.gov.au (opens in a new tab). NSW also says advertising, online as well as print, must name the licence holder, whether a person, company, registered business name or partnership, and disclose any interest an agent has in a property they advertise. We put the licence holder's name in the footer of every page.
Prices, now and from late 2026. The current underquoting rules already apply to anything on your site: an advertised price can't sit below the estimate in the agency agreement, a range can be no wider than 10%, and “offers over” or a “+” after a figure aren't allowed. The 2026 amendments raised penalties from 29 June 2026. Then, Fair Trading says (opens in a new tab), agency agreements entered into from 17 November 2026 bring a price or range in every residential sale ad, with non-compliant online ads to be fixed within one business day; a for-sale sign is exempt unless it shows a price, and Fair Trading won't take action over a QR code used in place of a price if it links to the property's main online ad showing the price. For agency agreements entered into after 8 February 2027, agents selling residential property prepare a Statement of Information in Fair Trading's approved form, with the comparable properties they identified, and include it or link to it in online ads. We publish the price wording your licensee approves; the detail belongs with Fair Trading's guidance.
Rentals. NSW's rental advertising rules (opens in a new tab) require a fixed price, rule out “offers from”, “by negotiation” and “no pets”, and ban inviting a higher rent, down to an icon labelled “make an offer”. Since 31 October 2024 applicants can't be charged for background checks or for preparing the lease. On 25 September 2026 the government announced further laws passed by Parliament and expected to start in early 2027: a standard rental application form, limits on what applicants can be asked, ID collected only from the preferred applicant, and disclosure when listing photos have been digitally altered or generated by AI to hide faults. Our property manager page covers the landlord side.
What's particular to Sydney. Where a rent roll includes apartments, the tenant rules add lines for them: a tenant in a strata scheme must be given the by-laws and told if a strata renewal committee has been set up, and an agent must not hide or misrepresent that local rules stop a tenant getting a parking permit where only paid parking is available. The City of Sydney's own policy warns that residents of a new property may not be eligible for any parking permit. A unit listing template with room for those lines saves retyping them for every apartment in Pyrmont or Zetland. And because vendors tend to search for an agent by suburb, the names matter: pages for the suburbs you really sell in, under their official names, do more than a claim to cover “all of Sydney”.
How we work. We're an Adelaide team on Hutt St and work with Sydney agencies by phone and email. Our Sydney clients include Resolve Forward, a family dispute resolution practice; we haven't built an agency site yet, and we'd rather say so up front. Your principal can review the draft between appraisals, and the agency pays only once it's approved.
Neither of these is a real estate site. One is a Sydney client with a step-by-step intake form much like a good appraisal request; the other sets out a board of people the way an agency sets out its sales team.
A Sydney family dispute resolution practice. Clients choose a priced package, book online and work through a five-step intake form, so the first session starts with the background in hand. An appraisal request that asks for the address first, then the property, then timing, follows the same pattern.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
A South Australian not-for-profit whose site has a profile for each board member and a four-part online grant application. Swap the board for your agents and the grant form for a landlord's rental appraisal and the structure barely changes.
Visit the Club One (SA) site (opens in a new tab) See it in our portfolio
“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A solo agent: your background, the suburbs you sell in, licence details, an appraisal request and links to your portal listings, on one page.
Our suggestion for most independent offices
$899
A home page with the appraisal form, a team page with each agent's profile and languages, and a page for leasing or recent sales.
$1,499
Room for a page per core suburb, property management with its own landlord form, auction information, and how you run a campaign from appraisal to settlement.
Fair Trading's summary says yes: it lists websites, social media platforms, apps, email and other electronic communication. It applies to properties sold under agency agreements entered into on or after 17 November 2026. Older ads that already show a price also have to be updated or removed if the estimate is revised, the property passes in at auction or a low offer is rejected. We publish the price text your licensee approves, and Fair Trading's page (opens in a new tab) is where to check the detail.
Next to the price on each featured listing, as a link to the PDF in Fair Trading's approved form, which you or your agent complete. Fair Trading accepts the statement itself or a link to a website with a copy, so your licensee may prefer to link a listing to its portal page if the portal carries the statement; Fair Trading's guidance is where to confirm that. Agencies that feature only a few properties have fewer statements to keep current.
We'd keep registration with the agent, as NSW sets it up: the bidder gives their name and address and shows proof of identity, before the auction or on the day, and the bidders record can't be shown to anyone, the vendor included. The listing gives the auction date, time and place, what to bring, and the link to your online auction platform if you use one.
A page each for your core suburbs gives a vendor searching “real estate agent Lilyfield” something specific to land on: your recent sales there, the agent who covers it and the appraisal form. Four suburb pages plus home, team, leasing and contact fit the 8-page site at $1,499. One office with one patch usually fits the 3-page site at $899.
By phone and email. We're an Adelaide (South Australia) web design team working with businesses Australia-wide, and our current clients are in SA, NSW, VIC and QLD, including Resolve Forward in Sydney. You send the words, agent photos and licence details, we send back a draft link, and you pay once you've approved it. We reply within 24 hours.
Send us your agency name, licence details, the agents you'd like profiled and the suburbs you sell in. We'll quote it and build the draft, and you pay only once you've approved it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au