Website Design for Cairns, QLD

In Cairns the Website Is the Booking Counter

Ask an operator in Cairns where the work comes from and the honest answer is usually a phone, in a hotel room, around nine at night. That person has one day free. They are choosing between you and four other listings, and they are not going to ring anybody to find out more. Whatever your site manages to say in the next forty seconds is the entire sales pitch. That is a different job from a shopfront site in a quiet southern suburb, which is why I do not hand a Cairns business a brochure and call it done.

The seasons sharpen it further. Through the wet, when the run up to the tablelands is slow and a fair few reef days get called off, enquiries move around quickly, and the sites that win are the ones that answer plainly: what is running, what it costs, what happens if the weather turns. I would rather write that onto the page than leave it for an email nobody sends. The council area stretches a long way as well, from Gordonvale in the south up past the northern beaches, so it is worth your page saying where you actually go.

None of this is only about tourism, either. A good share of the enquiries I get from up that way are the businesses that keep the place running, the sparkies and dentists and mechanics and bookkeepers, all competing for the same handful of searches as each other.