How Much Does a Website for Real Estate Agents Cost in Australia?

Published 2026 figures put a small business website at $2,000–$6,000, while a vendor typically pays an agent around 2% of the sale price. For an agency, the biggest swing in website cost is whether listings feed in live from your CRM; after that come agent profiles, appraisal forms and price wording that has to follow your state's rules. Here's how each one adds up, and what we charge.

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Website prices beside a sales commission

An independent Australian web design price guide, last verified in November 2026, gives $800–$3,000 for a landing page, $2,000–$6,000 for a small business site of five to ten pages and $6,000–$15,000 for a custom build. Sites that connect to bookings, member logins or a CRM fall in a $15,000–$40,000 band, and ongoing work is billed at $80–$250 an hour.

Canstar's August 2026 guide to selling costs, using OpenAgent figures, describes commission as generally between 2% and 3% of the sale price and lists state averages from 1.81% in the ACT to 2.57% in Queensland. It also lists the vendor-paid marketing budget for a campaign, which in New South Wales runs from $600 to $10,000.

Average commission and campaign marketing costs by state, August 2026 (Canstar, using OpenAgent data)
State	Average commission	Marketing costs
NSW	1.94%	$600–$10,000
VIC	1.87%	$500–$8,000
QLD	2.57%	$600–$2,000
SA	1.91%	$400–$5,000
WA	2.27%	$500–$6,000
TAS	2.45%	$400–$4,000
ACT	1.81%	$600–$10,000

To put that in agency terms: at 1.9%, a single $800,000 sale earns $15,200 in commission, several times the guide's small business website range. Our agency websites cost $399 for one page, $899 for up to three pages and $1,499 for up to eight. We aren't registered for GST, so nothing is added, and there's no deposit. You pay once you've reviewed the draft, asked for changes and approved it.

Listings: the decision that sets the budget

Most agencies already load each property once into their CRM, which pushes it out to the property portals. Getting those same listings to appear on the agency's own site automatically means a live feed from the CRM, with search filters, property pages, sold results and the code to keep them in step. That is integration work, closer to the guide's $15,000–$40,000 band for CRM-connected sites than to its small business range.

We don't connect live listing feeds. Instead, the main menu and every agent's profile link to your agency and agent pages on the portals, where buyers are already searching and where your listings are always current. If you want a few featured properties on the home page, you email us the details and photos, and we swap them in. Those are text and image changes on an existing page, so our $30 monthly hosting covers them, however often your stock turns over.

Which approach is right depends on volume. An office selling a handful of homes a month gets little from a feed that its buyers will rarely use instead of the portals. A large office with a rent roll in the hundreds and buyers who search its site directly may well find the feed worth paying for, and in that case a website product from your CRM provider, if it offers one, or a bigger agency build is the better fit.

What vendors look at before they call you

Buyers mostly meet you on the portals. Vendors and landlords are the visitors an agency site is really for: someone deciding which two or three agents to invite for an appraisal, checking names they've seen on signboards. These are the pages that answer them, and what each adds to the build:

Pages on an agency website and how they affect the price
Page or feature	What it does	Effect on our price
Appraisal request form	Address, property type, rough selling timeframe and contact preference, emailed to the office	Included in every package
Agent profiles	Headshot, direct mobile, the suburbs each agent works, a short piece in their words, a link to their portal listings	Fits within the page count; one page can hold several
Recent sales or results	Addresses, photos and outcomes you choose to publish	Text and images; updates covered by hosting
Suburb pages	A page for each area you work, with what you know about it	Each one is a page; usually the reason to choose eight
Property management	What you charge landlords, how you manage tenancies, a rental appraisal form	One page and a second form
Vendor and landlord reviews	Quotes you supply, linked to where each first appeared	Included

The ACCC says it's against the law for a business to create fake or misleading reviews, so we publish only reviews you send us, and suggest linking each one to its original source. Our approach to suburb pages comes from trade sites: Bright Building & Renovations has seven service-area pages and SA Painting Professionals has region pages and a suburb and postcode search. Neither is an agency, but the structure transfers well to an office covering several suburbs.

Price wording on your own site

Underquoting and price-advertising rules apply to advertising generally, so any property featured on your website is covered as well as the portal listing. The rules differ in each state, and they change. Three examples from current official guidance:

New South Wales. A price range can't have a top figure more than 10% above the bottom one, and wording such as “offers over” or a “+” after a price isn't permitted. NSW Fair Trading can issue a $2,200 penalty notice, and court fines can reach $22,000.
Queensland. For a property going to auction, a price guide can't be given to buyers. Listings providers show a set statement that a price guide cannot be provided instead.
Victoria. From 1 October 2026 the Property Price Statement replaced the Statement of Information. Consumer Affairs Victoria says that for online advertisements it must be displayed or linked on the first visible part of the main ad, immediately next to the advertised price. For auctions and fixed-date sales on and from 16 October 2026, agents must also publish the seller's reserve price at least 7 days before the sale, and update online advertising within one business day of receiving it.

None of this adds to our price, but it does shape the site. If you feature properties on your home page, each one needs the same price text as the portal listing, a Property Price Statement link beside the price in Victoria, and an update whenever the price, reserve or status changes. You or your licensee approve the wording and we publish it exactly as sent. If keeping a second copy current sounds like a risk, linking straight to the portal listing instead removes it. For anything beyond that, the regulator in your state is the place to check.

Licence details and agent turnover

State regulators keep public registers of licensed agents, and NSW guidance expects the licence holder's name in an agency's advertising. We put the agency's licence details in the footer of every page and on each agent's profile, worded the way your licensee asks.

When agents join or leave, the site needs to keep up, so profile changes are likely to be an agency's most frequent request. A new headshot, a departing agent removed or a phone number changed are all text and image edits on existing pages, covered by hosting with no limit. A new page, such as a suburb you've started working, is quoted first. With a provider charging by the hour, at the guide's $80–$250, each of those could be billed separately.

Running costs and a first-year total

The guide puts website care plans at $50–$300 a month. For sites we build, hosting is $30 a month after launch, with no contract, covering security monitoring, backups, email support and unlimited text and image changes on your existing pages. Your domain, about $20 a year, is registered in the agency's name, and we set up business email for the office and each agent.

First-year cost of a WebCraft Studio agency website
Cost	One page	Up to 3 pages	Up to 8 pages
Build, paid after you approve the draft	$399	$899	$1,499
Hosting, 12 months at $30	$360	$360	$360
Domain, about	$20	$20	$20
First year, about	$779	$1,279	$1,879

A solo agent working under another licensee's banner can often fit a profile, appraisal form and portal links on one page. An independent office with a few agents is usually best on three: home and appraisal form, the team, and property management or recent sales. Offices wanting suburb pages or individual agent pages choose eight.

When a bigger budget is the better choice

Spend more with a specialist if your agency:

wants listings, sold results and open-home times pulled live from its CRM onto its own site;
wants its suburb profiles and market updates written for it;
needs property photography, video or floor plans, which are campaign costs rather than website costs;
wants paid ads, social campaigns and SEO managed by the people who built the site.

We don't write copy, take photos or sell SEO and ads, and we don't promise appraisal requests. What we do is build a fast, clear site from the words and headshots you already have. For the wider picture, see our guides to small business website costs and website builders versus a custom site.

Our fixed prices for real estate agencies

One page

$399

For a solo agent: profile, suburbs you work, an appraisal request form, licence details and links to your portal listings.

Where most independent offices start

Up to 3 pages

$899

Home with appraisal form, your team's profiles, and a page for property management or recent sales.

Up to 8 pages

$1,499

For larger offices: individual agent pages, suburb pages, property management and a rental appraisal form.

Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
GST. WebCraft Studio isn't registered for GST, so no GST is added.
Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Real estate website cost questions

How much does a real estate agency website cost in Australia?

A published 2026 guide puts a small business site at $2,000–$6,000, and sites connected to a CRM at $15,000–$40,000. Ours cost $399 for one page, $899 for up to three pages and $1,499 for up to eight, with no GST and no deposit.

Can our listings show on the website automatically?

Not on sites we build: we don't connect live listing feeds. We link your menu and agent profiles to your pages on the portals, and swap featured properties on the home page whenever you email us, covered by hosting.

Do underquoting rules apply to our own website?

Yes. They cover advertising generally, so a property featured on your site needs the same compliant price wording as the portal listing. In Victoria the Property Price Statement must be displayed or linked next to the advertised price online.

Agents come and go. Does updating profiles cost extra?

No. Adding, removing or editing a profile on an existing page is a text and image change, covered by the $30 monthly hosting with no limit. A brand-new page is quoted first.

How long does an agency website take?

Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks. Gathering every agent's headshot and bio is usually the slowest part.

Get a fixed price for your agency's website

Tell us how many agents you have, the suburbs you work and whether you manage rentals. We'll reply with a fixed quote, build the draft, and you pay only once you've approved it.