Can we show client reviews on a massage website?
Usually, if your business offers massage only. Ahpra's ban on testimonials applies to advertising a regulated health service, meaning a service provided by, or usually provided by, a registered health practitioner, and massage therapists aren't registered. Two situations change that. If your clinic also offers physiotherapy, chiropractic or another registered service, the ban covers the business's advertising. And if a therapist is also registered, say as a physio, Ahpra says the requirements extend to everything that practitioner advertises, massage included. Ahpra's advertising FAQs (opens in a new tab) and its testimonial guidance cover both. We only add reviews you've chosen, word for word.
Can clients claim their health fund rebate through the website?
Not on the website itself. Claims happen at your desk through HICAPS, if you have it, or the client claims later with your receipt. What the site can do is set expectations before the visit: which therapists funds recognise, and a reminder that the amount back depends on the client's own policy. Fund criteria are mostly written around remedial massage, and Bupa's require a remedial massage diploma, though some funds recognise other massage qualifications, so we word it to match what your therapists actually hold.
We also offer shiatsu. Can clients claim it now?
Possibly. Shiatsu is one of seven natural therapies, with Alexander Technique, naturopathy, Pilates, tai chi, western herbalism and yoga, that became eligible for private health insurance benefits again from 1 July 2025. Each insurer decides whether to cover them, when and at what level, so the page tells clients to check with their fund rather than promising a rebate. The Department of Health, Disability and Ageing's circular on the change (opens in a new tab) has the detail.
Should each style of massage have its own page?
Only the styles people search for by name and that you want more of, such as remedial, sports, pregnancy or myotherapy. A page for one style explains who it suits, what happens in the session, which length to book and the price, which gives Google something specific to match. Hot stone, cupping or lymphatic drainage can sit as sections on a general treatments page until there's a reason to split them out.
Can we sell massage oils and heat packs on the site?
Yes, with an online store. The $799 store covers up to 25 products, one payment gateway and basic order management, which suits a small retail shelf. The $1,999 store adds unlimited products, multiple payment options, customer accounts and advanced shipping. If you only sell a few items, a short order request form on a normal page can do the job instead.
Which package suits a massage business?
A solo or mobile therapist can start with the one-page site at $399. Most clinics suit the 3-page site at $899: home, treatments and prices, and therapists. Clinics with several therapists, myotherapy, workplace contracts and a voucher range are better on the 8-page site at $1,499. When prices change, email them through: text changes on existing pages are covered by the $30 monthly hosting.