Website Design for Massage Therapists

Websites for remedial massage clinics, myotherapists and mobile therapists that show which therapists a client can claim a health fund rebate with, let them book the right length of session, and sell gift vouchers after you've closed for the day.

What a massage clinic's website needs to answer

Most people looking at a massage website have already decided they want a massage. What they're checking is narrower: can they claim it on their extras, is there a 60-minute remedial slot this week with someone who knows sports injuries or pregnancy massage, and what will it cost. Others are buying a voucher for someone else and just want it done.

  • Health fund rebates, therapist by therapist

    Funds recognise individual therapists rather than the clinic, and each fund sets its own rules. Bupa, for example, asks for a remedial massage diploma from an Australian RTO (HLT52021 or an earlier equivalent) and membership of one of the associations it lists, and it doesn't accept student membership. So each therapist's profile says whether they can issue a receipt clients can claim with, and the prices page says whether you have HICAPS at the desk. A line asking clients to check their own extras cover heads off an awkward conversation at the counter.

  • Booking by session length and style

    A Book button on every page that opens the system you already run, such as Fresha, Cliniko, Timely or Mindbody, at the right service: a 30, 45, 60 or 90-minute remedial session, relaxation, pregnancy or sports massage, with the therapist's name where your system allows it. The treatments page says what each length is suited to, so a first-timer with a stiff neck doesn't book 90 minutes of relaxation by mistake. If you'd rather take bookings and payment on the site itself, we build that too and quote it per job.

  • Gift vouchers people can buy at 11pm

    Someone sorting out a birthday, Mother's Day or Christmas present is rarely doing it during your opening hours. Depending on how you sell them now, the voucher button opens your booking system's voucher shop, sends you a request to follow up, or takes payment on the site, which we quote separately. Consumer Affairs Victoria explains that under the Australian Consumer Law most vouchers need an expiry period of at least three years, with the date shown on the voucher, so the terms go right beside the button.

  • A health questionnaire before the first visit

    A pre-visit form covering injuries, medical conditions, medications and pregnancy saves time at the start of a first appointment. Those answers are health information: the OAIC's small business guidance lists complementary therapists among health service providers, and the Privacy Act covers health service providers regardless of turnover. If your booking system has its own intake forms, we link to those so the answers stay with the client's record; if it doesn't, we build a form on the site with a privacy notice you supply.

  • Qualifications and claims kept honest

    Massage therapy isn't one of the 16 health professions regulated through Ahpra, but that doesn't leave the wording open. Victoria's General Code of Conduct, law since 1 February 2017, says non-registered providers must not mislead clients about their services or qualifications or make false claims about curing serious illnesses, and the NSW code for non-registered health practitioners bars claims to cure cancer or other terminal or incurable illnesses. Profiles list the actual qualification, such as a Diploma of Remedial Massage or an Advanced Diploma of Myotherapy, with the therapist's association and the problems they see most.

  • Mobile, workplace and referred clients

    If you visit homes, offices or aged care clients, list the suburbs you travel to, how travel is charged and what you bring, such as a table or a chair for seated sessions at work. Some clients arrive through schemes with rules of their own. WorkSafe Victoria's agents only pay for remedial massage from therapists registered with WorkSafe who are members, or eligible for membership, of a listed association at a set level, and treatment needs a medical practitioner's request before it starts. My Aged Care lists remedial massage among the services the Support at Home program can include, so if aged care providers send you clients, the site can say so and give them their own way to get in touch.

The closest work we have for a massage clinic

We haven't built a site for a massage therapist or a myotherapy clinic. Two client sites do the jobs a clinic leans on most: Cape Fishing Charters takes booking requests and gift voucher requests on one page, and Resolve Forward puts a booking link beside each priced package.

Home page of the Cape Fishing Charters website

Cape Fishing Charters

Community, creative & tourism · Cape Jervis

Full-day fishing charters from Cape Jervis in South Australia, nothing to do with massage. Its single page carries a booking request form and separate gift voucher requests, with a photo gallery, an FAQ, reviews and a map. A mobile therapist or a one-room clinic can use the same voucher-and-booking arrangement.

Home page of the Resolve Forward website

Resolve Forward

Professional services · Sydney

A family law dispute resolution practice in Sydney. Every priced package links to online booking, which is how a massage price list works when each session length has its own Book button. The site also has six service pages and a five-step intake form.

“They were very helpful and envisioned exactly what I was wanting for my website. They created the site very promptly and cost efficient.”

Michael Debney, Google review

What a massage therapy website costs

One page

$399

A solo or mobile therapist: session types and prices, health fund details, the suburbs you visit, vouchers and a Book button, on one page.

Where most clinics start

Up to 3 pages

$899

A home page with booking and vouchers, a treatments and prices page showing who offers rebates, and a therapists page with qualifications and memberships.

Up to 8 pages

$1,499

Clinics with several therapists: separate pages for remedial, sports, pregnancy and myotherapy, plus therapists, health funds, workplace massage and vouchers.

  • Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
  • GST. WebCraft Studio isn't registered for GST, so no GST is added.
  • Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
  • Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
  • Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Questions massage therapists ask us

Can we show client reviews on a massage website?

Usually, if your business offers massage only. Ahpra's ban on testimonials applies to advertising a regulated health service, meaning a service provided by, or usually provided by, a registered health practitioner, and massage therapists aren't registered. Two situations change that. If your clinic also offers physiotherapy, chiropractic or another registered service, the ban covers the business's advertising. And if a therapist is also registered, say as a physio, Ahpra says the requirements extend to everything that practitioner advertises, massage included. Ahpra's advertising FAQs (opens in a new tab) and its testimonial guidance cover both. We only add reviews you've chosen, word for word.

Can clients claim their health fund rebate through the website?

Not on the website itself. Claims happen at your desk through HICAPS, if you have it, or the client claims later with your receipt. What the site can do is set expectations before the visit: which therapists funds recognise, and a reminder that the amount back depends on the client's own policy. Fund criteria are mostly written around remedial massage, and Bupa's require a remedial massage diploma, though some funds recognise other massage qualifications, so we word it to match what your therapists actually hold.

We also offer shiatsu. Can clients claim it now?

Possibly. Shiatsu is one of seven natural therapies, with Alexander Technique, naturopathy, Pilates, tai chi, western herbalism and yoga, that became eligible for private health insurance benefits again from 1 July 2025. Each insurer decides whether to cover them, when and at what level, so the page tells clients to check with their fund rather than promising a rebate. The Department of Health, Disability and Ageing's circular on the change (opens in a new tab) has the detail.

Should each style of massage have its own page?

Only the styles people search for by name and that you want more of, such as remedial, sports, pregnancy or myotherapy. A page for one style explains who it suits, what happens in the session, which length to book and the price, which gives Google something specific to match. Hot stone, cupping or lymphatic drainage can sit as sections on a general treatments page until there's a reason to split them out.

Can we sell massage oils and heat packs on the site?

Yes, with an online store. The $799 store covers up to 25 products, one payment gateway and basic order management, which suits a small retail shelf. The $1,999 store adds unlimited products, multiple payment options, customer accounts and advanced shipping. If you only sell a few items, a short order request form on a normal page can do the job instead.

Which package suits a massage business?

A solo or mobile therapist can start with the one-page site at $399. Most clinics suit the 3-page site at $899: home, treatments and prices, and therapists. Clinics with several therapists, myotherapy, workplace contracts and a voucher range are better on the 8-page site at $1,499. When prices change, email them through: text changes on existing pages are covered by the $30 monthly hosting.

Ready to start your massage clinic's website?

Send us your treatment list and prices, your booking link and which therapists health funds recognise. We'll quote it, build the draft, and you pay once you've approved it.

We reply within 24 hours. Prefer email? info@webcraftstudio.com.au