Websites for physiotherapy clinics and mobile physios that let someone with a sore back book the right appointment in a few taps, explain what you treat without promising outcomes, and describe each physio's training in the words the Physiotherapy Board accepts.
Nobody needs a GP referral to see a physio privately, so your website is often where the choice gets made. A new patient wants to know whether you see their kind of problem, who they'd be booked with, what the first consult costs and what they can claim back, and then they want a Book button that works on a phone.
A Book button in the header that opens your Cliniko, Nookal or other online booking at the initial consultation, rather than a long menu of appointment types a new patient can't tell apart. If clinical Pilates, hydrotherapy or telehealth are booked separately, each gets its own clearly named link.
Pages for the problems people search for, such as low back pain, neck pain and headaches, sports injuries, rehab after surgery and pelvic health. Each describes how you assess, what treatment can involve and what affects how many sessions someone needs. Ahpra says any claim in advertising must be supported by acceptable evidence and must not create an unreasonable expectation of benefit, so we leave words like “cure” and “pain-free” out, and you approve every line.
Physiotherapy has no specialist registration under the National Law. The Physiotherapy Board gives “J Brown MACP, APA Titled Sports and Exercise Physiotherapist” as an acceptable way to show an APA title, and “specialist sports physiotherapist” as one that isn't. Each bio lists the physio's qualifications, any titling or fellowship in the Board's format, and the patients they see most.
The National Law bars testimonials in advertising for a regulated health service. Ahpra counts any recommendation or positive statement about symptoms, diagnosis, treatment or outcome as a testimonial, and advertisers must remove them from advertising they control, including the clinic's own pages and social accounts. So there's no success-story slider or review widget pulling in clinical comments. A comment about customer service, such as a friendly front desk, isn't a testimonial and can stay.
Initial and follow-up consult fees, on-the-spot health fund claiming if you have it, and a short note on each pathway you accept: private health extras, Medicare under a GP chronic condition plan, DVA, workers' compensation and CTP. Patients with an open claim want to know you'll see them before they book, so the page says so plainly.
Clinical Pilates, hydrotherapy, falls prevention or return-to-sport groups get a timetable, the class size, whether an assessment is needed before the first class, and a line asking people to check their own health fund about rebates.
For a clinic with more than one site, each gets its own address, hours, parking and practitioners, with a booking link set to that location. Mobile physios list the suburbs and facilities they visit, such as aged care homes or schools. If you offer telehealth, the page says which appointments suit it and links straight to that appointment type.
We haven't built a physiotherapy clinic's site yet, and none of our clients is a registered health practice. The two closest are both built around online booking: one for a coach who works with doctors, and one for a family dispute resolution practice.
Confidential coaching for doctors, led by a Melbourne specialist anaesthetist. It's a coaching business rather than a clinical service, but the set-up is the one a physio needs: an about page covering her credentials, a services overview and discovery-call booking linked from every page.
Visit the Dr Tabara Dione site (opens in a new tab) See it in our portfolio
A Sydney family law dispute resolution practice. Its priced packages link straight to online booking, alongside six service pages, FAQs and a five-step intake form, much as a clinic pairs consult fees with a Book button.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A sole or mobile physio: what you treat, your training, fees and claiming, the suburbs you visit and a booking button, on one page.
Our suggestion for most clinics
$899
A home page, a conditions and treatment page, and a team and fees page with each physio's titles set out the way the Board's statement shows.
$1,499
Larger clinics: pages for sports injuries, pelvic health, post-surgical rehab and classes, plus the team, fees and claiming, locations and new patients.
Only in the form the Physiotherapy Board allows. Because physiotherapy has no specialist registration, the Board says words or titles linked to a specialty are likely to mislead. Its exception covers physios awarded the Specialist Physiotherapist credential by the Australian College of Physiotherapists, written along the lines of “Dr P Smith FACP, Specialist Musculoskeletal Physiotherapist (as awarded by the Australian College of Physiotherapists in 2023)”. The Board's statement on the use of titles (opens in a new tab) has the full examples, including those for APA Titled physiotherapists.
Not reviews that talk about treatment or results. Ahpra's position is that advertising must not use testimonials about the clinical side of a service, and a review feed on your own website counts as advertising you control. Ahpra doesn't count comments about customer service, such as easy booking or running on time, as testimonials. Ahpra's testimonial tool (opens in a new tab) works through examples, and your professional indemnity insurer can advise on anything borderline.
Yes, close to the Book button. Patients can see a physio without a doctor's referral, but Medicare only helps with the cost when a GP has referred them under a chronic condition plan. A short “before your first visit” section can also ask workers' compensation and CTP patients to bring their claim number and DVA patients their card, which saves reception answering the same questions on the phone.
A booking page lists times, but it doesn't tell a new patient whether you treat their problem, who your physios are or what they'll pay. The website does that job and hands them to your booking page at the right appointment type. If you don't use an online booking system yet, we can link one you choose or build booking into the site, quoted per job.
A sole or mobile physio can start with the one-page site at $399. Most clinics suit the 3-page site at $899: home, conditions and treatment, and team and fees. Clinics with classes, several locations or areas such as pelvic health and sports rehab are better on the 8-page site at $1,499; a site that size takes 2–3 weeks once we have your words and photos.
Yes. We're a web design team at Ste 3/110 Hutt St, Adelaide, and we work with interstate businesses by phone and email; current clients are in SA, NSW, VIC and QLD. You send your practitioner details, fees, booking link, words and photos, and we send back a link to the draft to check on your phone.
Tell us what you treat, who's on the team and how patients book now. We'll send a quote, build the full draft, and you pay nothing until you've approved it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au