Websites for beauty salons, skin clinics and lash, brow and nail studios that set out the treatment menu with times and prices, sell gift vouchers, and send clients straight to the booking system you already run.
Beauty clients usually arrive knowing roughly what they're after: a brow shape and tint, a facial before a wedding, a wax before a holiday, or a voucher for someone else's birthday. They want to see what the treatment involves, how long it takes and what it costs, then book it without ringing. A few treatments also come with rules that limit what the website can say, and those are better sorted before launch than after.
Treatments grouped the way clients look for them: brows and lashes, waxing, facials and skin, nails, tanning and body. Each line shows the duration, the price and what's included, such as whether a gel manicure covers soaking off the old set, or whether a facial includes extractions and a mask. Courses and packages get their own lines with the number of sessions and the total price.
If you take appointments through Fresha, Timely, Kitomba or another system, the Book now button on each page opens it, at the right treatment where your system allows that. Reminders, deposits and cancellations keep running through it. If you'd rather have booking and payment built into the website itself, we can build that too; it's quoted per job once we know how you want it to work.
Someone after a last-minute present for a birthday, Mother's Day or Christmas can sort out a voucher at any hour, not only while the salon's open. Depending on your set-up, the site links to vouchers sold through your booking system, takes voucher requests through a form you follow up, or sells them online with payment built in, quoted separately. The voucher terms sit right beside the button, including how long it's valid and that the expiry date is printed on it.
A short section for each kind of treatment: whether you need a patch test before a first lash or brow tint and how far ahead, how much regrowth to allow before a wax, what to skip after a spray tan, and the questions you'll ask about skin medications or pregnancy. Clients can read it before they book, rather than finding out at the appointment that something needed doing first.
Rules for light-based treatments depend on the state. According to ARPANSA, cosmetic lasers are regulated only in Queensland, Tasmania and Western Australia, and IPL only in Tasmania. If you're in one of those states, the laser or IPL page shows the licence or accreditation held by whoever does the treatment; elsewhere, it can list the training they've completed. Either way, the page describes what a course of sessions involves rather than promising a result.
If a nurse or doctor does cosmetic injectables in your salon, the advertising limits are tight. Apart from very limited exceptions, advertising prescription medicines to the public is prohibited, and since March 2024 the TGA no longer accepts stand-in terms such as "wrinkle reducing injections" where a reasonable consumer would read them as promoting one. Its June 2026 guidance names websites, business names, booking systems and price information among the places this applies, and Ahpra's guidelines for higher risk non-surgical cosmetic procedures add their own limits on testimonials and photos.
We haven't built a website for a beauty salon yet, so we won't pretend otherwise. Two client sites come close on the parts a salon relies on most: Cape Fishing Charters handles booking requests and gift voucher requests through its site, and Resolve Forward's priced packages link to online booking. Under them is part of Resolve Forward's review.
Full-day fishing charters out of Cape Jervis in South Australia. The one-page site has a booking request form, gift voucher requests, a gallery of catch photos, an FAQ, customer reviews and an embedded map. Change charters to treatments and it's the voucher and booking pattern a small salon needs.
Visit the Cape Fishing Charters site (opens in a new tab) See it in our portfolio
A family law dispute resolution practice in Sydney. Its priced packages link to online booking, alongside six service pages, FAQs and a five-step intake form. A treatment menu works the same way when every price has a booking button beside it.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
“He was incredibly hands-on, always available to answer questions, and made every requested change promptly and without hesitation.”
★ 5.0 from 33 Google reviews (opens in a new tab)
Read how we built Resolve Forward's booking page.
See all 14 recent client sites in our portfolio.
$399
Your treatment menu with times and prices, a Book now button, voucher details, opening hours and a map, all on one page. Suits a solo therapist, a home studio or a one-room lash or nail business.
Where most salons start
$899
A home page with booking and vouchers, the full treatment menu, and a page covering your therapists, prep and aftercare notes and your policies.
$1,499
For salons and skin clinics with several treatment areas: separate pages for skin, laser or IPL, brows and lashes, nails and body, plus your team, vouchers and policies.
Yes. Most salons use a Book now button that opens the booking system they already have, so confirmations, reminders and any deposits keep running through it. If you'd prefer booking and payment built into the site, we build that as well and quote it once we understand how your appointments work. Your number stays as a tap-to-call link for clients who'd rather ring.
Yes, in whichever way suits you: a link to vouchers sold through your booking system, a request form you follow up by phone or email, or online voucher sales with payment built into the site, quoted separately. Show the conditions where people buy. Under the Australian Consumer Law, most vouchers must be sold with at least a three-year expiry period and must clearly show the expiry date; Consumer Affairs Victoria's summary (opens in a new tab) lists the exceptions.
Yes. Our online stores are $799 for up to 25 products with one payment gateway and basic order management, or $1,999 for unlimited products, multiple payment options, customer accounts and advanced shipping. Take care with product descriptions: the TGA explains that therapeutic claims made in advertising, not only on the label, can make a product a therapeutic good rather than a cosmetic. Its guide to cosmetics and therapeutic goods (opens in a new tab) sets out the difference.
Less than many clinics expect. Read the TGA's guidance on advertising prescription medicines (opens in a new tab) and Ahpra's cosmetic procedure advertising guidelines (opens in a new tab), which apply to anyone advertising those procedures, the salon included. We can't tell you what's compliant. Check with the practitioner and their indemnity insurer, then send us wording you're satisfied with; nothing goes live until you've approved it.
Most salons suit the 3-page site at $899: a home page with booking and vouchers, the treatment menu, and a page for your team, prep notes and policies. A solo therapist or home studio can fit everything on the one-page site at $399. Clinics running laser, skin, brows and nails as separate services that each need explaining are better on the 8-page site at $1,499.
Email them to us. Text and image changes on your existing pages, such as a price rise, a seasonal special or a new therapist's photo, are covered by the $30 monthly hosting. A new page, for example for a treatment you've just started offering, is quoted before we build it. We're an Adelaide team working with businesses Australia-wide by phone and email.
Send us your treatment list with times and prices, your booking link and a few photos of the salon and your work. We'll quote, build the draft, and you pay only once you've approved it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au