Websites for chiropractic clinics that get a new patient booked, explain what a first visit involves and costs, and set out offers, claims and titles with the advertising guidance from Ahpra and the Chiropractic Board of Australia in mind.
Many chiropractors see people privately without a referral, so a new patient often chooses a clinic straight from its website. They want to know what happens at the first appointment, what it will cost, who they'll see and whether there's a time that suits. The Chiropractic Board and Ahpra set firm limits on how each of those things can be advertised, and a clinic's own website counts as advertising.
Set out what happens: the health history, the examination, whether you may refer for imaging, whether treatment can start that day, how long it takes and what to wear. Show the cost of the first visit and of a standard follow-up. Ahpra's guidance says advertised prices should give the total and not show only the initial costs or certain consultations.
If you run a reduced first visit, Ahpra's guidance says an offer of a gift, discount or other inducement must state or refer to its terms and conditions, and those terms must be clear, accurate and easy to find. Ahpra also lists time-limited offers, and phrases such as "don't miss out" that create a sense of urgency, among advertising that may encourage unnecessary use of health services. So the offer goes up without a countdown, and its terms sit next to it in your words, covering who it's for and what it includes.
The Chiropractic Board's background paper on the advertising law says chiropractors must not advertise health benefits without clear evidence, and that claims contrary to high-level evidence are unacceptable. Pages on low back pain, neck pain or headaches describe how you assess and what care can involve, rather than promising relief. You supply the words and approve every line before it goes live, so check each claim against the Board's guidance as you write it.
The Board's statement on paediatric care took effect on 9 September 2026 and absorbs its earlier interim policy. It keeps the expectation that chiropractors don't use spinal manipulation to treat children under two. If your clinic sees babies or children, a page describing the care you actually provide for each age group is clearer than a general "kids' chiro" page, and older pages written before the change are worth checking against it.
Ahpra notes that "Dr" isn't a protected title, but when it's used in advertising it should state the practitioner's profession, as in its example "Dr Lee (osteopath)". We apply the same pattern to every bio, heading and booking link, as in "Dr Sam Lee (chiropractor)", so no patient takes a chiropractor for a medical practitioner. Bios can also mention membership of the Australian Chiropractors Association or Chiropractic Australia, and both associations run a find-a-chiropractor directory for the public.
A Book button on every page opens the booking system you already use, or we build booking into the site, quoted per job, with new patient and returning patient appointments clearly separated. Next to it, say how patients pay: on-the-spot health fund claiming if you have it, and whether you see patients whose GP has referred them for Medicare-funded sessions for a chronic condition.
We haven't built a chiropractic clinic's site, and none of our client sites advertises an Ahpra-regulated health service, so we won't dress one up as a health site. Two client sites do carry what a clinic leans on: a practitioner's credentials set out plainly with booking reachable everywhere, and an enquiry form with a path for referrals from other providers.
Coaching for doctors, run by a Melbourne specialist anaesthetist. Her medical credentials are laid out on the about page, and a discovery-call booking is never more than a tap away. A chiropractor's bio and Book button work the same way, with the profession named beside the title.
Visit the Dr Tabara Dione site (opens in a new tab) See it in our portfolio
In-home support for older people across Northern Adelaide. Six pages, nine services explained in one place, large readable text, and an enquiry form with a referral option for aged care providers. A clinic can offer GPs and other practitioners a referral route on the same pattern.
Visit the Golden Years Aged Care site (opens in a new tab) See it in our portfolio
“Salem was fantastic to work with on our accounting firm’s website. From day one, he was professional, responsive…”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A solo chiropractor: what a first visit involves, fees, hours, registration details and a Book button, all on one page.
Fits most single-site clinics
$899
A home page, a first visit and fees page with any new patient offer and its terms, and a practitioners page with every Dr title paired with the profession.
$1,499
Clinics with several chiropractors: pages for the conditions you see most, children and families, practitioners, fees and claiming, locations, policies and FAQs.
Ahpra's guidance says an advertised offer of a gift, discount or inducement must state or refer to its terms and conditions, and that the full price should be clear rather than only the price of the first appointment. It also cautions against time-limited offers that push people to book without a clinical need. Read Ahpra's summary of the advertising requirements (opens in a new tab), and check anything borderline with your professional association or indemnity insurer before it goes on the site.
Ahpra says "Dr" isn't a protected title, but advertising that uses it should state the practitioner's profession. In practice that means writing the profession with the name wherever the title appears: the team page, the booking page, page headings and your Google Business Profile.
The National Law bans testimonials about the clinical side of a regulated health service, meaning symptoms, diagnosis, treatment or outcome, and the clinic is responsible for removing them from advertising it controls. Comments about customer service or communication style aren't testimonials and can be used. Ahpra's testimonial tool (opens in a new tab) also notes that switching off a platform's review feature is one way to deal with reviews you can't remove.
Usually not, but say so where people book. Healthdirect notes that many chiropractors treat people privately without a referral, and that someone whose GP has diagnosed a chronic condition may be eligible for Medicare-funded chiropractic sessions. One short paragraph saying which applies at your clinic, and what to bring, saves a lot of phone calls.
A solo chiropractor can start with the one-page site at $399. Most clinics suit the 3-page site at $899: home, first visit and fees, and practitioners. Clinics with several chiropractors, more than one location or a children's and families page are better on the 8-page site at $1,499. A site that size takes 2–3 weeks once we have your words and photos.
Yes. We're a web design team at Ste 3/110 Hutt St, Adelaide, and we work with businesses Australia-wide by phone and email. Our current clients are in SA, NSW, VIC and QLD. Outside Adelaide the whole project runs that way: you email the clinic's details and photos, we reply within 24 hours, and the draft arrives as a link your whole team can look over before you approve it.
Send us your practitioners, fees, booking link and any new patient offer with its terms. We'll quote the site, build a complete draft for your team to review, and payment only happens after you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au