Most enquiries start with someone else noticing something: a kindy teacher who finds a four-year-old hard to understand, a GP who suggests an assessment, a support coordinator with therapy funding in a new NDIS plan, or a family member after a stroke. So the person reading your site is often not the client. They want to know whether you see this kind of difficulty, whether there's a wait, what it costs after any funding, and whether you'll come to the school or the home.
The difficulties you work with, in everyday words
Parents rarely search for “phonological disorder”. They type that their child isn't talking yet, or stutters, or can't be understood by strangers. Group your caseload the way families describe it: late talking, unclear speech, stuttering, language and literacy, social communication, feeding and swallowing, voice, and communication after a stroke or brain injury. Then say which ages you see, including whether you take adults or toddlers.
NDIS and Thriving Kids details a coordinator can check
Speech Pathology Australia reports that the NDIA's Therapy Supports Guideline, which covers participants aged 9 to 65, requires speech pathologists to hold Certified Practising (CPSP) status, provisional included, to deliver NDIS supports. Show each clinician's CPSP status on the team page and say whether the practice is a registered NDIS provider and which plan types you work with. For younger children, say whether you see NDIS early childhood clients and whether you work with families through Thriving Kids, the government program for children aged 8 and under with developmental delay or autism and low to moderate support needs, which started in October 2026.
Medicare and other funding, side by side
Families often combine funding across a year, so set the options out together. Medicare's items for complex neurodevelopmental conditions cover people under 25: up to 20 allied health treatment services in a lifetime, on referral from a paediatrician or psychiatrist. Adults may come with a GP chronic condition management plan, which covers up to 5 individual allied health services a calendar year. Then private health extras and your private fees. A sentence or two each, in your words, with a link to the government page for the rules.
School, kindy and home visits
Many parents would rather a session happen at school than lose half a day of work. List the schools, early learning centres or suburbs you visit and the days you're out, and say that visits need the school's agreement. Screening checks apply too: Victoria's Department of Education lists providing allied health or NDIS support among its examples of child-related work, which needs a valid Working with Children Clearance unless an exemption applies. If every clinician who visits holds a current check for your state, the school visits section can say so.
A referral form for whoever notices first
One form with a “who's referring?” choice: parent, GP or paediatrician, teacher or school, support coordinator, or the adult client themselves. It asks for the client's age and suburb, the main concern, how the therapy will be funded and the best way to reach the family. When a teacher fills it in, a tick box confirms the parent has agreed to the referral.
Advertising that fits SPA's policy
Speech Pathology Australia's advertising policy, revised in 2024, covers members' websites. It rules out testimonials and reviews in advertising you own or control, warns that “client stories” can count as testimonials, and bars terms such as “expert” and “specialist”, business names included. Outcomes have to be stated accurately and in a balanced way, and gifts, discounts or prizes can't be used to drum up therapy nobody needs. So the pages describe what therapy involves, not what it will achieve.
Pictures that don't show your clients
The same policy requires fully informed written consent before a client's photo or video is used, strongly discourages client images even with consent, and suggests limiting how long any stay up, for example twelve months. Its suggested alternatives are therapy rooms and resources, hands working with a resource, staff photos taken with consent, stock images and diagrams. We plan the design around those, so the site never depends on a child's face.