For executive coaches whose clients sit two or three hours ahead in Sydney and Melbourne, career and life coaches who work around FIFO rosters, and consultants pitching to WA Government agencies: a site that says who you help, shows booking times in each visitor's own zone and makes the first conversation easy to start. Nothing is paid until you approve the draft.
From Perth, a lot of coaching happens on a screen, often with someone in another city or on a mine site. That leaves the website to do more of the explaining than it would for a practice where everyone walks in the door: when you're free in their time, how a session runs, what happens when plans change, and how to start.
Link a scheduler set to show each visitor times in their own zone, whether that's Calendly, Acuity or the booking page of your coaching platform, so a client in Sydney sees Sydney times and one in Bunbury sees Perth times. If you open early slots for the east coast, say so: a 7am start in Perth is 9am in Brisbane, and 10am in Sydney or Melbourne through summer. Anything fixed, like a webinar or a program start date, should carry the words "Perth time".
Name the platform, whether it's Zoom, Microsoft Teams or Google Meet, and whether clients need to download anything first. Say whether sessions are ever recorded and who keeps the notes. Then cover what happens if the call drops partway through, which matters to anyone joining from a site camp or a regional town: do you ring them, rebook the session, or carry on by phone?
If some of your clients work fly-in fly-out, a fortnight on site and a week at home is a common pattern, and a package that expires after eight weeks can lapse half used. Set out how long a package stays valid, whether sessions can happen during a swing or only on days off, and how much notice you need to move one when a roster changes. Plain terms beside the price head off a dispute later.
A short multi-step form can ask what the visitor wants help with, whether they or their employer is paying, which city they're in and when they're free, before you spend a discovery call finding out. Resolve Forward, one of the sites below, gathers details through a five-step intake form in much the same way. The answers reach your inbox together, so the first conversation can start further along.
If your clients include people in Singapore, Kuala Lumpur or Hong Kong as well as Australians, say which currency you quote and invoice in. Australian corporate buyers will look for whether your fees include GST. How GST applies to clients overseas is a question for your accountant; the site only needs to state the answer you've settled on.
Procurement staff in WA departments, councils and resources companies want something they can forward internally: the kinds of engagement you take on, the sectors you know, how you price (day rate, fixed fee or program), your ABN, the insurances you hold and a one-page capability statement as a PDF. If you're a registered Aboriginal business, that belongs on this page too.
Western Australia doesn't license coaches. The protected-title rule is national: psychologist belongs only to people registered with the Psychology Board, as our Sydney coaching page explains with Ahpra's wording, and our page on psychologist websites in Perth deals with registered practice here. Two WA rules can still reach a coach. Since 27 July 2023 a state Code of Conduct has applied to health care workers who aren't nationally registered; HaDSCO's list of examples (opens in a new tab) names counsellors and psychotherapists but not coaches, so whether it covers your work is a question for HaDSCO. Our Perth allied health page sets out what the code asks of a practice, including displaying it. The second is the Working with Children Check, run by the Department of Communities. "A coaching or private tuition service of any kind" is one of the categories of child-related work, and its category 4 factsheet (opens in a new tab) includes private tuition for children delivered online. Group classes that aren't provided for, or advertised as primarily for, children are exempt. A study, career or life coach who works with school students should read that factsheet; if you hold a WWC Card, a page written for parents is the place to say so.
For a coach whose clients live elsewhere, the clock is the first local issue. WA stays on Western Standard Time, UTC+8, all year, and voters rejected daylight saving (opens in a new tab) at a 2009 referendum, with 54.6% voting no. Perth therefore sits two hours behind Sydney, Melbourne, Canberra and Hobart from April to October, and three hours behind from the first Sunday in October to the first Sunday in April, while Brisbane stays two hours ahead all year. The same offset is kept year-round by Singapore, Malaysia, Hong Kong, the Philippines, Taiwan and China (opens in a new tab), which puts a Perth coach in ordinary office hours for clients across much of Asia. The site can turn that into an offer: early-morning sessions for east-coast executives, late-afternoon calls that land after their working day, and normal hours for anyone in Singapore. Say which of those you keep, and let the scheduler do the arithmetic.
Two free state services sit alongside paid coaching here. The Small Business Development Corporation's Business Advisory Service (opens in a new tab) is free and confidential, works by phone on 133 140 or over Microsoft Teams, and uses advisers who have run businesses of their own; its topics include business plans, marketing, financial management and disputes. For people changing jobs, WA's Jobs and Skills Centres (opens in a new tab) offer free career guidance, course information and job matching to anyone, with metropolitan centres in Joondalup, Balga, Perth, Midland, Armadale, Fremantle, Rockingham and Thornlie and another serving Peel from Mandurah. A business or career coach isn't competing with either, but the site should make the difference obvious: a run of sessions rather than a single appointment, someone checking in between them, and knowledge of a particular industry or level of seniority.
Consultants hoping to work for the state should know how WA agencies buy. Under the Western Australian Procurement Rules (opens in a new tab), which apply to agencies from 1 July 2025, a purchase worth up to $50,000, counting GST and any extension options, can be direct sourced: the agency places an order with the supplier it chooses and seeks no other bids. Between $50,000 and $250,000 it must use limited sourcing, and from $250,000 the work is openly advertised, with Tenders WA as the government's lodgement platform. Agencies have to buy through mandatory Common Use Arrangements where one meets the need, and the minimum competitive requirements don't apply when they buy from a registered Aboriginal business or an Australian Disability Enterprise. Below $50,000, then, and where no mandatory arrangement covers the work, an agency can engage a consultant it has found for itself, and a clear capability page makes you easier to find and easier to explain internally. The Department of Treasury and Finance also runs a free 30-minute online course (opens in a new tab) for businesses new to government quoting and tendering.
If you see people face to face, name the suburb and how to reach you, whether that's the CBD, West Perth, Subiaco, Leederville, Fremantle or Joondalup; a client in Rockingham and one in Joondalup are a long way apart. We're an Adelaide team and build for Perth coaches and consultants by phone and email. Adelaide runs an hour and a half ahead of Perth, or two and a half while South Australia is on daylight saving, so we fit calls into your mornings or afternoons as suits. We haven't built a site for a WA business yet; our current clients are in SA, NSW, VIC and QLD, and our coaching client is in Melbourne.
None of these is in Perth. Our coaching client is in Melbourne; beside her are a Sydney practice that sells priced packages through online booking, and an Adelaide engineering firm whose quote form suits consultants who scope a job before pricing it.
Our one coaching client so far: confidential one-on-one performance and development coaching for doctors, led by a Melbourne specialist anaesthetist. The site has a services overview, an about page covering her credentials and a contact form, and a discovery call can be booked online from every page.
Visit the Dr Tabara Dione site (opens in a new tab) See it in our portfolio
A Sydney family law mediation practice rather than a coach, but built the way many coaches sell: packages with prices that lead into online booking, a five-step intake form that collects details before the first session, six service pages with FAQs and a newsletter signup.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
Adelaide structural engineers. For a consultant the useful part is the quote form, which shows fee ranges and accepts file uploads, so a client can attach a brief with their first enquiry. The 16 articles on the site show what the practice knows before anyone picks up the phone.
Visit the Simple Engineers site (opens in a new tab) See it in our portfolio
“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”
★ 5.0 from 33 Google reviews (opens in a new tab)
The thinking behind Resolve Forward's packages and booking flow is written up in a case study.
See all 14 recent client sites in our portfolio.
$399
One page for a coach with a single offer: who it's for, how a video session runs, fees and terms, a few client quotes and a booking button set to show each visitor their own time.
Our suggestion for most Perth coaches
$899
Home, a coaching or services page with packages, roster-friendly terms and fees, and an about page with your training and background. The enquiry form sits on all three.
$1,499
For consultancies and coaches who sell to organisations: a page per service, a capability page for agency buyers, a page for parents if you coach students, your own articles and contact.
Use a booking tool that shows each visitor times in their own zone, and try it from an east-coast time zone before launch. On the page itself, say which hours you keep for eastern clients and add "Perth time" or "AWST" to any fixed time. The gap grows from two hours to three in October and shrinks again in April, so avoid printing converted times as text: they'd be wrong for half the year.
Both keep the same time as Perth all year, so a session time needs no converting, and saying so on the booking page reassures people. Beyond that, state the currency you charge in, how clients pay and whether you coach in any language besides English. A separate page for clients in Asia fits in the 8-page site; on a smaller site a short section does the job.
Whether you need a check is for the WWC Screening Unit at the Department of Communities to answer, and its factsheet on coaching and private tuition is the place to start. If you hold a WWC Card, saying so on a page written for parents answers a question many will have. That page can also explain whether a parent joins the first call and how sessions are arranged.
The Western Australian Procurement Rules allow purchases worth up to $50,000, including GST, to be direct sourced, so unless a mandatory Common Use Arrangement covers the work, an agency can place an order with a supplier it has chosen; bigger jobs go through limited sourcing or open advertisement. That decision belongs to the agency. What the website can do is make you easy to choose: a capability page with your services, sectors, pricing basis, ABN and insurances, and a PDF statement to download.
Yes. If your scheduling tool or coaching platform already takes payment, each package gets a button that goes straight to it, and clients can book from a phone wherever they are. If you'd rather sell and schedule packages through your own website, we can build booking and payment into it. That part is quoted separately, so mention it when you request a quote.
By phone and email. We're an Adelaide (South Australia) web design team working with businesses Australia-wide; our current clients are in SA, NSW, VIC and QLD, and we haven't yet built for a WA business. You send your words, photos, fees and booking link, we build a draft you can review between sessions, and you ask for changes until it's right. You pay only once you approve it, and we reply within 24 hours.
Tell us who you work with, where they are and which booking tool you use. We'll quote and build the draft, and you pay once you've approved it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au