For executive coaches who see clients in the CBD, career coaches who work over video, and consultants who pitch to companies or NSW agencies: a site that explains how you work, who it suits and how to book a first conversation, with nothing to pay until you approve the draft.
A buyer often reaches your site with a shortlist already in hand: a name from a colleague, a LinkedIn profile, a speaker they heard at a conference. The site then has to settle what's left. What exactly do you do, and for whom? Who pays? Where do sessions happen? What's the first step?
Executive coach, leadership consultant and career coach are open to anyone. Psychologist is not: it's a protected title under the National Law, so it appears on your site only if you're registered with the Psychology Board. If you hold a coaching psychology qualification without registration, we name the award itself rather than the title.
Some coaching is paid for by an employer and some by the client. When you do both, the home page splits early: one route for individuals, one for HR and learning teams, each explaining how an engagement is set up and invoiced.
A manager being coached about their own workplace wants to know what their sponsor will hear. Set out who sees session notes, what goes into check-ins with the organisation and what stays between you and the client. A few plain sentences near the booking button answer a question many people won't raise on a first call.
A room in the CBD, visits to clients in North Sydney or Parramatta, walking sessions, or video only: say which. If some clients are interstate or overseas, link a scheduling tool that shows times in the visitor's own time zone, so nobody joins an hour early.
Cohort programs, team days and public workshops need a date, a suburb or venue, a length and a way to register. We link your event platform or add a registration form, and new dates are a text change under hosting when the next intake opens.
Some senior clients won't want their name published. A quote signed "General Manager, financial services" still tells a reader something, provided the client agreed to it and the words are exactly theirs. We publish what you send without rewriting it.
Procurement teams in companies and agencies want a page they can forward: engagement types, sectors, recent work described with client permission, your ABN and a one-page PDF to download. If you're prequalified on a government scheme, it goes here too.
There's no licence or register for coaches in New South Wales: coaching isn't one of the professions regulated under the National Law, and anyone can call themselves a coach. What the law does control is a set of titles. Ahpra lists (opens in a new tab) psychologist among the protected titles in the National Law, and anyone who calls themselves by a protected title must be registered with the matching National Board. Ahpra adds that it's also an offence to use language that may lead a reasonable person to believe you're registered, so on the site of a coach who isn't a registered psychologist we leave the word out altogether, "coaching psychologist" included. A registered psychologist who also coaches can link to their entry on Ahpra's public register; our page on psychologist websites in Sydney covers registration and the NSW details that come with it.
Sydney has its own history here. The University of Sydney launched its Coaching Psychology Unit in 2000, described in its founder's obituary as the world's first, and the university's 2026 handbook still lists a Master of Coaching Psychology and a Graduate Certificate in Coaching Psychology. If you studied there or somewhere similar, your about page should give the award, the institution and the year. That says more than "accredited coach", and it makes clear the qualification isn't a registration. ICF credentials work the same way: name ACC, PCC or MCC and link to the ICF's Verify a Coach directory (opens in a new tab), where a reader can check it.
Some coaching sits close to health care. NSW has a Code of Conduct for non-registered health practitioners in Schedule 3 of the Public Health Regulation 2022, and complaints about breaches go to the Health Care Complaints Commission. The HCCC describes (opens in a new tab) a non-registered practitioner as any person providing a health service who isn't registered under the National Law, and names counsellors among its examples. NSW Health says (opens in a new tab) most practitioners covered by the code must display it, with a notice on how to complain to the HCCC, either at their premises or on their website. Whether your own work counts is a question for that guidance, not for us; if it does, the code and notice can have a page of their own on your site.
For consultants, the state government has its own front door: the Performance and Management Services Scheme (SCM0005), which buy.nsw describes (opens in a new tab) as a pool of more than 3,500 suppliers prequalified for professional services, consultancy included, across engagement types that include government and business strategy, change management, human resources and specialised services such as training. A base level for newly established businesses covers low-risk engagements up to $50,000 excluding GST, and full prequalification has no value limit. Separately, the state's SME and Regional Procurement Policy lets government buyers purchase directly from a small or medium business for up to $250,000. An agency officer who looks you up wants the engagement types you're prequalified for (only if you are), the sectors you know and a capability statement they can attach to their paperwork.
Greater Sydney is big enough that location still matters for face-to-face work: a coach in Parramatta and one in Mosman are, in practice, reaching different people. Name your suburb, the parts of the city you'll travel to and whether video is the default. We're an Adelaide team and work with Sydney coaches and consultants by phone and email; our Sydney clients include Resolve Forward, shown below.
Our coaching client is in Melbourne rather than Sydney: Dr Tabara Dione, a specialist anaesthetist who coaches other doctors. Our Sydney example is Resolve Forward, a dispute resolution practice that sells priced packages through online booking, the way many coaches sell programs.
Coaching for doctors, with a services overview, an about page covering her credentials, a contact form and a discovery-call booking link reachable from every page. The footer states that coaching isn't medical or psychological treatment, a line worth borrowing for any Sydney coach whose clients work in health care.
Visit the Dr Tabara Dione site (opens in a new tab) See it in our portfolio
A Sydney family law mediation practice: six service pages with FAQs, packages with prices that lead into online booking, a five-step intake form and a newsletter signup. Swap the packages for coaching programs and the structure carries straight over.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
“He was incredibly hands-on, always available to answer questions, and made every requested change promptly and without hesitation.”
★ 5.0 from 33 Google reviews (opens in a new tab)
How we planned Resolve Forward's booking page, and why, is in our case study.
See all 14 recent client sites in our portfolio.
$399
A sole coach with one main offer: who it's for, how sessions run, your qualifications, a few client quotes and the booking button, all on one page.
Our suggestion for most Sydney coaches
$899
A home page that splits individuals from organisations, a programs or services page with session counts and fees, and an about page with your training and credentials.
$1,499
For consultancies and coaches with corporate work: separate pages for individuals and organisations, a capability page, workshops, client stories and contact.
Only if you're a registered psychologist. Psychologist is a protected title under the National Law, and Ahpra says anyone using a protected title must be registered with the relevant National Board. If you studied coaching psychology but aren't registered, we state the qualification instead, with the award and the university, and leave the title off.
If you're prequalified, yes: name the scheme and the engagement types you're approved for, since that's what an agency buyer will check against the supplier list on buy.nsw. If you aren't, leave it off rather than hinting. The scheme has a base level for newly established businesses, so a new consultancy can apply, and adding the result later is a text change under hosting.
Yes, and for many Sydney coaches it should. The home page offers two routes. Individuals reach your programs, fees and booking link; organisations reach a page on how an engagement is scoped, how confidentiality and reporting work, and an enquiry form asking about team size and timing. That usually fits the 3-page site at $899 or, if you want a capability page and workshops as well, the 8-page site at $1,499.
Yes. If you already sell tickets through an event platform, each workshop gets a button to it. If you'd rather take registrations and payments on your own site, we can build that in. It's quoted on its own, so tell us when you ask for a quote.
Everything runs by phone and email. We're an Adelaide (South Australia) web design team working with businesses Australia-wide, with current clients in SA, NSW, VIC and QLD, Resolve Forward in Sydney among them. You send your programs, bio and testimonials, we build a draft you can look over between sessions, and you pay once you approve it. We reply within 24 hours.
Send us your programs or services, your qualifications and the booking link you use now. We'll quote, build the draft, and you pay once you're happy with it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au