Tax agents and BAS agents are registered nationally by the Tax Practitioners Board, so a Brisbane practice works under the same rules as one in Perth or Hobart. The TPB says practitioners who meet its eligibility criteria can use the Registered tax practitioner symbol in advertising, after agreeing to its terms and conditions, and that the symbol must be shown with the registration number and type of registration. It also tells the public to check a practitioner's number on the TPB Register, which is why a link beside the symbol is worth having.
Professional bodies add their own layer. CPA Australia tells members that those holding a public practice certificate may be able to brand their practice with its public practice logo, and keeps the detail in member-only guidance. If you're a Chartered Accountant or belong to the Institute of Public Accountants, or both, we work from the artwork and usage guidance that body gives you rather than guessing at what's allowed.
Queensland clients bring state matters to their accountant as well as federal ones. The Queensland Revenue Office administers payroll tax, land tax, transfer duty and the first home owner grant, among others. A practice that helps employers with payroll tax registration, or property investors with land tax, can say so on the relevant page, without the site trying to explain the rules itself.
Brisbane City Council's area alone has 190 suburbs and about 1.38 million residents, and clients choosing an accountant want to know whether they'll ever need to visit. Tell them where you are and how you work: an office in the CBD or at Chermside, meetings in person or by video, documents by portal or email, and whether you'll see clients from Logan, Ipswich, Moreton Bay or the Redlands. A client who knows they can drop off a shoebox of receipts, or never have to leave the house, picks the firm that matches.
We're an Adelaide team, and we work with Brisbane practices by phone and email. We've built a website for an accounting firm before (the review below is about that project). You send your services, registrations and team photos; we send a draft link you can read between appointments, and you pay once you approve it.