Collingwood is an inner suburb about 3 km north-east of the Melbourne CBD, in the City of Yarra, postcode 3066. It had 9,179 residents at the 2021 Census. Its edges are main roads: Smith Street to the west, with Fitzroy on the other side, Hoddle Street to the east, Victoria Parade to the south and Alexandra Parade to the north. Route 86 trams run along Smith Street and routes 109 and 12 along Victoria Parade, while the nearest train stations, Victoria Park and Collingwood, are just over Hoddle Street in Abbotsford. For the wider city, including Melbourne industry pages, see our Melbourne web design page; this page is about what's particular to Collingwood.
It was an industrial suburb for most of its history. Victorian Places records footwear, hats and garments made locally in large quantities, and the area was a major brewing centre: Fosters started in Rokeby Street in 1888, and the brick tower of the Yorkshire Brewery still stands in Wellington Street. Foy and Gibson's factories and the Gibsonia woollen mills spread east of Smith Street, and part of that huge red-brick complex is on the Victorian Heritage Register. Smith Street was a major shopping street by the 1870s, and G.J. Coles opened its first variety store there in 1912. Many of the old warehouses and factories have since been turned into apartments.
Smith Street is still the suburb's main commercial strip and one of Melbourne's major nightlife streets. In June 2021 Time Out named it the coolest street in the world, in a list it said was decided by 27,000 city residents from around the world alongside its editors and experts, and it described Scandinavian-style furniture shops, bakeries, pubs, gay bars and live music venues along its length. Collingwood is also one of Melbourne's gay villages, and The Tote is regarded as an icon of the city's rock and roll scene.
The southern, formerly industrial part of the suburb has become an office district. The Property Tribune reported in June 2023 that more than 39,000 square metres of office space had been leased in Collingwood since the second half of 2021, naming Acciona at 71 Gipps Street, Live Nation and Ticketmaster at 111 Cambridge Street, Bank Australia, and Swisse and Aesop at 88 Langridge Street among the tenants. On Johnston Street, Collingwood Yards, a not-for-profit arts precinct on the site of the former Collingwood Technical School, took its first tenants in 2020 and officially opened in 2021. It is now full, with more than 350 creative workers from 50 resident organisations, and the Keith Haring mural on its wall is on the Victorian Heritage Register.
For a website, that means competing for attention in a suburb full of design-conscious businesses and customers. Visitors decide in seconds on a phone, often between you and a neighbour across the road, so the menu, the portfolio or the booking button has to come first, and the design shouldn't look like a template. We're in Adelaide, not Collingwood: if you want to sit across a table from your designer, a local studio will suit you better. If you're happy to work by phone and email at fixed prices, we'd like to hear from you. Our one Victorian client is in Melbourne, and our guide to Melbourne's north-east covers Collingwood alongside Northcote, Preston and Heidelberg.