Websites for Melbourne builders, plumbers, sparkies and other trades that show your registration number, make clear which side of the city you work, and let a customer ring you with one tap.
Melbourne is wide enough that most trades don't cover all of it, and customers know that. Before they ring, they look for three things: that you work their side of town, that you hold the right Victorian registration, and how to get hold of you.
Victorian customers can look you up on the Building and Plumbing Commission's register or Energy Safe Victoria's public register, so we put your number where they expect to find it: the footer of every page, beside your business name, and again next to the quote form.
A long run of suburb names in one paragraph is hard to read on a phone. We group them under headings such as Western suburbs or South-east, name the councils inside each, and leave off the areas you'd rather not drive to.
If you install heat pump hot water, reverse-cycle heating, induction cooktop circuits or switchboard upgrades, give each its own line and a photo. With new Victorian homes moving off mains gas, this work is worth spelling out rather than folding into general plumbing or electrical.
When jobs are spread across a big city, the suburb often decides whether a job is worth quoting. Putting it at the top of the form, before the job details, lets you sort enquiries in seconds and ring back the ones that fit your week.
On a 3-page or 8-page site, your biggest earners get their own page: bathroom renovations, hot water, decking or switchboards. Each one carries its own photos, a short list of what's included and its own quote button, so the visitor who searched for that job lands on it.
Caption gallery photos with the job and the suburb, such as Deck replacement, Bentleigh, and choose reviews that mention the area. A homeowner in Craigieburn learns more from a captioned photo taken in Mernda than from a gallery with no captions at all.
Who registers whom. Builders and plumbers in Victoria are registered and licensed by the Building and Plumbing Commission (BPC), the regulator formerly known as the Victorian Building Authority, which began operating as the BPC on 1 July 2025. Electricians and electrical contractors are licensed separately, by Energy Safe Victoria. If your quotes, van signage or old website still point people to the VBA, the new site is a good moment to update that.
What has to appear in your advertising. Section 169H of the Building Act 1993 says that when a registered building practitioner advertises or puts in writing an offer to carry out domestic building work, it must state the name they're registered under and their registration number. Energy Safe Victoria tells registered electrical contractors to put their REC number on all promotional material, including advertisements. For plumbers, the licence or registration number is what customers use to check you on the BPC register, so we show it the same way. We treat your website as advertising, so whichever number applies goes in the footer of every page.
How Melbourne divides up. Victoria's planning law lists 31 council areas as metropolitan Melbourne. Few customers will search by council name, so a tidier way to set out a service-area section is by side of town (the west, the north, the east, the south-east and the inner suburbs), with the councils and suburbs you cover listed under each. A plumber based in Dandenong, in the City of Greater Dandenong, might list the south-east in full and only the nearer parts of the east.
The growth areas. The Planning and Environment Act 1987 names seven councils where growth areas can be declared, all on the city fringe: Cardinia, Casey, Hume, Melton, Mitchell, Whittlesea and Wyndham. If much of your work is fencing, landscaping, driveways or fit-outs for new estates out there, say so and name the suburbs, because the word Melbourne on its own won't tell a new homeowner in Tarneit or Clyde North that you come out their way.
The gas change. Since 1 January 2024, new homes and residential subdivisions in Victoria that need a planning permit can't be connected to mains gas. That changes what new-home builders and buyers need from plumbers, electricians and heating and cooling trades, which is why the all-electric work you do deserves its own line. We're an Adelaide team and work with Melbourne businesses by phone and email; Adelaide runs half an hour behind Melbourne, so our working days line up.
We don't have a Victorian trade client yet, so the closest examples are interstate: a South Australian renovation builder with a page for each area it covers, and a Queensland plumber and gas fitter. Our Melbourne client is a coaching practice for doctors, which you'll find in our portfolio.
Licensed renovation builder working across Adelaide, the Adelaide Hills and the Fleurieu. Its 30-page site has seven service-area pages, the same structure a Melbourne trade could use for regions such as the West or the South-east, along with seven service pages, a project gallery and a seven-step quote form.
Visit the Bright Building site (opens in a new tab) See it in our portfolio
Queensland plumber and gas fitter covering hot water, gas, drainage, backflow and bathroom renovations. We built a single page with a six-service overview, a 13-photo gallery that swipes on mobile, testimonials, a protected contact form and tap-to-call.
Visit the M.J. Debney site (opens in a new tab) See it in our portfolio
“Rebuilt two websites for our businesses and saved us a fortune on hosting etc. Nothing is ever a problem, will email back on a Saturday night if need be.”
★ 5.0 from 33 Google reviews (opens in a new tab)
Want numbers from a trade site? Western Sydney Stump Grinding has landed at least 62 jobs, about $46,500 of work, from a single-page site we built. Read the case study.
See all 14 recent client sites in our portfolio.
$399
Services, registration number, regions and suburbs, photos, a quote form and tap-to-call on one page. Suits a sole trader working one side of the city.
Our suggestion for most Melbourne tradies
$899
A home page plus two more: one each for your biggest jobs, or one for services and one for the regions you cover, each with photos and a quote button.
$1,499
For businesses with several crews or trades, with a page for each main service and for each region, such as the West, the North and the South-east.
Yes. We're an Adelaide (South Australia) team and work with businesses Australia-wide by phone and email, with current clients in SA, NSW, VIC and QLD. You send us your services, suburbs and photos, we build the draft online, and you ask for changes by phone or email until you're happy with it.
Under section 169H of the Building Act 1993, a registered building practitioner's advertisements and written offers for domestic building work must state their registered name and BPC registration number. Energy Safe Victoria tells registered electrical contractors to show their REC number on promotional material. Plumbers are registered or licensed with the BPC, and showing that number lets customers check you on the register. If you hold more than one, we show each, labelled with what it covers.
If you do it, yes. New Victorian homes that need a planning permit haven't been able to connect to mains gas since 1 January 2024, so heat pump hot water, reverse-cycle heating and electric cooking circuits are worth naming one by one. A line for each, with a photo of one you've installed, says more than a general heading.
Group them by side of town, then name the councils and the suburbs you most want work from. If you'll travel further for bigger jobs, say so in one line, for example renovations anywhere in the eastern suburbs. That's clearer for customers than all Melbourne suburbs, and it gives search engines specific place names to match.
A sole trader covering one region is usually well served by the one-page site at $399. If you want separate pages for your main jobs or your service areas, the 3-page site at $899 suits most trades. The 8-page site at $1,499 is for businesses with crews across several regions or a few different trades.
Tell us your trade, your registration number and the regions you cover, and send a few job photos. We'll quote and build the draft, and you pay once you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au