How Much Is a Website in Melbourne? 2026 Prices

One agency's 2026 price guides put Melbourne beside Sydney at the top of Australia's web design price range. Published 2026 figures for a small business site run from about $1,500 for a template build to $10,000 or more from an agency, before copywriting, SEO set-up and hourly changes are added. Here's where the money goes, and what we charge.

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Melbourne website prices in 2026

These ranges come from three places: an agency's Melbourne price guide updated in September 2026, a national cost-guide site that verified its Melbourne figures in October 2026, and a January 2026 article by an agency in Point Cook. None of them says whether GST is included.

Published Melbourne website prices, 2026
Type of site	Published range	Source, and build time where given
Template-based site	$1,500–$4,500	Agency guide
Small business site, 5–10 pages on a proven platform	$2,000–$6,000	Cost-guide site
Brochure or portfolio site	$3,000–$8,000	Agency guide; 3–6 weeks
Basic business website	$5,000–$8,000	Point Cook agency
Professional small business website	$8,000–$10,000	Point Cook agency
Lead generation site	$5,000–$15,000	Agency guide; 5–8 weeks
Custom build	$6,000–$15,000	Cost-guide site
Online store	$10,000–$50,000+	Agency guide; 8–14 weeks
WebCraft Studio	$399, $899 or $1,499 by page count, no GST added	5–10 days from your words and photos; 2–3 weeks for up to 8 pages

The disagreement is the useful part. The cost-guide site says most Melbourne small businesses pay $2,000–$6,000, while the Point Cook agency calls $8,000–$10,000 the most common range for Melbourne small businesses. Each describes the work it sees, and those can be thousands of dollars apart, so a single Melbourne quote tells you little until you know what's inside it.

Melbourne rates next to Adelaide's

The agency behind the Melbourne guide publishes one for Adelaide too, which makes for a fair side-by-side:

Published hourly rates, 2026
Who does the work	Melbourne	Adelaide
Freelancer	$90–$170 an hour	$80–$150 an hour
Web design agency	$150–$300 an hour	$150–$250 an hour
Senior specialist or technical consultant	$220–$320+ an hour	$180–$300+ an hour

The same publisher places Sydney and Melbourne 20–40% above Brisbane, Perth, Adelaide and the Gold Coast for comparable builds, and says Melbourne pricing is driven by complexity and accountability. The cost-guide site describes Melbourne as only marginally cheaper than Sydney at the top end.

Wages don't account for the gap on their own. In the ABS figures for May 2026, full-time adult ordinary time earnings in Victoria averaged $2,041.10 a week, slightly under the national $2,083.70, and only about 3.6% above South Australia's $1,970.20. That's a far smaller gap than the 20–40% in the price guides, so salaries are only part of the story. The agency's Melbourne guide also points to agency overheads, and says pricing there is driven by complexity and accountability: how much a site has to do, and how reliably it has to do it.

Line items that push a Melbourne quote up

The agency's Melbourne guide lists extras that often sit on top of the build itself:

Professional copywriting: $150–$500 a page.
Initial SEO set-up: $1,500–$4,500.
Each additional custom page: $250–$1,200.
Content updates billed by the hour: $150–$200 an hour, which the guide says can add $1,500–$4,000 a year without a support plan.

Here's how each of those works with us. We don't write copy: you supply the words, and we arrange and format them into the pages. If writing isn't your strength, a copywriter at that guide's rates would cost $1,200–$4,000 for eight pages, and for some businesses that's money well spent.

We don't sell SEO set-up packages either. Every site is built with fast pages, clear headings and the suburbs you serve in the text, but nobody can promise a ranking. Extra pages move you up a band rather than being charged one at a time, so going from three pages to eight costs $600 more. And text and image changes on your existing pages are covered by the $30 monthly hosting, so a new price list or a swapped photo doesn't arrive as an hourly bill.

When a Melbourne agency earns its fee

An agency's rates are worth paying if:

you want the writing, the photography and the design handled by one firm you can meet in person;
the site has to tie memberships, a client portal or a CRM together across several systems;
you'd like the same people running your SEO and paid advertising month to month;
your organisation needs formal sign-off stages, documentation and a project manager to answer to.

Writing, photography, SEO retainers and ads are outside what we offer, and the larger integration projects suit a firm set up for them. If what you need is a clear, quick site built from words and photos you already have, an agency quote is likely to carry time for services you won't use. That's the gap our prices are meant for.

The yearly cost of keeping a Melbourne site running

The agency's guide gives these running costs for Melbourne sites:

shared hosting at $20–$50 a month, or $50–$150 and up for managed or cloud hosting;
security tools and monitoring at $50–$100 a month;
plugin licences at $400–$1,200 a year for a typical business site;
a .com.au domain at $15–$50 a year;
freelancer maintenance at $100–$500 a month, and agency retainers from $2,500.

Take only the bottom of three of those lines (shared hosting, plugin licences and a domain) and a site that runs on licensed plugins costs at least $655 a year before anyone maintains it. Ours costs about $380 a year: $360 of hosting and roughly $20 for the domain, with security monitoring, backups and changes to existing pages inside the hosting fee. A hand-coded site has no plugins to license or keep updated.

Working with an Adelaide team from Melbourne

We work with Melbourne businesses by phone and email from Ste 3/110 Hutt St, Adelaide. Victoria and South Australia change their clocks on the same days, so Melbourne is always half an hour ahead of us. A typical project runs like this: you send your words, photos and the suburbs you serve, we send a draft link, you reply with changes from your phone, and you pay once you approve it.

One site in our portfolio belongs to a Melbourne business: Dr Tabara Dione Coaching, confidential performance coaching for doctors led by a Melbourne specialist anaesthetist. It has a services overview, an about page covering her credentials, a contact form and online discovery-call booking linked from every page.

In a separate Google review, Lucas Gutterres described working with us: “From day one he was very professional and patient when making my website.”

Low-cost digital advice for Victorian businesses

Victoria's count of actively trading businesses rose by 19,581 in 2025–26, according to the ABS. If yours is one of the new ones, the federal Digital Solutions program is worth a look before you spend money on a website. A June 2026 ministerial release names Melbourne Innovation Centre as the provider for Victoria, South Australia and Tasmania. Under the program's grant guidelines, workshops, webinars and tutorials are free, and up to five hours of one-to-one advice costs $110 including GST, or nothing for a trading business that can show financial hardship. It's for trading businesses with 19 or fewer employees and an active ABN. Check with the provider for current sessions and fees before you book.

What to ask before you sign a Melbourne quote

Who writes the words, and is copywriting priced per page?
Is SEO set-up a separate line, and what exactly does it include?
What's the hourly rate for changes once the site is live?
Which plugins or licences renew every year, and at what cost?
Is GST included? A business with GST turnover of $75,000 or more must register and add 10%.
How much is due before you see the finished site?

If you're weighing a builder subscription against a hand-coded site, Wix vs a custom website runs the numbers over three and five years.

What we charge Melbourne businesses

One page

$399

One page covering what you do, the suburbs you serve, photos, reviews, an enquiry form and tap-to-call. A starting point for a sole trader.

Compare with a Melbourne brochure site

Up to 3 pages

$899

A home page with separate service and about or contact pages. Fits a practice, cafe or trade with a few services to explain.

Up to 8 pages

$1,499

A page per service or per part of Melbourne, from the western suburbs to the Mornington Peninsula, each with its own enquiry button.

Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
GST. WebCraft Studio isn't registered for GST, so no GST is added.
Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Melbourne website cost questions

What does a small business website cost in Melbourne?

Published 2026 Melbourne figures run from $1,500–$4,500 for a template-based site and $3,000–$8,000 for a brochure site up to $8,000–$10,000, which one Point Cook agency calls the most common small business range. Ours are $399, $899 or $1,499 by page count, with no GST added.

Why do Melbourne agencies charge more than Adelaide ones?

One agency's 2026 guides put Melbourne agency rates at $150–$300 an hour against $150–$250 in Adelaide, and freelancers at $90–$170 against $80–$150. It describes Melbourne pricing as driven by complexity and accountability. Our prices are the same in both cities.

Does my web designer need to be in Melbourne?

Only if meeting face to face matters to you. A website project is mostly words, photos and draft links, and those work the same by email. We reply within 24 hours, and Melbourne is half an hour ahead of Adelaide all year.

Will you write the words for my Melbourne site?

No. You supply your words, and we arrange and format them into the pages. If you'd like a professional writer, one Melbourne price guide puts copywriting at $150–$500 a page. If you don't have a logo, we'll help you with one at no charge.

What does an online store cost in Melbourne?

One agency's Melbourne guide puts an online store at $10,000–$50,000 or more, taking 8–14 weeks. Our hand-coded stores are $799 for up to 25 products with one payment gateway and basic order management, or $1,999 for unlimited products, multiple payment options, customer accounts and advanced shipping.

Can you add bookings for a Melbourne clinic or studio?

Yes. We build booking and payment systems into a site and quote each one per job, or we link a tool you already use, such as Cliniko, HotDoc, Fresha or Calendly. Dr Tabara Dione Coaching's site, for example, links online discovery-call booking from every page.

Get a fixed price for your Melbourne site

Send us your business name, the suburbs you work in and what the site needs to do. We'll quote a fixed price by email and build the draft, and you pay nothing until you approve it.