Websites for general practice vets, mobile vets and animal hospitals that tell a worried owner at 10pm where to take their dog, let regular clients book a vaccination in a few taps, and answer cost and insurance questions before the consult.
Owners open a vet's website in one of two moods. Some have an animal that's just eaten rat bait, been clipped by a car or stopped eating, and they need to know right now whether you can see them or where to go instead. The rest are booking a puppy vaccination, a desexing or a dental, and they want the booking button, a rough idea of cost and a sense of who'll be looking after their pet.
A strip across the header with today's hours, a tap-to-call number and where to go when you're closed: your own after-hours line, or the emergency hospital you refer to with its address and a map link. Victoria's veterinary registration board expects practices to communicate their normal business hours and tell owners where and how to get veterinary care outside them, which is a sound standard for any clinic's site.
If you advertise emergency care, say what it covers and when. Victoria's Guideline 17 says a practice should advertise emergency services only where appropriate facilities, equipment or assistance are available and a registered vet is accessible, and should make any limits on them clear. A line such as 'emergencies seen during opening hours; after 7pm, call the hospital below' is more useful to a frightened owner than a vague 24/7 badge.
A Book Online button that opens the system you already use, such as Vetstoria, which books straight into an ezyVet calendar, or your practice software's own booking page. Vaccinations, desexing consults and health checks appear as separate appointment types, while anything urgent is pointed to the phone. We link your system rather than replace it, or build booking and payment into the site, quoted per job.
Owners like to read about the vets before they book: a photo, the species they enjoy treating, their own pets. The Australasian Veterinary Boards Council says vets should present themselves as specialists only once a board has approved specialist registration, and that terms like dermatologist or oncologist mislead without it; phrases such as 'particular interest in' are acceptable for everyone else. Victoria's board also recommends that a general practitioner who highlights experience in an area state prominently, on the relevant website pages, that they aren't a specialist.
Starting prices for the things owners book ahead, such as a standard consult, vaccinations, desexing and a dental clean, with what changes them: weight, age, pre-anaesthetic bloods or extractions. If you're a participating GapOnly clinic (GapOnly is a PetSure trademark), where an owner with a participating insurer can have a claim assessed during the visit and pay only the gap, say so near the prices, alongside the payment methods you accept.
Puppies and kittens bring the same questions every week: vaccination timing, desexing, microchipping, worming and flea control. Answer them once, along with the local rules. In South Australia, for example, puppies and kittens must be microchipped before they're sold or reach 12 weeks of age, or within 28 days of a new owner taking them home, and dogs and cats born after 1 July 2018 must be desexed by a registered vet before six months of age or within 28 days of a new owner taking possession, unless an extension has been granted.
In its August 2024 newsletter, Vetboard Victoria reminded vets that the Therapeutic Goods Act prohibits advertising Schedule 3, 4 and 8 substances to the public, after seeing vets promote a Schedule 4 flea and tick product to owners on social media and in waiting rooms. A parasite prevention page can carry your words on why prevention matters and when to book a check; before any product goes on it by name, read the TGA advertising guidance the board points to.
There's no vet clinic among our client sites, so we'll be straight about that. Two sites we've built do jobs a clinic site has to do. Resolve Forward links priced packages to online booking, with an intake form for new clients, which is the shape of a new-patient booking. Golden Years Aged Care puts tap-to-call on every page and gives other providers their own referral option, the way referring vets would reach a hospital.
A Sydney family law dispute resolution practice, not a health service. The site has six service pages with FAQs, priced packages linked to online booking, a five-step intake form, a contact form and a newsletter signup. For a clinic, the packages become puppy packs or dental checks and the intake form becomes the new-patient questionnaire.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
In-home support for older people across Northern Adelaide. The six-page site explains nine services on one page and has an enquiry form with a referral option for aged care providers, large readable text and tap-to-call on every page. A referral hospital could reuse the referral path, and tap-to-call on every page counts for even more when an animal is hurt.
Visit the Golden Years Aged Care site (opens in a new tab) See it in our portfolio
“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A mobile or solo vet: services, the species you see, starting prices, the area you cover, after-hours details and a booking button, all on one page.
$899
A home page with hours, emergency details and booking; a services and fees page; and a new-owner page for puppies, kittens and your state's rules.
Our suggestion for most clinics
$1,499
Clinics and hospitals: home, services, emergency and after-hours care, fees and pet insurance, new owners, the team, end-of-life care and referrals.
Yes. We add a Book Online button to the header of every page that opens Vetstoria, your practice software's booking page or whichever tool you use, next to a tap-to-call number for anything urgent. Keeping bookings in your existing system means reception works from one diary. If you'd rather take bookings and payments on the site itself, we build that in, quoted per job.
Say so plainly, then point owners to the clinic or emergency hospital that does: its name, phone number, address and hours, and, if it's a separate business, a note that it sets its own fees. Victoria's guideline on services outside normal hours (opens in a new tab) asks practitioners to tell owners where and how to get care when they're closed. Check those details with the other clinic now and then; updating them is covered by the $30 monthly hosting.
By what the board has approved. A vet with specialist registration can be called a registered specialist in their field, and Victoria's board encourages the form 'Registered Specialist in' followed by the branch. A vet without it can have a 'particular interest in' feline medicine or dentistry, and the AVBC sets out the order post-nominals go in. Read the AVBC's guidance on titles and post-nominals (opens in a new tab) before the team page is finalised.
For the work owners book ahead, we'd suggest it. From-prices for a consult, vaccinations, desexing and a dental clean help people budget and save them a phone call. Note what moves each price, and for anything priced after an examination, say that a written estimate follows the exam. A clinic selling food and accessories online can add an online store, from $799 for up to 25 products with one payment gateway.
A mobile or solo vet can start with the one-page site at $399. A single clinic with a short service list often fits the 3-page site at $899. Clinics with emergency care, several species, a large team or referral work suit the 8-page site at $1,499 because it gives after-hours care, fees and insurance, new owners and the team a page each. A site that size takes 2–3 weeks once we have your words and photos.
Yes. Our team works from Ste 3/110 Hutt St, Adelaide, building for businesses Australia-wide by phone and email, and current clients are in SA, NSW, VIC and QLD. Send us your hours, after-hours arrangements, booking link, starting prices and photos of the team and clinic, and you'll get a link to the draft to check between consults.
Send us your hours and after-hours arrangements, your booking link, a list of services with starting prices, and photos of the team and the clinic. We'll quote it and build the draft, and you pay only once you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au