Website Design for Dog Trainers

Websites for puppy schools, obedience classes, in-home trainers and behaviour trainers that show an owner which program fits their dog, what it costs from the first session to the last, and how you train before they book.

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What a dog trainer's website needs to show

Owners looking for a trainer usually want one of three things: a puppy class for a new arrival, help with a dog that pulls, jumps or won't come back when called, or someone who can work with fear or reactivity. PetRescue's guide for owners points out that the dog training industry lacks regulation, so people do their own checking. Your website is where they check how you train, what a program includes and whether you're the right person for their dog.

  • Programs set out as packages with prices

    Owners weigh up a whole program, not one session: puppy school over a set number of weeks, a group obedience course, a block of private lessons at home, a behaviour consult with follow-ups, or board and train. For each, give the number of sessions, how long each runs, where it happens, what's included (written notes, video check-ins between sessions) and the total price. A line describing the dog it suits helps an owner choose without ringing first.

  • Qualifications on the page owners check

    PetRescue suggests owners look for a trainer with at least a Certificate IV level qualification, and calls it a red flag when a trainer's qualifications aren't on their website. Name yours, such as a Certificate IV in Animal Behaviour and Training, along with further courses and memberships. If you belong to APDT Australia, whose members are bound by a code of ethics and must use force-free methods only, say so and link to your entry in its trainers directory.

  • How you train, in words an owner follows

    Describe your methods plainly: what you reward, what you do when a dog is struggling, and which equipment you use and don't. The RSPCA recommends reward-based training and says aversive techniques can cause fear, pain and distress. Equipment rules differ by state, too. The RSPCA's state-by-state summary, last updated in February 2023, lists electric collars as prohibited in NSW, the ACT and South Australia. Pronged collars are illegal to import into Australia, and Victoria, Queensland and Tasmania prohibit their use; NSW announced in January 2026 that it would make using or possessing one an offence. Check the current rules in each state you work in before you describe your equipment.

  • Puppy school dates, ages and vaccinations

    Puppy classes come with rules owners need before booking: the age range at the start of the course, the vaccination required, class size, and whether children and other family members can come along. RSPCA WA's Puppy Kindy, for example, takes puppies aged 8–13 weeks at the start of the course who have had their first vaccination. Put your own cut-offs next to the upcoming intake dates, so someone with a nine-week-old books the next course rather than missing the window.

  • Behaviour cases: an intake form and a referral line

    The owner of a dog that's anxious, reactive or has bitten someone needs to give you the history before the first session. A longer enquiry form can ask for the dog's age and breed, how long the problem has gone on, when it happens, any bite history and the name of the usual vet. PetRescue advises owners to consult a behaviour vet for safety or welfare concerns, so say when you work alongside the dog's vet or refer a case on. It shows an owner you know where training ends.

  • Where sessions happen, and the permits behind them

    Say whether you train at your own ground, in the owner's home, at local parks or online, and list the suburbs you travel to. In Victoria, a dog training establishment run for profit registers each year with its council as a domestic animal business and follows the state's code of practice, which also covers training at a client's home. Some councils license group classes in their parks: Western Australia's Town of Cambridge requires a Dog Training Licence for formalised training or obedience classes on its open spaces.

  • Assistance dog training, described exactly

    If you train assistance dogs, be precise about what you can certify. In Queensland, trainers must be approved under the Guide, Hearing and Assistance Dogs Act 2009 before they can certify a guide, hearing or assistance dog, and the Queensland Government lists the approved trainers and training services by state. If your approval comes from that scheme, name it; if you teach task skills and public manners without certifying, say that plainly.

Packages, intake forms and booking we've built

We haven't built a site for a dog trainer, and we won't present another business as one. Two professional practices show the parts a trainer needs: one sells priced packages that lead into online booking and gathers background through a five-step intake form, and the other links a discovery call from every page, the way a trainer might offer a short phone chat before a behaviour program.

Home page of the Resolve Forward website

Resolve Forward

Professional services · Sydney

A Sydney family law dispute resolution practice offering mediation, parenting coordination and arbitration. Its site sets out priced packages linked to online booking, six service pages with FAQs, a five-step intake form, a contact form and a newsletter signup. Put puppy school and private training blocks where the packages are, and a behaviour history where the intake questions are, and the layout fits a trainer.

Visit the Resolve Forward site (opens in a new tab) See it in our portfolio

Home page of the Dr Tabara Dione Coaching website

Dr Tabara Dione Coaching

Professional services · Melbourne

Confidential one-on-one coaching for doctors, led by a Melbourne specialist anaesthetist. The site has a services overview, an about page covering her credentials, a contact form and online discovery-call booking linked from every page. A trainer's qualifications deserve the same prominence, with the first conversation one click away.

Visit the Dr Tabara Dione site (opens in a new tab) See it in our portfolio

“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”

Resolve Forward, Google review

★ 5.0 from 33 Google reviews (opens in a new tab)

See all 14 recent client sites in our portfolio.

What a dog trainer's website costs

One page

$399

A solo or mobile trainer: programs with prices, your methods and qualifications, the suburbs you visit and a booking button, all on one page.

Our suggestion for most trainers

Up to 3 pages

$899

A home page with booking, a programs page with every package priced, and an about page covering your qualifications, methods and the equipment you use.

Up to 8 pages

$1,499

Training schools: puppy school, group classes, private training, behaviour consults, board and train, an about page, FAQs and the areas you cover.

  • Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
  • GST. WebCraft Studio isn't registered for GST, so no GST is added.
  • Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
  • Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
  • Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Questions dog trainers ask us

Can owners book and pay for a program online?

Yes. If you already take bookings through a tool such as Calendly or Acuity, each package gets a Book button that opens the right appointment type. For puppy school intakes and group courses with fixed start dates, we can build booking and payment into the site, quoted per job, so an owner pays for the whole course when they reserve a place.

Should we publish prices for behaviour work?

Publish the price of the first consult and what it includes, then explain how a follow-up program is priced once you've met the dog. An owner with a reactive dog can see exactly what the first step costs and commits to that, rather than to an unknown total. Puppy school and group courses are simpler: give the full course price.

Can we show training videos and client reviews?

Yes, as long as they're genuine and the owners have agreed. A short clip of a dog walking on a loose lead after a few sessions says more than a paragraph, but caption it honestly with how long the work took and what the owner practised at home, so nobody expects an overnight change. Reviews go up exactly as clients wrote them.

We train in clients' homes and local parks. How should the site show that?

List the suburbs you travel to, any travel charge, and the parks or reserves you use for group classes, with a map for each meeting point. If your council requires a permit or licence for classes in its parks, mention that you hold it. On the 8-page site, a page for your main service area can describe each meeting place, parking and what to bring.

Which package suits a dog trainer?

A solo trainer who mostly works one-on-one fits well on the one-page site at $399. Most trainers suit the 3-page site at $899: programs and prices get a page of their own, and your methods and qualifications get another. Training schools running puppy school, group classes, behaviour work and board and train are better on the 8-page site at $1,499. A site that size takes 2–3 weeks once we have your words and photos.

Do you work with dog trainers outside South Australia?

Yes. Our team is at Ste 3/110 Hutt St, Adelaide, and works with businesses Australia-wide by phone and email; our current clients are in SA, NSW, VIC and QLD. Send us your programs, prices and a few photos or clips of dogs in training. We reply within 24 hours.

Groomers and vets serve the same owners, and personal trainers sell sessions in blocks much as you sell programs. Our booking websites page covers the ways appointments and course places can be booked online.

Ready to start your dog training website?

Send us your programs and prices, a few words on how you train, your qualifications, and some photos or clips of dogs you've worked with. We'll quote it and build the draft, and you pay once you approve it.

Request a quote Call 0451 072 412

We reply within 24 hours. Prefer email? info@webcraftstudio.com.au