Website Design for Dentists and Dental Practices
Websites for general and family dental practices that show a patient with a toothache how soon they can be seen, and give someone weighing up implants or veneers the facts they need before booking a consult.
- From $399, no GST added
- No deposit: pay once you approve the draft
- ★ 5.0 from 33 Google reviews (opens in a new tab)
What a dental practice website needs to do
Dental patients arrive in one of two states. Some are in pain and want the earliest appointment and your number. Others are comparing practices for a check-up, a child's first visit or a larger treatment, and they read about fees, health funds and the dentists themselves before they book.
Emergency appointments, easy to find
A line near the top saying whether you keep same-day slots for dental pain, a tap-to-call button, and what to do out of hours, whether that's a recorded message, another clinic or a hospital emergency department. Someone with a cracked tooth at 7am shouldn't have to dig for it.
Online booking linked to your system
A Book Online button on every page that opens the booking you already use, such as HotDoc, HealthEngine or your practice software's own online booking, with new-patient visits and routine check-ups easy to tell apart. We link to your system rather than replacing it.
Treatment pages that describe, not promise
Pages for check-ups and cleans, fillings, crowns, root canal treatment, implants or clear aligners explain what happens, how many visits it takes and what affects the cost. Ahpra's guidance rules out advertising that creates an unreasonable expectation of benefit, so the pages leave out promises about results or comfort that no dentist can make for every patient.
Specialist titles used correctly
Only a dentist with specialist registration in a recognised specialty, such as orthodontics, periodontics or endodontics, can use a specialist title, and Ahpra notes that “specialises in” can mislead as well. A general dentist who offers clear aligners is described as providing that treatment, and any visiting specialist is named with their registered specialty.
Before-and-after photos handled with care
Ahpra warns against images that have been edited, or that don't make clear the treatment caused the result. Cosmetic veneers and injectables also come under Ahpra's guidelines for advertising higher risk non-surgical cosmetic procedures, in effect since 2 September 2025, which require photos of results to carry a prominent warning that other patients' results may differ. If you want a smile gallery, we show your genuine, unedited photos with that context, and you choose which go up.
Fees, health funds and payment options
Patients want to know what a check-up and clean costs, whether you're a preferred provider for their fund, whether you claim on the spot through HICAPS and whether you bulk bill the Child Dental Benefits Schedule for eligible children. If you offer payment plans through a third-party provider, we name the provider and link to its own terms.
Our work, and what a client says about changes
None of the sites in our portfolio is a dental practice, so we won't show you one and call it close. What carries over from our other client work is how we build: a draft first, a booking or call button reachable from every page, and changes until you approve it. Here's a client on that last part.
“He listened to my feedback and made no hesitations to revise and adjust my website until we were completely happy with it.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
What a dental website costs
One page
$399
A single-dentist practice: services, fees and funds, emergency details, hours, a map and a booking button, all on one page.
Our suggestion for most practices
Up to 3 pages
$899
A home page with emergency and booking details, a treatments page, and a dentists-and-fees page covering health funds, payment options and the Child Dental Benefits Schedule.
Up to 8 pages
$1,499
Group practices or clinics with visiting specialists: home, general, children's, cosmetic, implants and aligners, the team, fees and funds, and emergencies.
- Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
- GST. WebCraft Studio isn't registered for GST, so no GST is added.
- Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
- Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
- Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.
Questions dentists ask us
Can patients book appointments through our website?
Yes, using the online booking you already have. We put a Book Online button in the header of every page that opens HotDoc, HealthEngine or your practice software's booking page, next to a tap-to-call number. We don't sell a booking system of our own, so your appointment book stays in one place.
Can we show patient reviews and smile makeovers?
Patient reviews about treatment, no. Section 133 of the Health Practitioner Regulation National Law prohibits testimonials in advertising a regulated health service, and that includes a practice's own website. Comments only about non-clinical things, such as how friendly reception was, aren't testimonials. Before-and-after photos aren't banned, but Ahpra sets conditions on them, and cosmetic veneers fall under its stricter guidelines for higher risk non-surgical cosmetic procedures. Read Ahpra's summary of the advertising requirements (opens in a new tab) and talk to your indemnity insurer before you decide.
Should we list fees and payment plans on the site?
We suggest at least typical fees for a check-up and clean, with a line that the exact cost is confirmed after an examination. For payment plans, we describe the option and link to the provider's own page rather than writing finance terms ourselves. Ahpra's guidance also says an advertised price should be the total cost, not just the first appointment, and an offer or discount must state or refer to its terms and conditions. When your fees change, send us the new figures: text updates are covered by the $30 monthly hosting.
Which package suits a dental practice?
A single dentist can start on the one-page site at $399. Most practices suit the 3-page site at $899: home, treatments, and dentists and fees. Group practices with visiting specialists, or several cosmetic treatments to explain, are better on the 8-page site at $1,499. A site that size takes 2–3 weeks once we have your words and photos.
Do we need a separate page for each treatment?
Only for treatments people research on their own. Patients often search for a treatment and a suburb, such as implants or an emergency dentist near them, and a page that answers their questions about that one treatment gives Google something specific to match. Check-ups, fillings and cleans can share a general dentistry page.
Ready to start your dental practice website?
Send us your treatment list, fees and booking link, and we'll quote it. You see the full draft and ask for any changes before a cent changes hands.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au