Two kinds of customer read a carrier's website. A small business with a one-off pallet or a machine to shift wants to know whether you go to their postcode and how to get a price. A larger shipper's logistics or procurement team is checking capacity, regular lanes and how you manage safety. And drivers looking for their next job are reading it too.
A quote form that captures the freight
Pickup and delivery suburbs or postcodes, what's being moved (pallets, cartons, machinery, a container, building materials), how many items with their dimensions and weight, whether any of it is dangerous goods, and what's at each end: a forklift, a dock, or the need for a tail-lift or hand unload. Then the date, any delivery window and whether it's a one-off or regular freight. Customers can attach a packing list or photos, so you can price the job without three follow-up calls.
The fleet, described by what it can carry
A shipper doesn't need your truck brands; they need to know what you can take. Vans and small rigids for courier work, tautliners and flat tops by pallet spaces, tail-lift trucks, refrigerated units, tilt trays or crane trucks, with payload and deck length where it matters. Photos of your own vehicles in your livery say more than stock pictures of a highway at sunset.
Routes and coverage set out like a timetable
Metro zones, regional runs and interstate linehaul, written as the days and transit times you actually run, plus the areas you don't cover. A business in a country town wants to see its town named; a shipper with weekly freight wants to know which nights the truck leaves. On a bigger site, a depot or a busy lane can have a page of its own.
Accreditation worded for the scheme you're in
Updates to the Heavy Vehicle National Law and the new Heavy Vehicle Accreditation (HVA) scheme took effect on 1 August 2026. The NHVR no longer grants new NHVAS accreditation, but existing operators can keep working under NHVAS until theirs expires, and an operator can only be accredited in one scheme at a time. So the site names the one you hold: your NHVAS modules, such as mass, maintenance and basic or advanced fatigue, or your HVA accreditation, starting with General Safety Accreditation, the scheme's foundation tier. The HVNL hasn't commenced in Western Australia or the Northern Territory, and in WA, Main Roads' WA Heavy Vehicle Accreditation is mandatory for anyone who uses a permit or order.
Answers for shippers about chain of responsibility
The NHVR lists consignors, consignees, packers, loading managers, loaders and unloaders among the parties in the chain of responsibility, alongside operators, schedulers and employers. Each has a primary duty to ensure, so far as is reasonably practicable, the safety of its transport activities. That's why a customer's procurement team asks how you manage fatigue, maintenance, mass and load restraint. A page setting out your approach in your own words, with a named contact for compliance questions, answers much of that before the questionnaire arrives.
Dangerous goods, stated exactly
If you carry dangerous goods, say which classes, whether you take packaged or bulk loads, and the licences your vehicles and drivers hold for it. The NTC lists Edition 7.9 as the current Australian Dangerous Goods Code, mandatory from 1 October 2025, so when a shipper asks which edition you work to, the answer is already on the page. If you don't carry DG at all, one plain line saying so saves you a pointless quote request.
A careers page that recruits drivers
Drivers want the licence class each role needs (HR, HC or MC for heavier work), whether it's local, regional or linehaul, the roster, the start location and the vehicles they'll drive. A short application form asks for licence class, experience and availability with a résumé attached, and each opening gets its own listing you can update or take down with an email to us.