Website Design for Excavation and Bobcat Hire

Websites for earthmoving operators, from one bobcat and a tipper to a small fleet, that show builders what you run and tell homeowners whether your machine will get through their side gate.

What an earthmoving website has to cover

Two kinds of customer ring an excavation business. Builders, landscapers and pool builders want an operator who arrives on the booked day with the right machine and the paperwork sorted. Homeowners are usually doing this once: they want to know what the job involves, whether the lawn will survive and where all the soil goes. A good site gives each of them a clear path to a quote.

  • A machine list with the numbers

    For each machine: its size class, operating weight, overall width, the attachments you carry (augers, rippers, trenching and tilt buckets, a rock breaker) and the jobs it's suited to. Add your tipper, trailer and any float. A list like that answers the questions that start most calls, and lets a builder see at a glance whether you've got the right gear for the site.

  • Wet and dry hire, explained once

    Say near the top whether you hire machines with an operator (wet hire), without one (dry hire) or both. For dry hire, set out what you need from the customer, such as a vehicle that can tow it, experience on the machine, a bond and the minimum hire period. If you only supply machines with an operator, saying so up front saves both sides a phone call.

  • A gallery of site prep jobs, grouped by type

    Sort your photos into the work you do: house slab cuts, pool digs, driveway preparation, trenching for services, retaining wall footings and block clearing. Caption each with the suburb, the machine used and anything awkward about the access or ground. A builder looking for a pool dig contractor wants to see pool digs, not a mixed pile.

  • Before You Dig and safe practice, said plainly

    State that you lodge a Before You Dig Australia request before breaking ground; it's the free service for requesting plans of the underground utilities at a work site. Each state and territory also has an excavation code of practice or compliance code. If you prepare safe work method statements and your operators hold white cards, a line saying so answers a head contractor's question before it's asked.

  • Insurance and licence details in the footer

    Show your public liability cover and plant insurance, with a note that certificates of currency are available on request. If part of your work is licensed, as pool building is for our Bega Valley client, put the licence number and the name it's held in on every page. In NSW, the government's advertising rules for building trades require the licensee's name and licence number in advertising for licensed work.

  • A quote form that gets you to a price

    Ask for the site address, the job, the width of the narrowest access point, photos of the work area and the way in, any plans or engineering, and a target start date. Repeat builder customers can have a shorter form or a direct number, since they already know how you work.

  • The towns and suburbs you travel to

    List the places you work and say where travel or float charges begin. Regional operators often cover a long stretch of coast or country, and a list of named towns matches the way customers search: bobcat hire or excavator hire followed by their town.

An earthmoving website we built

Tomi's Bobcat and Excavation, in the Bega Valley in regional NSW, is our earthmoving client. Most of the selling on their site is done by photos of their machines and finished jobs, which suits a trade where the finished site speaks for itself.

Home page of the Tomi's Bobcat and Excavation website

Tomi's Bobcat and Excavation

Trades & construction · South Pambula & Bega Valley

Based in South Pambula, they run a bobcat and excavators for structural landscaping, general earthworks and licensed pool building across the Bega Valley. Their single page gives each of those services its own section, followed by a 42-photo gallery you can swipe through on a phone, a rotating set of client testimonials and a contact form that lands on a thank-you page. On mobile, the phone number is tap-to-call.

“…gave us a fixed quote so we knew exactly what we were paying, and turned around the build faster than we thought possible.”

SA Tiling Pro Pty Ltd, Google review

★ 5.0 from 33 Google reviews (opens in a new tab)

Want numbers from a trade site? Western Sydney Stump Grinding has landed at least 62 jobs, about $46,500 of work, from a single-page site we built. Read the case study.

See all 14 recent client sites in our portfolio.

What an excavation website costs

One page

$399

An owner-operator with a machine or two: services, the machine list, a photo gallery, Before You Dig and insurance details, and a quote form.

Our pick if you run several machines

Up to 3 pages

$899

A home page, a machines page with sizes and your wet or dry hire terms, and a gallery of jobs grouped by type.

Up to 8 pages

$1,499

A fleet or a wide spread of work: pages for site cuts, pool digs, trenching, block clearing and dry hire, plus machines and service areas.

  • Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
  • GST. WebCraft Studio isn't registered for GST, so no GST is added.
  • Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
  • Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
  • Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Questions earthmoving operators ask us

Should we publish our hourly or day rates?

If most callers ask for your rate before anything else, a published hourly rate with the minimum hours, or a day rate, answers them before they ring. Float charges, tip fees and attachment costs are easier to explain in a line each on the page than over the phone. If every job is priced individually, say how you quote: from photos, from plans or after a site visit.

Can builders send plans through the website?

Yes. The quote form can accept PDFs and photos, so a builder or owner can attach a site plan, engineering drawings or a survey with the enquiry, and you can price the cut before you visit.

Can customers book a machine online?

For dry hire, where customers pick dates and collect the machine, we can build booking and payment into the site, quoted per job. Wet hire usually starts better with a quote request, because access, ground and spoil change the job; the form can still ask for a preferred date.

Which package suits an excavation business?

An owner-operator with one or two machines fits the one-page site at $399. With several machines, dry hire terms and a gallery worth browsing, the 3-page site at $899 gives each its own page. A fleet with distinct services and a wide area suits the 8-page site at $1,499.

We're based in a regional town. Do you work with businesses like ours?

Yes. Our earthmoving client is in the Bega Valley in regional NSW, and we work with businesses around Australia by phone and email from our base on Hutt St in Adelaide. Our clients so far are in SA, NSW, VIC and QLD.

Ready to start your excavation website?

Send us your machine list, the work you take on, the towns you cover and a handful of job photos. We'll quote it, build the draft, and you pay once you've approved it.

We reply within 24 hours. Prefer email? info@webcraftstudio.com.au