For trainers who run 6am sessions in a harbourside park, rent floor space in a Surry Hills gym, visit clients' apartment gyms on the North Shore or coach online from Parramatta: a site that shows where you train, what a block of sessions costs and how to book the first one, with nothing to pay until you approve the draft.
Greater Sydney is spread out enough that a trainer in Cronulla and one in Castle Hill are, for practical purposes, serving different people. Before anyone messages you, they want three answers: do you train somewhere near their home or work, what will a month of sessions cost, and how do they book the first one?
Name the park, the gym you contract into, the studio you share and the suburbs you'll drive to. "Eastern Suburbs" is vague; "Rushcutters Bay Park on weekday mornings, clients' homes from Paddington to Randwick in the evenings" tells a reader whether you'll fit their week. If you rent floor space in someone else's gym, say whose, and make clear whether people book and pay through you or through the gym's front desk.
Single sessions, a ten-pack, a weekly plan on direct debit, partner or small-group sessions and online programs, each with its price, how long it stays valid and your late-cancellation rule. Then show what a typical month comes to on each option, because that is the figure people compare. NSW Fair Trading suggests fitness businesses hand customers a separate sheet listing every fee; on a website, the packages page is that sheet.
If your bookings already run through an app, the button on every page opens it at the session type a newcomer needs, whether that's an intro session, a movement assessment or a phone chat. If you'd rather sell packs and take bookings inside the site, we can build that and quote it per job. Bootcamp-style groups get a weekly schedule that shows which park each session meets in.
Progress photos sell personal training, which is exactly why they need care. Use only clients who've agreed to it, preferably in writing, give each pair the weeks between shots and what the program involved, and leave the images unretouched. NSW Fair Trading's guidance for fitness businesses includes making sure advertising and promotional material isn't misleading. We lay the pairs out as a gallery that swipes on a phone, each caption sitting under its photos.
Outdoor sessions get called off, and clients want to know what happens to the one they paid for. The Domain's permit terms say trainers must reschedule in wet weather and the Trust won't compensate them, so a trainer there needs a clear makeup rule. Heat matters too, especially out west: the Bureau of Meteorology recorded 48.9°C at Penrith Lakes on 4 January 2020, the highest temperature on record in Greater Sydney. Put your wet-weather and hot-day policy beside your cancellation terms, whether that means moving indoors, starting earlier or crediting the session.
List your Certificate IV in Fitness or degree, any specialist courses, first aid and CPR, and your insurance. Some Sydney permit pages still name Fitness Australia, which relaunched as AUSactive: Parramatta Park asks for registration with it and Hornsby says it prefers it. Write "AUSactive (formerly Fitness Australia)" and link your name to your registration. A new client and a council officer will both recognise it.
A residents' gym belongs to the building, and not every owners corporation lets residents bring in a trainer they pay. Say on the site that you train in building gyms where the building allows it, and add a question to the enquiry form asking whether theirs does. For home visits, list the suburbs you cover and whether you bring the equipment.
New South Wales doesn't license personal trainers: the NSW Government's page on running fitness services lists nothing beyond registering a business name if you trade under one. NSW has no mandatory fitness industry code like those in Western Australia, Queensland and the ACT (our gyms page sums those up). NSW Fair Trading says (opens in a new tab) a cooling-off period applies to a fitness contract only if the contract includes one. Its customer service tips for fitness businesses (opens in a new tab) still translate well to a website: give people a separate list of every fee, keep terms in plain language, explain how to cancel or suspend (it says a simple letter should be enough), consider a cooling-off period or an obligation-free trial, and don't pressure anyone to sign on the spot. Where a dispute can't be settled, it says to refer the customer to AUSactive if you're a member, or to NSW Fair Trading if you're not. That line belongs at the foot of your packages page.
Outdoor training is where Sydney gets complicated, because the grass under a session may belong to a council, a state trust or a parklands agency, each with its own rules. The City of Sydney (opens in a new tab) charges trainers nothing to use its parks and reserves; it asks them to sign up to a voluntary code, lodge the form in person and collect a fitness trainer ID card while they wait. Centennial Park and Moore Park sit with Centennial Parklands rather than the council. In the Domain, the Royal Botanic Garden and Domain Trust issues a personal training permit (opens in a new tab) for 6 or 12 months: permit holders get a photo ID permit, keep the Trust's cone in view, change lawns from one session to the next, and can't train inside the Royal Botanic Garden itself. Waverley's fees for commercial training (opens in a new tab) in Bondi, Bronte, Tamarama and Marks parks step up with group size and with whether you use a fixed spot and equipment. Next door, Woollahra (opens in a new tab) issues calendar-year permits for named parks such as Rushcutters Bay Park and Lyne Park, and requires noisy training, such as boxing, pad work and shouted instructions, to stay 40 metres from homes.
North and west, the pattern repeats with local twists. Northern Beaches Council (opens in a new tab) requires permission for fitness sessions on public open space and says its outdoor exercise stations aren't for group sessions led by commercial businesses. Hornsby caps a group at 18 and lets each application cover up to three locations. Inner West (opens in a new tab) makes commercial trainers hold a permit and pay to use its parks and sporting grounds, and takes bookings on its sporting grounds only until 4pm, so an evening group belongs in one of its listed parks. The City of Parramatta issues permits by the season, and in Parramatta Park (opens in a new tab) Greater Sydney Parklands asks for a permit, senior first aid, public liability insurance and Fitness Australia registration. On the website, that comes down to three habits: list only the parks your permits cover, keep the group size you advertise within the permit, and say exactly where each group meets.
People also tend to look for a trainer close to where they live or work, so someone in Marrickville may search for their suburb rather than the city. If you train in two or three parts of Sydney, a page for each area, naming its parks, gyms and meeting points, gives that person a page about their own neighbourhood. We're an Adelaide team and work with Sydney trainers by phone and email. We haven't built a personal trainer's site yet; our Sydney client Resolve Forward, shown below, sells priced packages with online booking in much the way a trainer sells session packs.
We won't present another client as a personal trainer. These two NSW sites carry the parts a Sydney trainer would use most: priced packages that lead straight into online booking, and a one-page site for someone working on their own, with media and an enquiry form that sorts messages by type.
A Sydney family dispute resolution practice. Visitors choose a priced package and book it online without ringing first, and new clients fill in a five-step intake form. Replace the packages with a ten-pack and a monthly plan, and the intake with a pre-exercise questionnaire, and the same structure suits a trainer.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
A NSW voiceover artist recording from her home studio. One scrolling page holds four playable demo reels, her background and studio, and a contact form that asks what kind of project the message is about. A solo trainer's version would put a short intro clip where the reels sit and ask for a training goal instead.
Visit the Fiona Dixon site (opens in a new tab) See it in our portfolio
“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”
★ 5.0 from 33 Google reviews (opens in a new tab)
Want numbers from a trade site? Western Sydney Stump Grinding has landed at least 62 jobs, about $46,500 of work, from a single-page site we built. Read the case study.
See all 14 recent client sites in our portfolio.
$399
A trainer working from one park or gym: where and when you train, packs and prices, a few client results, your qualifications and a Book button.
Our suggestion for most Sydney trainers
$899
Home with your locations and first-session button, a packages page with prices, weather and cancellation rules, and an about page with qualifications and results.
$1,499
For studios or trainers covering several parts of Sydney: a page per area, one-on-one, small groups, online coaching, results, FAQs and contact.
Name each park and the body that gave you permission, and leave out any park your permits don't cover. It tells a stranger that a session on public land is above board, and it keeps the page in step with what you're approved for. When you renew, pick up a new park or drop one, updating the page is a text change covered by the $30 monthly hosting.
Not under a NSW fitness code, because there isn't one. NSW Fair Trading says a cooling-off period applies only when the contract includes one, and suggests fitness businesses consider offering one or an obligation-free trial. Whatever you decide goes on the packages page in your own words. If you also train clients in WA, Queensland or the ACT, those places have mandatory codes, summarised on our gyms page. We lay out the terms you give us; we don't give legal advice.
Yes. If you already sell packs and take bookings in an app, every Book and Buy button links to it, so your calendar and payments stay in one place. If you'd prefer booking and payment built into the website itself, we can do that, quoted per job once we know how your packs, expiry dates and cancellations work. Our comparison of online booking tools covers some common options.
If you genuinely train in both, yes. The 8-page site at $1,499 has room for a page per area, each naming the parks, gyms and meeting points you use there, your session times and the suburbs you'll travel to for home sessions. Someone looking for a trainer in Coogee or Leichhardt then lands on a page about where they live. A site that size takes 2–3 weeks once we have your words and photos.
By phone and email, the way we work with every client outside Adelaide. We're a web design team at Ste 3/110 Hutt St, Adelaide, with current clients in SA, NSW, VIC and QLD, Resolve Forward in Sydney among them. You send your packs and prices, your photos and the client results you have permission to use; we send a link to the draft you can check between sessions; you pay once you approve it. We reply within 24 hours.
Send us your packs and prices, the parks and gyms you work from, your qualifications and a few client results you have permission to share. We'll quote it, build the draft, and you pay once you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au