An engineering practice usually hears from two very different clients. A homeowner has been told by council, a certifier or their builder that they need an engineer, and isn't sure what for. A builder, architect or developer knows exactly what they need and wants to know how quickly you can turn it around and sign it off. The same site has to explain the basics to the first without slowing down the second.
Services named after the job, not the discipline
Homeowners search for the problem in front of them: a retaining wall, a slab or footing design, taking out a load-bearing wall, a cracked wall, a structural inspection before they buy. Each service you want more of gets a section or page saying what you deliver (drawings, computations, an inspection report or a certificate), what you need from the client and how long it usually takes. Builders and designers get their own section on design, documentation and inspections during construction.
Registration shown where the law requires it
Several states now register engineers. In Queensland, only a registered professional engineer, or someone working under the direct supervision of one who is responsible for the services, may carry out professional engineering services, and only registered engineers may use the titles “registered professional engineer of Queensland” or “RPEQ”. Victoria requires registration to provide professional engineering services in fire safety, civil, structural, electrical and mechanical engineering, with an additional endorsement for work in the building industry. NSW registers professional engineers working on class 2, 3 and 9c buildings, and WA registers structural, fire safety, civil and mechanical building engineers, with registration mandatory from 1 July 2027. We list each engineer's registrations by state, with numbers, so a certifier or client can check them.
Chartered status and the NER, stated accurately
Engineers Australia's Chartered credential and its National Engineering Register are separate from state registration, and clients often confuse them. Chartered is an individual credential, so the site says which engineers hold it rather than labelling the whole firm. Each profile gives postnominals exactly as Engineers Australia issues them, the engineer's discipline and a link to their NER listing, which anyone can search by name, area of engineering or location.
A quote form that asks for the documents you price from
The form asks for the site address, what's being built or assessed, who's asking (homeowner, builder, designer or developer), the council or certifier involved and the timeframe. Upload fields take architectural plans, a survey, the soil or site classification report (Class A to P under AS 2870) and photos of any cracking. If you publish typical fees for common jobs, the form can show those ranges, as Simple Engineers' quote form does.
Projects that show the problem you solved
A short write-up for each project: the building type and suburb, the brief, the constraint (reactive clay, a steep block, a wall on the boundary, an old building being altered), what you designed and who you worked with. Builders and architects read these to judge whether you'd suit their next job. Where the client or building is confidential, describe the engineering without naming them.
Capability details for commercial and government clients
Larger clients want a capability statement before adding you to a panel: disciplines, the software you design in, sectors you've worked in, insurances held, any certified quality system such as ISO 9001, and key people. We set this out as a web page with the PDF beside it, so it reads properly on a phone and you can paste the link into a tender response.
Articles that answer the questions you're asked every week
What a site classification means, when a retaining wall needs engineering, how a structural inspection differs from a building inspection. A handful of plain articles written by your engineers gives homeowners the background before they call, and gives Google more pages to match against their searches. Simple Engineers, our engineering client, has 16 on its site.