How Much Does a Website for Psychologists and Counsellors Cost in Australia?

Someone looking for a psychologist or counsellor has often thought about it for weeks before searching. They want to know who they'd see, whether that person works with their kind of concern, what it costs and how to start, and they want to find that without feeling pushed. The number of pages comes down to how many people and how many client groups need explaining.

• A solo practitioner can usually fit everything on one page for $399: a short introduction, the concerns and client groups you work with, your qualifications and registration, fees and rebates, telehealth, and how to book or enquire.
• A small practice with two or three clinicians often suits three pages for $899: a home page, a practitioners page with a profile for each person, and a fees and Medicare page.
• A group practice, or one that works with distinct groups such as couples, children and adolescents or perinatal clients, tends to need the eight-page site at $1,499, with a page for each area so people searching for that help find something specific.

Pages about an area of practice need careful wording. Describe who you work with and how, rather than what results people can expect; more on that below.

Most small businesses with an annual turnover of $3 million or less fall outside the Privacy Act, but the OAIC says the Act covers health service providers whatever their turnover, and it defines them to include services relating to psychological and mental health. So a private practice can't assume the small business exemption applies to it.

A website form arrives as an email, which is a poor place for someone's history. We keep the enquiry form to a name, a way to reply, a good time to contact them and whether a message can be left, with a line saying there's no need to explain their situation there. Intake questionnaires and referral letters belong in your practice software, which most systems let you send after booking. What your privacy policy needs to say is for the OAIC's guidance or your own adviser; if you send us the wording, we publish it as its own page linked beside each form at no extra charge.

Analytics and advertising tags are a related choice. Some practices are comfortable with basic visitor statistics; others prefer no tracking at all on a mental health site. You decide what goes on, and leaving tags off doesn't change the price.

Rebate questions take up a lot of reception time, and the rules change. Under Better Access, eligible clients can claim up to 10 individual and 10 group sessions a calendar year, counted from 1 January. Since 1 November 2025, a referral from a GP generally has to come from the client's usual GP or a GP at the practice where they're enrolled in MyMedicare. Rules like these are why we suggest one fees page that links to the official Department of Health information rather than copying it out.

1. Your fee for a standard session, any different fee for the first appointment, and your cancellation policy.
2. Whether you provide Better Access services, and what a client needs from their GP to claim.
3. Telehealth: whether the fee or rebate differs for video sessions.
4. Private health insurance, NDIS or other funding you work with, stated only if it applies.

When your fee rises on 1 July or a rule changes, editing that page is a text change on an existing page, which our $30 monthly hosting covers.

We haven't yet built a site for a psychology or counselling practice, so we won't present one as such. Three sites in our portfolio deal with similar needs. Dr Tabara Dione Coaching, a Melbourne practice offering confidential coaching to doctors, has an about page covering her credentials and discovery-call booking linked from every page. Resolve Forward, a Sydney family dispute resolution practice, uses a five-step intake form and priced packages linked to online booking. Phoenix Housekeeping, on the NSW Central Coast and Lake Macquarie, has a quote form with a discreet call-back option, the same idea as asking whether a message can be left.