How Much Does a Website for an Air Conditioning Business Cost in Australia?

Air conditioning customers are used to being quoted by the kilowatt, so it helps to put web design prices in the same terms. The same independent publisher lists typical installed prices, including GST, for the systems you already quote on every week, and its web design guide gives the going rates for a business website. Both were last checked in October 2026.

The web guide adds that fixed quotes usually ask for a 30–50% deposit followed by staged payments, and that hourly web work runs at $80–$250. Our air conditioning websites cost $399 for one page, $899 for up to three pages and $1,499 for up to eight. That puts our three-page site below the typical price of a single small bedroom split. We take no deposit: you see the finished draft, ask for changes, and pay once you approve it. WebCraft Studio isn't registered for GST, so the figure you're quoted is the figure you pay.

Air conditioning is one of the few trades with a national rule about what goes in your ads. Any individual or business that buys, stores or disposes of fluorocarbon refrigerant needs a Refrigerant Trading Authorisation from the Australian Refrigeration Council, and the technicians doing the work hold an ARC licence of their own. One of the conditions of holding an authorisation, set out in regulation 141 of the Ozone Protection and Synthetic Greenhouse Gas Management Regulations 1995, is that the authorisation number appears on any advertising placed after 1 July 2009 for services that need the authorisation. ARC's consumer site also tells homeowners to check that a technician is licensed before work starts.

State rules sit on top of that:

• New South Wales. NSW Fair Trading lists air conditioning and refrigeration work as specialist work, and says the licensee's name and licence number must be shown in all advertising, internet advertising included.
• Queensland. The QBCC counts websites, social media pages and online directories as advertising. Licensees must show the name they're licensed under, their QBCC licence number and that they're licensed under the QBCC Act.
• Other states. Licensing for refrigeration and electrical work varies, so check your state regulator's current rules.

We put your ARC authorisation number, state licence details and any electrical licence in the footer of every page and beside the quote form, so they're visible wherever a customer lands. That costs nothing extra on any package. What the numbers have to say, and which apply to you, is a question for ARC or your state regulator; we display the details you send us exactly as supplied. Our HVAC website checklist covers how customers use those details when choosing an installer.

A breakdown and a new install need different information, and a single long form tends to put both groups off. We usually build one of these instead, all included in the package price:

• A two-path form. The first question asks whether the customer needs a repair or service, or a new system. Repairs get a short form: suburb, brand if known, the fault and how urgent it is. New installs move on to the details below.
• A multi-step install form. Room or house size, single or double storey, whether there's an existing system to remove, where the indoor and outdoor units would go, and an upload for photos of the wall and the switchboard. Good photos can save you a site visit on a straightforward back-to-back install.
• Tap-to-call on every screen. On mobile, the call button stays visible, because a customer with a dead unit in January usually wants to talk to someone straight away.

If you already take service bookings through a job management or booking tool, we link it from a button on every page at no extra cost. If you'd rather customers book a service slot and pay a call-out fee on the site itself, we build booking and payment systems into the site too, and quote each one once we know how your jobs are scheduled.

The independent web guide puts care plans at $50–$300 a month and total running costs after launch at $75–$400 a month. For sites we build, hosting is $30 a month after launch, with no contract. It covers hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. Your domain is about $20 a year, registered in your business's name, and we set up your business email.

Spread across five years, even the eight-page site comes to well under the published price of a basic ducted install. The changes HVAC businesses typically ask for, such as new rebate wording, a seasonal banner, a new brand, an updated service price or a new van photo, all fall under the monthly fee.