How Much Does a Website for Accountants Cost in Australia?

Many accountants quote fixed fees for their own work, so it's useful to set web design prices beside the fees a practice charges. An independent Australian cost guide, last checked in October 2026, gives $800–$3,000 for a single landing page, $2,000–$6,000 for a small business site and $6,000–$15,000 for a custom build, rising to $15,000–$40,000 once a site connects to other systems. Web work billed by the hour runs at $80–$250, and fixed web quotes typically ask for 30–50% up front, then staged payments.

The same publisher's tax accountant guide covers the other side. Its typical fees, before GST, are $100–$250 for a single-employer individual return, $400–$2,500 for a company or trust return and $3,000–$10,000 a year for a full business compliance package, with accountants charging $100–$400 an hour plus GST.

Our accounting websites cost $399 for one page, $899 for up to three pages and $1,499 for up to eight. WebCraft Studio isn't registered for GST, so there's nothing added on top and nothing to claim back; if your firm is GST-registered, compare our figure with other quotes before their GST. Nor do we take a deposit. You pay once you've gone through the finished draft, asked for any changes and approved it.

Registered tax and BAS agents who meet the Tax Practitioners Board's eligibility criteria may use its Registered tax practitioner symbol, under a licence and the TPB's terms of use. The symbol has three parts: the graphic, the type of registration (tax agent or BAS agent) and your registration number, and it can't be used without the number. The TPB's guidelines include several rules that matter once the symbol is on a web page:

• For electronic media, the stacked version must be at least 136 pixels wide and the inline version at least 168 pixels.
• It belongs on a white background wherever possible; any other background must be uncluttered, with enough contrast to read.
• No drop shadows, glows, outlines, recolouring, rotating or stretching, and nothing else inside its clear space.
• The registration number can't be in coloured text or smaller than seven point, and a partnership or company shows its own registration number, not a partner's or director's.
• The TPB supplies SVG, JPG and PNG files in colour and mono, and prefers the symbol to the right of your practice logo or in the bottom right corner.

If your site has a dark footer, that leaves two choices: a white panel behind the colour symbol, which is the TPB's preference, or the white (mono reversed) version on a plain dark background with enough contrast. A photo or pattern behind it isn't allowed either way. None of this changes our price. You download the file from the TPB, send it to us, and we place it as supplied. Read the TPB's current guidelines before launch, since the Board can issue new directions about its use.

The words around the symbol matter as much. Under the Tax Agent Services Act 2009, advertising that you'll provide a tax agent service when you aren't a registered tax agent is a civil penalty provision, so a bookkeeping practice without that registration needs to describe its tax-related work carefully. Members of CPA Australia, CA ANZ and the IPA must also follow APESB standards, including APES 110, the profession's code of ethics. Its marketing rule requires members to be honest and truthful, and rules out exaggerated claims about their services, qualifications or experience, and disparaging references or unsubstantiated comparisons to the work of others. Questions about wording go to your professional body or the TPB; we lay out the words you send us.

There are three ways to get a prospective client from your website to a first meeting, and each costs something different:

1. An enquiry form. The visitor says who they are and what they need, and you call back to arrange a time. Included in every package.
2. A link to a booking tool you already use, such as Calendly, opening from a button on every page. Also included: we connect the link, and your diary stays in the tool.
3. A booking and payment system built into the site, so a client can pick a time and pay for a fixed-fee appointment without leaving your pages. We build these and quote each one once we know how your appointments work.

Returning clients mostly want the way into your client portal or e-signing service. We put a clear login link in the header of every page, labelled the way your clients already know it. We link to the portal you use now rather than building a new one, so the website's cost stays separate from your practice software.

Tax file numbers need more care. A website form reaches you as an email, and the TPB's guidance on TFNs in email communications, TPB(GS) 36/2021, suggests practitioners consider more secure methods than email, such as a secure website, online mailbox or secure messaging. So we leave TFN fields out of accountants' enquiry forms, and the message a client sees after sending one can direct them to your portal for documents. For your own obligations, that guidance and the OAIC's material on the Privacy (Tax File Number) Rule 2015 are the places to start.

We built the website for Quang Luc Le's accounting firm. His Google review reads, in part: “…fantastic to work with on our accounting firm’s website. From day one, he was professional, responsive…”

The professional services sites in our portfolio show the parts an accounting site tends to need. Resolve Forward has six service pages with FAQs, priced packages linked to online booking and a five-step intake form. Dr Tabara Dione Coaching, a Melbourne practice coaching doctors, has an about page covering her credentials and online discovery-call booking linked from every page, much like a team page with a booking button. Simple Engineers' quote form accepts file uploads alongside its fee ranges.

For what to put on each page and in what order, read our guide to what makes a good accounting firm website. If your practice also takes on bookkeeping clients, our page on websites for bookkeepers covers the BAS agent side.

A bigger agency budget is the right call if your firm:

• wants its service pages, articles and newsletters written for it rather than supplying its own words;
• wants a photographer for team portraits and the office;
• needs a client portal, document exchange or onboarding process built from scratch and tied into its practice management software;
• runs several offices with dozens of staff profiles and a tax news section updated every week;
• wants SEO and Google Ads managed month to month by the people who built the site.

Copywriting, photography, SEO retainers and ad management aren't services we sell, so if they matter to your firm, pay someone who does them well. If you can send your own words, a few photos of the team and your registration details, much of what a larger quote pays for is work you'll have already done. Our guides to small business website costs and the hidden costs of a cheap website cover the wider picture.