Websites for tattoo studios and independent artists that let a client find the artist whose style they're after, look through healed work, send their idea with reference images and read your deposit policy before they pay it.
Many clients choose an artist rather than a studio, and plenty have already found someone on Instagram and come to the website to check whether that artist's books are open, how bookings and deposits work, roughly what it will cost and where the studio is. Others arrive with an idea and no artist in mind, and want to compare styles quickly. A studio site serves both, and keeps the rules people need to read before booking in one place.
Every artist gets a page or section of their own: the styles they work in (fine line, blackwork, traditional, realism, Japanese or whatever they're known for), the days they're in, whether their books are open and a gallery of their pieces. Label healed photos as healed, because clients know fresh work looks different. A studio gallery can be filtered by artist or by style, so someone set on fine line goes straight to it.
A custom piece starts with the questions you'd otherwise ask in a string of DMs: placement, rough size in centimetres, colour or black and grey, whether it's a cover-up, which artist they'd like and a budget if they have one. Clients attach their reference images to the form, and the request reaches your inbox in one piece, ready for the artist to look over before quoting or booking a consult.
Say how much the deposit is, what it covers (drawing time, for instance, and whether it comes off the final price), how much notice a client must give to move an appointment and when you keep it. Western Australia's Consumer Protection says a blanket “no refunds” sign isn't legal because it suggests a refund is never possible, while “no refunds for change of mind” is acceptable, so check your wording against your state's consumer protection guidance. To take deposits online, we link the booking app you already use or build booking and payment into the site, quoted per job.
Clients sometimes ask whether a studio is licensed, and the answer depends on the state. In NSW, the Security Licensing & Enforcement Directorate of NSW Police issues tattoo master licences for studios and tattooist licences for artists, and skin penetration premises register with the local council. Queensland requires a tattoo operator licence for the business and a tattooist licence for each artist under the Tattoo Industry Act 2013, plus a council licence for higher risk personal appearance services. In South Australia, tattooists and studios notify Consumer and Business Services; in Victoria the premises are registered with the council, and in Western Australia the local government is notified. One line on the about or FAQ page naming what you hold settles the question.
Age rules aren't the same everywhere. South Australia's Legal Services Commission says it's a crime to tattoo anyone under 18, even if they consent, and Legal Aid Queensland says tattooing someone under 18 is illegal there. Western Australia allows it only with a parent's or guardian's written permission. The booking form can ask clients to confirm they're 18 or over, and the FAQ can tell them to bring photo ID to the appointment.
First-timers want to know about needles and cleaning. A short section in your own words covering single-use needles, how the station is cleaned between clients and any council registration or notification your state requires answers that without a sales pitch. An aftercare page earns its keep after the session too: clients open it on their phone at home instead of hunting for the sheet they were handed.
Flash days, walk-in days and visiting guest artists deserve a short notice on the home page with dates and times, and gift voucher requests can have a form of their own. Swapping in next month's guest spot or a new flash sheet on an existing page is a text and image change, covered by the $30 monthly hosting.
We haven't built a site for a tattoo studio, so there's no studio here to point to. Two client sites have the parts a studio needs: a Brisbane dance school with a photo gallery visitors can filter, and a South Australian fishing charter whose one-page site takes booking requests and gift voucher requests. Below them, a client describes how we handle changes, which matters when the site is showing your art.
A dance school in Thorneside, on Brisbane's Bayside, teaching ballet, contemporary and circus arts. Its 12 pages include a page for each program, a weekly class timetable, FAQs, an online enrolment form and a photo gallery visitors can filter. In a studio's gallery, the filters would be the artists or the styles.
Visit the Qld Performing Arts site (opens in a new tab) See it in our portfolio
Full-day fishing charters from Cape Jervis in South Australia. The one-page site carries a booking request form, gift voucher requests, a catch photo gallery, an FAQ, reviews and an embedded map. A studio could take tattoo requests and voucher requests the same way, with the artist confirming the date.
Visit the Cape Fishing Charters site (opens in a new tab) See it in our portfolio
“He listened to my feedback and made no hesitations to revise and adjust my website until we were completely happy with it.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A solo artist or private studio: your styles, a gallery, the booking request form, deposit policy, aftercare and a map on one page.
Suits most studios with a few artists
$899
A home page with the studio's details and notices, an artists page with a portfolio for each, and a bookings page covering the request form, deposits, age and ID, and FAQs.
$1,499
Larger studios: a home page, a page for each of up to four artists, bookings and deposits, aftercare, and a page for flash days, guest spots or laser removal.
Yes, in one of two ways. If you already use a booking app that takes deposits, the Book button on each artist's page opens it. If you'd rather keep everything on your own site, we build booking and payment into it, quoted per job. Either way, the deposit policy sits beside the button, so clients read it before they pay.
Instagram is where many clients first see an artist's work, but new posts push your booking rules, prices and aftercare out of sight, and the platform decides who sees what. The website holds the things that don't change week to week and links to each artist's Instagram for the latest pieces. We build the galleries from the healed work you pick out of your feed.
Custom work can't be priced without seeing the idea, but clients still want a starting point. Your hourly rate, your shop minimum and prices for flash pieces give them one, with a line saying custom pieces are quoted once the artist has seen the request. If the deposit comes off the final price, say so next to the rates.
Name the treatment, who performs it and the licence it needs where you are. In Queensland, licences are needed to possess and operate the Class 4 lasers used, and Queensland's guidance on tattoo removal (opens in a new tab) tells people to ask to see the business's possession licence and the operator's use licence. Stating yours on the page answers that before it's asked. The same guidance notes a licence doesn't mean a good result, so describe the process and the number of sessions it usually takes rather than promising the tattoo will be gone.
A solo artist or small private studio can start on the one-page site at $399. Studios with two or more artists usually suit the 3-page site at $899. It gives every artist a portfolio on the artists page. Bigger studios that want a page for each of up to four artists, plus guest spots and aftercare, are better on the 8-page site at $1,499.
Yes. We're a web design team at Ste 3/110 Hutt St, Adelaide, working with businesses Australia-wide by phone and email, and our current clients are in SA, NSW, VIC and QLD. Send the artists' bios, their best healed work and your booking and deposit policies; we reply with a link to the draft for the whole studio to look over.
Send us your artists' names and styles, a selection of healed work, your deposit policy and your booking link if you have one. We'll quote it and build the draft, and you pay once you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au