For Sydney start-ups, sole traders and side businesses going full-time: a first site that says plainly what you do and where, a .com.au registered in your name, and an email address on it. You see the draft before any money changes hands.
Whoever finds you in Sydney is usually comparing you with three or four businesses that have years of reviews behind them. A new site can't compete on history, so it has to compete on being specific: exactly what you do, for whom, in which part of the city, and what happens after someone gets in touch.
"Bookkeeping for cafés and small venues in the Inner West" gives a stranger a reason to keep reading; "professional bookkeeping services" doesn't. Your one-line description sits at the top of the page, in your own words, and everything else hangs off it.
Say which suburb you work from and how far you'll go. A mobile dog groomer in Ryde and an accountant who meets clients over video need very different answers, and both belong on the first screen rather than in a footer.
Plenty of Sydney businesses start from a spare room or a shared desk. If customers won't come to you, the site shows your suburb and the area you cover instead of a street address, which also lines up with what Google expects from a home-based Business Profile.
Before the first reviews arrive, use what you honestly have: qualifications or a licence, the years you spent doing this work for someone else, photos of real jobs or products, and your ABN. When reviews start coming in, they move near the top as a text change under hosting.
If you're still employed while the business gets going, a form that sends the details to your inbox may suit you better than a phone number you can't answer at 11am. If you're on the road all day, tap-to-call goes at the top. We set up whichever fits and swap it when your days change.
A "from" price, or one worked example with its cost, answers the question most people are too polite to ask a business they've never heard of, and it filters out enquiries that were never going to suit.
The NSW Government's first stop for new businesses is the Service NSW Business Bureau, on 13 77 88 on weekdays. Its Small Business Advisory program, which started in September 2026, offers up to four hours of free one-on-one advice each financial year from independent advisers, in person, online or by phone. It's open to people still thinking about starting a business in NSW, and marketing and digital skills are among the listed topics. That's the place to test a business plan; we look after the website.
Plenty of new businesses start at home, and in NSW that can often be done without council approval. The NSW Planning Portal says a home business, home industry or home occupation can be exempt development unless it involves manufacturing food or skin penetration procedures, and that small-scale online selling of goods not made at the home is allowed within the floor-area limit in your council's local environmental plan. Council guidance on the standard definitions, Hornsby's for example, adds that a home business can't employ more than two people who don't live there or display signs other than a business identification sign. If your plans don't fit, your council is the one to ask. For the website the upshot is simple: if customers aren't coming to the house, the street address stays off the page.
Sydney also has its own web address ending. .sydney has been delegated to the State of New South Wales since 2014 and is run on its behalf by GoDaddy Registry. Under the registry's policy, it's open to entities registered with ASIC or the Australian Business Register that have a NSW address, to Australian citizens and residents with a NSW address and, under narrower naming rules, to businesses elsewhere that serve NSW. We'd still make a .com.au your main address, since that's the one we register in your name and set up email on with every site. A .sydney can sit beside it and point at the same site; it's priced separately from a .com.au, so check what it costs before adding one.
Some Sydney start-ups work from a co-working desk or pay for a virtual office to handle mail. Google's Business Profile guidelines say an office in a co-working space can only be listed if it has clear signage, receives customers during business hours and is staffed in those hours, and a virtual office only if it's staffed in business hours. A business that runs from home and visits its customers should clear the address and show a service area. Whatever you settle on for Google, the website should say the same thing.
We're an Adelaide team and work with Sydney businesses by phone and email. Our NSW clients include Resolve Forward, a Sydney family dispute resolution practice, and Western Sydney Stump Grinding. You send your words, photos and the area you'll cover; we send back a draft link to check on your phone, and you pay once you approve it.
We don't call these clients start-ups, because we don't know how long each had been trading when they came to us. One is a single page for a Western Sydney tree service. The other is a practice site with priced packages that clients can book online, a setup that suits a consultant or practitioner selling fixed-price sessions.
A family-owned tree service working across Western and Greater Sydney. Its single page carries the services, a list of the areas it covers, customer reviews, two quote forms and tap-to-call throughout.
Visit the WS Stump Grinding site (opens in a new tab) See it in our portfolio
A Sydney family law dispute resolution practice. The site has six service pages with FAQs, priced packages that link to online booking, a five-step intake form, a contact form and a newsletter signup.
Visit the Resolve Forward site (opens in a new tab) See it in our portfolio
“Salem created a sleek, professional website for www.resolveforward.com.au with an intuitive and easy-to-use bookings page.”
★ 5.0 from 33 Google reviews (opens in a new tab)
Want numbers from a trade site? Western Sydney Stump Grinding has landed at least 62 jobs, about $46,500 of work, from a single-page site we built. Read the case study.
See all 14 recent client sites in our portfolio.
Where most new businesses start
$399
Your one-line description, services, suburb and service area, ABN, a starting price if you choose, and a contact form, with the domain and business email set up at the same time.
$899
A home page, a page setting out your services and prices, and an about page with your background, for a business where the owner is the main reason to choose it.
$1,499
Room for separate service lines or several parts of Sydney, a news section for updates as you grow, and Google Analytics visitor stats.
Yes. We're an Adelaide (South Australia) web design team working with businesses Australia-wide by phone and email, with current clients in SA, NSW, VIC and QLD. For a new business that usually means one call to talk through what you'll offer, then email for your words and photos, and a draft link you can open anywhere. We reply within 24 hours.
A .com.au first. Under auDA's rules it needs an Australian presence, usually an ABN or ACN, and a name connected to your business; we register it in your name for about $20 a year and set up email on it. A .sydney is optional. It's open mainly to businesses and residents with a NSW address, and it can point at the same site if you like how it looks on a sign or a van.
Yes, and many do: the site shows your suburb and the area you cover instead. Whether the business itself needs council approval is a separate question. In NSW a home business can be exempt development, but food manufacturing and skin penetration aren't, so check the NSW Planning Portal and your council rather than relying on us for that.
The Service NSW Business Bureau (13 77 88) helps for free, and its Small Business Advisory program gives up to four hours of one-on-one advice a financial year, including to people who haven't started yet. We stick to the website: arranging your words and photos into the pages, registering the domain and setting up email.
Yes. We build online booking and payment systems into sites, quoted for each job, or we link a booking tool you already use, such as Calendly or Fresha. Resolve Forward's priced packages, for instance, link straight to its online booking. If you're not sure how busy you'll be yet, a simple request form is a fine place to begin.
Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks. If you're launching on a set date, tell us at the start. The domain can be registered first, so the address can go on cards and your Google Business Profile while you check the draft.
Send us the business name, what you'll offer and the part of Sydney you'll cover. We'll check the .com.au is free, quote the site and build your draft; you pay only once you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au