Websites for florists that let someone ordering from another city choose an arrangement, check you deliver to the right suburb before the cut-off, and see that you're a real shop with a real address.
Flowers are usually bought in a hurry and for someone else. The buyer might be interstate ordering for a parent's birthday, a colleague arranging a tribute for a funeral, or someone who remembered it was Valentine's Day at lunchtime. They want three answers quickly: can you deliver to that address, by when, and what will arrive.
In December 2024 the Federal Court ordered online florist Meg's Flowers to pay $1 million in penalties after it admitted falsely presenting itself as a local florist in the towns and suburbs named on 156 websites and 7,462 Google ads. The ACCC has told buyers to look for a street address when they want a local florist. Put yours on every page with your opening hours and photos of the actual shop, say whether buyers can collect from the counter, and say whether your own drivers deliver or a partner florist does.
A delivery page lists the suburbs you cover and the fee for each zone, the order cut-off for same-day delivery on weekdays and Saturdays, and whether you deliver on Sundays and public holidays. A suburb or postcode check tells a buyer in seconds whether you reach the address. Add notes for deliveries that need care: funeral homes before the service starts, and hospitals or offices where flowers are left at reception.
Pages for the suburbs you deliver to can help people searching for flowers there, as long as the wording matches where you are. "Flower delivery to Glenelg from our Unley shop" is accurate; "Glenelg's local florist" isn't, if the shop is in Unley. Each page can give the delivery days, fee and cut-off for that area.
Each product needs a photo of an arrangement you made, a size or stem guide and a price. Flowers change with the season, so say in your own words what happens when a bloom isn't available, before the buyer pays. The ACCC explains that under the Australian Consumer Law, goods must match their description. The same care applies to origin: the ACCC notes its country-of-origin guidance covers non-food goods such as flowers, so "locally grown" or "Australian grown" should only appear where it's true.
Birthdays, anniversaries, new babies, get well and thank you can share a page. Sympathy flowers need a quieter one of their own: casket sprays, wreaths and tributes, delivery to the funeral home before the service, and a card message field with room for a longer note. Weddings and events are quoted after a consultation, so they get an enquiry form that asks for the date and venue first.
For Valentine's Day and Mother's Day, a pre-order notice a few weeks out, a set range for the day, delivery windows instead of exact times and an earlier cut-off keep orders manageable. Changing the notice and the cut-off on existing pages is a text change covered by the $30 monthly hosting, so the site can match each season.
Vases, chocolates and cards can sit beside each arrangement. Wine or bubbles needs a check first. NSW exempts alcohol in a genuine gift such as a floral arrangement from needing a liquor licence only when every condition is met, including buying it from a licensed retailer, no more than 2 litres per gift, delivery to an adult other than the buyer, and delivery between 7am and 7pm. Queensland's exemption also limits spirits to one litre, and the liquor and its container to 75 per cent of the gift's sale price. Confirm your own state's rules before we list it.
We haven't built a site for a florist, and none of our client sites is an online store, so we won't show you one and call it a match. Two client sites have parts a florist relies on: SA Painting Professionals lets visitors search by suburb or postcode across the areas it serves, and Cape Fishing Charters takes gift voucher requests alongside its booking requests.
An Adelaide painting company, not a florist. Its large site has 12 service pages, region pages across South Australia and a suburb and postcode search, with an online quote form and tap-to-call. The same search, pointed at your delivery zones, answers "do you deliver to Mum's suburb?" before the buyer has to ring.
Visit the SA Painting Professionals site (opens in a new tab) See it in our portfolio
A fishing charter business at Cape Jervis, South Australia. Its one page takes booking requests and gift voucher requests, shows a gallery of catches and answers common questions in an FAQ. For a florist, the voucher request becomes a gift card and the gallery becomes this season's arrangements.
Visit the Cape Fishing Charters site (opens in a new tab) See it in our portfolio
“…Salem walked us through everything, gave us a fixed quote so we knew exactly what we were paying, and turned around the build faster than we thought possible.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
A studio florist taking orders by phone: arrangements with prices, occasions, delivery areas and cut-offs, your address and hours, all on one page.
A good fit for most florists
$899
A home page, an arrangements page with an order request form, and a delivery page covering suburbs, fees, cut-off times and funeral deliveries.
$1,499
Pages for occasions, sympathy, weddings and events, corporate and weekly flowers, delivery areas and the shop. Paid online ordering is an online store, priced separately.
That depends on how you sell. If most orders are set designs at set prices, an online store lets buyers pay at any hour: ours are $799 for up to 25 products with one payment gateway and basic order management, or $1,999 for unlimited products, multiple payment options, customer accounts and advanced shipping. If most orders are custom ("something bright, about this budget"), an order request form that asks for the budget, colours, delivery address, date and card message, with you calling back to take payment, may suit you better. Some florists run both.
Not on eftpos, Mastercard or Visa payments. Those networks' rules have banned surcharges since 1 October 2026, and the Reserve Bank lists American Express, PayPal and UnionPay as dropping surcharging too. The Reserve Bank's FAQ (opens in a new tab) says the changes don't cover weekend or public holiday surcharges, or fees that apply however the customer pays, such as service fees. Your payment provider can confirm how the rules apply to your account and to fees such as delivery.
Check before you list them. Australia Post's guide to sending plants (opens in a new tab) says Western Australia, the Northern Territory and Tasmania have very strict bans, with sellers needing biosecurity certificates to send there. It suggests saying on your website where you can and can't send plants and why, so we'd put that on the product and delivery pages. Ask the destination state about dried or preserved stems too.
Send us new photos and prices whenever the season changes; swapping text and images on existing pages is covered by the $30 monthly hosting. A new page, such as a Mother's Day collection you want kept separate, is quoted first. With an online store, the admin panel lets you add products, change prices and mark designs sold out yourself.
A studio florist who takes most orders by phone can start with the one-page site at $399. A shop taking order requests through the site usually suits the 3-page site at $899. When weddings, sympathy and corporate flowers each need a page, the 8-page site at $1,499 fits, and it takes 2–3 weeks once we have your words and photos. Paid online ordering is a separate online store at $799 or $1,999.
Yes. We work with businesses Australia-wide by phone and email from Ste 3/110 Hutt St, Adelaide, and our current clients are in SA, NSW, VIC and QLD. Send us your range, delivery zones and photos well before your next busy date, and we'll send a link to the full draft to check.
Send us your range with prices, your delivery suburbs and cut-off times, and photos of arrangements you've made. We'll quote it and build the draft, and you pay nothing until you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au