How Much Does a Website Cost on the Gold Coast?

A national cost-guide site that publishes Gold Coast figures describes Coast websites as taking bookings, deposits and enquiries before anyone picks up the phone, with design briefs that often arrive with a booking engine attached. That expectation is what moves prices here. In its examples, a plain service brochure sits in the $2,000–$6,000 band, and adding bookings, deposits or a heavy gallery moves the same site to $6,000–$15,000. It gives three Coast examples:

• a seasonal campaign page for a Southport hotel, at $800–$3,000;
• a Robina clinic that takes treatment deposits online, at $6,000–$15,000;
• a tour or accommodation operator with live availability feeding a CRM, at $15,000–$40,000.

Each connected system adds design, testing and something that renews. The same guide lists booking engine subscriptions and payment provider fees as running costs that sit outside the build price, so a clinic or tour operator should budget for those whoever builds the site.

Our prices are set by page count, not by how busy the Coast is. When a business needs bookings or payments built into the site, we quote that work per job once we know how your bookings run. If you already take bookings through Fresha, Cliniko or Calendly, we can link that system from your pages instead, so customers book in the tool you already manage.

Some of the lowest headline prices aimed at the Coast come with a monthly fee attached. One set of packages pitched at Gold Coast businesses charges $799 for one page plus $59 a month for support, $1,299 for five pages plus $88 a month, and $1,999 for ten pages plus $109 a month. Over three years, the monthly fee becomes the bigger number.

To be fair to those packages, the ten-page option includes e-commerce for up to ten products, which our page prices don't (our stores start at $799 for up to 25 products). Their pages don't say whether GST is included, and each package comes with a set number of revision rounds, from one on the smallest to five on the largest. With us you can ask for as many changes to the draft as you like before you approve it, and the $30 a month covers unlimited text and image changes on your existing pages.

The agency price guide gives other running costs to allow for: managed hosting at $50–$150 a month, plugin and software licences at $70–$300 a year, content updates billed at $150–$200 an hour, and ongoing SEO from $500 a month. Our article on the hidden costs of a cheap website goes through the fees that tend to appear after launch.

Paying more is the right call in some situations. A larger Coast agency is likely to suit you better if:

• you need live availability shared across booking channels and a CRM, the $15,000–$40,000 work in the cost guide's examples;
• you want someone to write your copy and photograph your venue, rooms or treatments, which we don't do;
• you'll be running paid ads to dedicated landing pages and want one firm managing the ads, the pages and the reporting;
• you need a store connected to your stock, warehouse or accounting systems from day one.

For a tradie in Nerang, a physio in Robina or a cafe in Burleigh, most of that goes beyond what the site has to do. Clear services, the area you cover, photos of your work, reviews and a fast way to call or enquire do most of the work.

We're an Adelaide team at Ste 3/110 Hutt St, and Gold Coast businesses work with us by phone and email. You send your words and photos, we send a link to the draft, and you reply with changes whenever it suits you. Queensland doesn't use daylight saving and South Australia does, so Gold Coast clocks run half an hour ahead of Adelaide's for half the year and half an hour behind from October to April. Nothing in the process depends on being online at the same moment.

Our Queensland clients include Queensland Dance & Performing Arts at Thorneside on Brisbane's Bayside, whose 12-page site has a class timetable, a filterable photo gallery and an online enrolment form, and M.J. Debney Plumbing & Gas, with a single-page site and a swipeable 13-photo gallery. Every job with us is quoted at a fixed price before we start. SA Tiling Pro Pty Ltd put it this way in their Google review: “…gave us a fixed quote so we knew exactly what we were paying, and turned around the build faster than we thought possible.”