How Much Does a Hair Salon Website Cost in Australia?

Most salons already pay for booking software, so the website's job is narrower than it looks: show the prices and the people, then send clients to book. Here's what that costs from different providers, how booking marketplace fees change the sums, and what we charge.

What the market charges, and what a salon actually uses

An Australian web design price guide, checked in November 2026, lists a landing page at $800–$3,000, a small business site at $2,000–$6,000 and a custom build at $6,000–$15,000. Sites that integrate bookings, memberships or a CRM sit in a $15,000–$40,000 tier, care plans run $50–$300 a month and hourly work after launch is $80–$250.

A salon rarely needs that bookings tier. The appointment diary, stylist rosters, reminders, deposits and client cards already sit inside salon software the business pays for each month. Rebuilding any of that inside a website is expensive and duplicates a tool that's already working. What a salon site needs is narrower: a price list people can read on a phone, a team page, photos of real work, the salon's policies, and a Book now button on every page that opens the existing booking system.

That narrower brief is why salon sites can sit at the lower end of the market. Ours are $399 for one page, $899 for up to three pages and $1,499 for up to eight, with no GST added and no deposit. We build the draft, you ask for any changes, and you pay once you approve it.

Booking software: the fees that sit beside the website

Salon booking platforms publish their prices, and two examples show how differently they're set up:

Published booking software prices, Australia (checked November 2026)
PlatformSubscriptionOnline card paymentsNew clients from its marketplace
FreshaA$44.95 a month for one bookable person, or A$29.95 per team member a month (both excluding sales tax)1.59% + A$0.2820% one-time commission, minimum A$8 per client
Square AppointmentsFree plan, or A$40 or A$90 a month per location on the paid plans2.2%No marketplace fee listed

The column to look at is the last one. Fresha charges its marketplace commission only on brand-new clients who find the salon through the Fresha marketplace, and its pricing page says it won't charge for new clients who find you through your own website, Instagram or Facebook profile. Returning clients carry no commission either way.

Put numbers on it. A new client booking a $180 cut and colour through the marketplace costs $36 in commission. The same client finding you through your website and pressing Book now costs nothing in commission. At that price, every two or three new colour clients who book through the salon's own site instead of the marketplace keep $72–$108 in commission with the salon, which covers more than two months of our hosting. We can't promise how many new clients a site will bring, but the direction of the saving is set by the platform's own pricing, not by us.

Linking the Book now button to your booking page costs nothing extra on our builds, and if your platform gives each stylist their own booking link, the team page can use them. If you haven't set up online booking, every package includes an appointment request form, and a booking and payment system built into the site is something we also build, quoted per job.

The price list is the page clients read first

Cost is one of the first things a new client checks, and a salon price list is harder to set out than most. Prices change with hair length and thickness, with how many colours go in, with toners and treatments, and with whether the stylist is a junior, senior or director. A list that just says "Colour from $95" leaves the client guessing and leads to an awkward moment at the desk.

Business.gov.au's guidance is that an advertised price must be the total, including all compulsory charges, and that if you advertise only part of a price, the total has to be just as noticeable. For a salon, that's worth keeping in mind when setting out "from" prices and anything that's always added, such as a compulsory toner. The official guidance is linked in the sources below, and it's the place to check rather than this page.

Laid out well, a salon price list often runs to a page of its own: cuts, colour, blonding, treatments, styling, extensions and bridal, with a column for each stylist level. That's text on a page, so it doesn't change our price. What does matter is how often it changes. Salons tend to review prices once or twice a year and add a service whenever a stylist trains in something new. On an hourly rate of $80–$250 those edits add up. Under our $30 monthly hosting they're text changes on an existing page, so they're included.

Team pages and photos of the work

Clients choose a stylist, not just a salon. A team page with a photo, first name, level, specialties and working days for each person helps a new client pick the right person, and it's a page that changes often: a new apprentice, a senior moving to three days, a stylist leaving. Each of those is a text and image change, covered by hosting.

Photos of finished hair do more selling than anything we could write. We don't take photos or run shoots; we use the photos your team has taken, with each client's permission, sized so they load quickly on a phone, and link your Instagram for the full feed. A salon with a good Instagram already has most of the material a website needs.

Deposits, policies and gift vouchers

Deposits and no-show fees are charged by the booking system, not the website, so they add nothing to the cost of the build. The site's job is to state the policy in plain words before a client books: the deposit for long colour appointments, how much notice a cancellation needs, what happens if someone runs late, and whether a skin test is needed before a first colour. The wording should match what your software actually charges.

Gift vouchers are usually sold through the booking system too, so the site links to that page. Under the Australian Consumer Law, most gift cards bought since 1 November 2019 must be redeemable for at least three years, and the expiry date must be prominently displayed. Make sure the voucher page says what the vouchers say.

If you'd like to sell the shampoos, treatments and styling products you stock, our online stores start at $799 for up to 25 products with one payment gateway and basic order management, or $1,999 for unlimited products, multiple payment options, customer accounts and advanced shipping. Check first whether your booking platform already sells retail online, as some do, before paying for a separate store.

Which package suits which salon

Salon websites by size
SalonPagesPackage
Solo stylist, home studio or mobile hairdresserOne page: services and prices, about, photos, policies, Book now, tap-to-call$399
Salon with a small teamHome, services and prices, team$899
Larger salon with specialist servicesHome, cuts, colour, extensions, bridal, team, new clients, vouchers$1,499
Salon selling retail haircareAny of the above plus a storeStore quoted separately at $799 or $1,999

A separate page earns its place when a service has its own buyers who need more detail than a line on the price list: extensions with a consultation process and maintenance costs, or bridal with trials, travel fees and group bookings. A salon with two locations usually gives each one its own page with hours, parking and a booking link.

Year one, worked through

Take the three-page site: $899 to build, $360 of hosting over the first twelve months and about $20 for the domain, registered in your name. That comes to roughly $1,279 in the first year and about $380 a year after that, including every price rise, new team member and holiday closure notice on existing pages. We also set up business email on your domain, so bookings and supplier mail come from the salon's name rather than a personal address.

Your booking software subscription and card fees are separate and stay the same whoever builds the site. Hosting has no contract, and you can cancel anytime. For the wider picture of ongoing costs, see our guide to website maintenance costs.

What we can show you

No hair salon is among the 14 client sites in our portfolio yet, so we won't claim one. Two sites show the booking pattern a salon uses. Resolve Forward, a Sydney family dispute resolution practice, has priced packages that each link straight to online booking, much as a salon price list links each service to the diary. Dr Dione, in Melbourne, has online discovery-call booking linked from every page.

Resolve Forward's Google review mentions “an intuitive and easy-to-use bookings page.” Both sites are in our portfolio.

When a salon should spend more

A bigger budget makes sense for a salon group with several locations, a shared loyalty or membership scheme and its own app; for a brand selling a large retail range with stock synced to the salon's point of sale; or for a salon that wants someone to write the copy, shoot the team and the work, and run social media and ads. We don't write copy, take photos or manage ads, and the businesses that do are worth paying for when you need them.

For an independent salon that can send its price list, team bios and Instagram photos, most of a larger quote pays for work the salon has already done. Our guides to small business website costs and whether you need a website if you have Facebook go further.

Our fixed prices for hair salons

One page

$399

Services and prices, photos of your work, policies, a Book now button to your booking system and tap-to-call. Suits solo and home-studio stylists.

Suits most salons with a team

Up to 3 pages

$899

A home page, a full price list page and a team page with each stylist's level, specialties and days.

Up to 8 pages

$1,499

Room for separate colour, extensions and bridal pages, a new-client guide, vouchers or a second location.

  • Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
  • GST. WebCraft Studio isn't registered for GST, so no GST is added.
  • Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
  • Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
  • Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Hair salon website cost questions

How much does a hair salon website cost in Australia?

A published 2026 guide puts a small business site at $2,000–$6,000 and sites that integrate bookings at $15,000–$40,000. Our salon sites are $399 for one page, $899 for up to three and $1,499 for up to eight, with no GST added and no deposit.

We already use Fresha. Do we still need a website?

It's your call, but the sums are worth doing. Fresha charges a 20% one-time commission, minimum A$8, on new clients who find you through its marketplace, and says it doesn't charge for new clients who find you through your own website. A website with a Book now button gives new clients a commission-free way in.

Does the website take bookings and deposits itself?

Usually your booking software does, and the site links to it at no extra cost. Deposits, reminders and no-show fees stay in that software. If you don't use one, every package includes an appointment request form, and a booking and payment system built into the site is quoted per job.

What does it cost to update prices and stylists after launch?

With our $30 monthly hosting, price changes, new team members, photos and holiday hours on existing pages are included. A new page, such as a bridal page, is quoted first. There's no contract.

Is one page enough for a solo stylist?

Usually. Services and prices, a short about section, photos of your work, policies, a Book now button and tap-to-call fit on the $399 site. Move to three pages when the price list or team outgrows a single scroll.

How long does a salon website take?

Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks. We reply within 24 hours of your enquiry.

Get a fixed price for your salon website

Send us your price list, your team, the booking system you use and a few photos of your work. We'll reply with a fixed quote and build the draft, and you pay only once you've approved it.

We reply within 24 hours. Prefer email? info@webcraftstudio.com.au