How Much Does a Website for a Coach or Consultant Cost?

An independent Australian price guide, last verified in November 2026, puts a one-page landing site at $800–$3,000 and a small business site of five to ten pages at $2,000–$6,000. A site with bookings, member areas or CRM connections sits in a separate band of $15,000–$40,000, and care plans after launch run $50–$300 a month.

For a coach, those figures are easiest to read in sessions. A marketplace that collects coaching quotes gives an average of $100–$150 for a life coaching session. At that rate, a $2,000 site is somewhere between 13 and 20 sessions, and the top of the small business band is 40 or more. Business and executive coaching usually costs more per hour, so the same site is fewer sessions for those coaches, but the comparison still holds: a website should cost a few weeks of client work, not a quarter's.

Our prices are $399 for one page, $899 for up to three pages and $1,499 for up to eight. No GST is added, because WebCraft Studio isn't registered for GST, and there's no deposit. We build the draft, you ask for as many changes as you like, and you pay once you approve it.

Most coaches already run their diary through a scheduling tool such as Calendly or Acuity, with reminders, time zones and a calendar sync set up. In that case the cheapest and most reliable option is to keep it. We put a "Book a discovery call" button on every page that opens your scheduling link, with a line beside it saying how long the call runs and what you'll cover, and a short contact form for people who'd rather write first. That costs nothing beyond the package price.

A booking and payment system built into the site is worth it when the scheduling tool gets in the way: you want paid sessions taken at the time of booking, packages that use up session credits, or a booking page that matches the rest of the site instead of handing people to another brand. We build those, but every set-up is different, so we quote them per job after asking how your sessions are sold.

Before paying for either, look at where people drop off. If enquiries arrive but few turn into calls, the fix is usually on the page: a clearer description of who the call is for, a price range so money isn't the first question, and fewer clicks between reading and booking.

Coaching isn't a regulated profession in Australia, so the Australian Consumer Law does most of the work that a professional board would do elsewhere. The ACCC says it's against the law for a business to create fake or misleading reviews, and that a review can mislead if someone edits it after it's written, or if it comes from family, staff or people paid to write it without that connection being disclosed. Incentives for reviews have to apply whether the review is positive or negative. In practice: genuine testimonials, published as the client wrote them, with their permission. We lay them out; we don't write or tidy them.

Outcome claims need the same care. A line such as "clients double their income" is a claim you'd have to back up. Describing what usually changes for the people you work with is safer and, to most readers, more believable.

If your offer includes psychological or other health services from an Ahpra-registered practitioner, stricter advertising rules apply, including limits on testimonials. Our guide to Ahpra advertising rules covers the basics; Ahpra's own guidance is the authority.

Email signups bring in the Spam Act. The ACMA says commercial emails need the person's consent, must identify you as the sender with your contact details, and must carry an unsubscribe option that's honoured within five working days. The signup form we build says plainly what people are signing up for; your email tool handles the unsubscribe link and the list itself.

Dr Tabara Dione Coaching offers confidential one-on-one performance and development coaching for doctors, led by a Melbourne specialist anaesthetist. The site we built has a services overview, an about page covering her credentials, a contact form and online discovery-call booking linked from every page.

Resolve Forward is a Sydney family law dispute resolution practice, not a coaching business, but its site is built the way many coaching sites should be: six service pages with FAQs, priced packages linked to online booking, a five-step intake form and a newsletter signup. We wrote up how that booking page works.