What Does a Website for Builders Cost in Australia?

A national web design price guide, last verified in October 2026, lists a small business site of five to ten pages at $2,000–$6,000, a custom build at $6,000–$15,000, and larger sites that connect to bookings, member areas or a CRM at $15,000–$40,000. It quotes freelancers at $80–$150 an hour and agencies at $100–$250. If your current site went up years ago, note that the same page puts a redesign of an existing site at $2,000–$8,000.

The same publisher's builder cost guide shows what sits on the other side of the ledger. It gives a builder-managed kitchen renovation a typical price of $35,000, a bathroom $25,000, a single-storey extension $2,500–$5,000 per square metre and a single-storey knock-down rebuild of a three-to-four-bedroom home a typical $650,000. People committing that much money read a builder's website slowly, often with a partner, and come back to it after the first site meeting.

Our builder websites cost $399 for one page, $899 for up to three pages and $1,499 for up to eight. WebCraft Studio isn't registered for GST, so those figures are the whole price, and nothing is paid until you've looked over the finished draft and approved it.

Finished work is what most people come to a builder's site to see, and a project gallery comes with each of our builder packages. We resize and compress every photo so the page still opens quickly on a phone at a site meeting.

What does change the cost is how projects are organised. A single projects page with an entry for each build keeps everything on one page. Giving every project a page of its own looks thorough, but it pushes up the page count at launch, and each job you finish afterwards becomes another new page to be quoted. We usually suggest a projects page that grows instead: adding your latest extension to it after launch is a text and image change on a page you already have, which our hosting covers.

We don't run photoshoots. Phone photos taken at slab, frame, lock-up and handover often persuade a homeowner more than one polished hero shot, because they show how you keep a site. If you'd like a professional photographer to shoot a finished home, book one directly and send us the files. There's more on using progress and finished shots in our guide to before-and-after photos on trade websites.

Several states require builders to show a licence or registration number in their advertising. Queensland's QBCC counts a website as advertising, so the name on the licence, the licence number and a statement that you're licensed under the QBCC Act all belong there. NSW guidance on building trade ads, which covers the internet, asks for the licensee's or registered business name, the licence number with the category of work, and a business phone number. Victoria, South Australia and Western Australia have their own regulators and rules, and our builder website page names the regulator in each. Check your regulator's current guidance before launch.

None of this is a line item with us. Your licence details go in the footer of every page, an HIA or Master Builders member logo goes wherever your association's usage rules allow, and either can be updated later as a text change.

Bright Building & Renovations is a licensed South Australian builder doing kitchen, bathroom, laundry and whole-home renovations, extensions, new homes and commercial fit-outs across Adelaide, the Adelaide Hills and the Fleurieu. The site we built for them runs to 30 pages: seven service pages, seven service-area pages, five planning guides, a project gallery, an FAQ, the seven-step quote form and tap-to-call.

That's far larger than our biggest fixed package, and few builders need it at launch. It shows the direction a site can take over time: start with a home page, a projects page and a quote page, then add a page for a build type or a region once you want more of that work. Each new page is quoted before we start, so the cost never arrives as a surprise.

The other construction-side site in our portfolio belongs to Simple Engineers, Adelaide structural engineers who design retaining walls, concrete slabs and stormwater systems for homeowners and builders. Its quote form shows fee ranges and takes file uploads, the same arrangement a builder needs for plans.

A larger agency budget is the better buy if you:

• are a volume or project-home builder with a catalogue of home designs, floor plans and house-and-land packages that change every month;
• want someone to write your project stories and a photographer to shoot every completed home;
• want a client login where owners follow progress photos, selections and variations, connected to your job management software;
• want monthly SEO and Google Ads run by the same firm that built the site.

We supply none of the writing, photography or ad management on that list, so pay someone who does them well if they matter to you. For a renovation or custom builder who can send their own words and job photos, much of a larger quote would cover work you've already done yourself. Our guides to small business website costs and redesigning or rebuilding an older site go further into the options.