For Sydney plumbers, sparkies, builders, roofers and every other trade: a site that names the parts of Sydney you actually drive to, shows the licence details NSW expects in your advertising, and puts your phone number a single tap away.
"Sydney" on its own tells a customer almost nothing. Someone in Cronulla wants to know you'll come to the Shire, and a property manager in Parramatta wants to know you turn up when booked and invoice properly. Your site should answer those questions before they ring the next listing.
The Hills, the Inner West, the Shire, the Northern Beaches, Macarthur. We list the regions you cover by the names people use, then the main suburbs inside each, so a customer can confirm in a few seconds that you come to them.
The name and number on your contractor licence go in the footer of every page, with a link to the NSW Government's licence check so a customer can confirm it without asking you.
A burst flexi hose, a tripped board, a branch through the gutter after a storm. Your number sits at the top of every page as a button, and the site says plainly whether you take after-hours work and whether there's a call-out fee.
If strata managers, real estate agents or builders send you work, give them their own section: the jobs you do for them, how you report and invoice, and your insurance details. They compare contractors differently from a homeowner with one leaking tap.
"Switchboard upgrade, Castle Hill" or "bathroom regrout, Marrickville" shows you already work near the person reading. We caption each photo with the job and the suburb, which also puts real place names on the page.
Suburb, house or unit, which floor, parking and lift access, plus a photo. Knowing it's a third-floor walk-up with street parking only changes the quote before you've left the yard.
Trade licensing in NSW is handled by Building Commission NSW, the state's building regulator. A contractor licence is needed to do or advertise residential building work valued at more than five thousand dollars (labour and materials, including GST), and specialist work (electrical wiring, plumbing, drainage, gasfitting, and air conditioning and refrigeration) needs one whatever the job is worth. The NSW Government's guidance on building trade advertisements says the licensee's name and licence number must be shown in all advertising, including online, and that a registered business name can be used in place of the licensee's name. Customers can look you up on the government's Verify licence site, which shows the holder's name, licence categories, expiry date and current status.
Under the NSW Government's 2017 district order, Greater Sydney is divided into five planning districts covering 33 council areas: Eastern City, Central City, Western City, North and South. Your customers won't use those names, but the council list is a handy checklist when you decide how far you'll travel. The Western City district alone takes in eight councils, from Hawkesbury and the Blue Mountains down to Wollondilly and Camden.
New suburbs are still being planned on the city's edge. The NSW Government's North West Growth Area includes Riverstone and Schofields, and its South West Growth Area includes Leppington and Oran Park. If you fence, landscape, install air conditioning or fit out new homes in those estates, name those suburbs on your site; a general "Western Sydney" line won't match what a new owner types into Google.
Weather matters for some trades too. The Bureau of Meteorology says large hail is most common in spring and early summer, and it describes Sydney's April 1999 hailstorm as the most destructive in Australian history. If you do roofing, glazing, tree work or storm repairs, the site should say clearly whether you take urgent jobs and which areas you can reach quickly.
On service areas, our advice is simple: give your home base, list the regions you cover with their main suburbs, and say where you don't go. On a one-page site that's a short list beside the quote form; on the 8-page site, your two or three busiest regions can each have a page with jobs you've done there. We're an Adelaide team, so we work with Sydney tradies by phone and email: you send photos and your suburb list, and we send back a draft to check on your phone.
Our Sydney trade example is a tree service in Western Sydney. We've also built for an excavation business in the Bega Valley, NSW.
Family-owned tree service covering Western and Greater Sydney, including 24/7 emergency work. One page with two quote forms, a services section, customer reviews and a list of the areas they cover, with tap-to-call throughout so someone with a fallen tree can ring straight away.
Visit the WS Stump Grinding site (opens in a new tab) See it in our portfolio
Bobcat and excavator work, structural landscaping and licensed pool building around South Pambula. The one-page site leads with a swipeable 42-photo gallery, then testimonials, a contact form and tap-to-call on mobile: a useful model for a Sydney landscaper or concreter whose work sells itself in photos.
Visit the Tomi's Bobcat site (opens in a new tab) See it in our portfolio
“…gave us a fixed quote so we knew exactly what we were paying, and turned around the build faster than we thought possible.”
★ 5.0 from 33 Google reviews (opens in a new tab)
Want numbers from a trade site? Western Sydney Stump Grinding has landed at least 62 jobs, about $46,500 of work, from a single-page site we built. Read the case study.
See all 14 recent client sites in our portfolio.
$399
Services, the regions and suburbs you cover, licence details, job photos, a quote form and tap-to-call on a single page. Suits a sole trader working one part of Sydney.
Suits a trade covering a few regions
$899
A home page plus room for a services page and a page for strata and property-manager work, or for the region you most want more jobs from.
$1,499
For a business with crews in several regions: a page per main service and per region, each with local job photos and its own quote button.
Yes. We're an Adelaide (South Australia) web design team working with businesses Australia-wide by phone and email, and current clients are in SA, NSW, VIC and QLD, including Western Sydney Stump Grinding. There are no Sydney meetings to fit around jobs: you send your details and photos, we send a draft link, and you ask for changes by phone or email until you're happy with it.
The NSW Government's guidance is that the name and number on your contractor licence must appear in all advertising, online included, and a registered business name can stand in for the licensee's name. Electrical, plumbing, drainage, gasfitting and air-con work need a licence whatever the job is worth. The Housing Industry Association's guide also lists a business phone number, which your site carries on every page anyway. We put the licence details in the footer of every page. For your exact obligations, check with Building Commission NSW, which handles licensing.
Usually not. Greater Sydney has 33 council areas, and a customer in Penrith who reads "all Sydney" still can't tell whether you'll actually come out. Name the regions you work most, list the main suburbs in each, and add a line inviting people just outside them to ask.
Yes. A call button at the top handles urgent work, and a quote form handles planned jobs like a switchboard upgrade, a new hot water system or a deck. If you charge more after hours, one line saying so saves an awkward conversation later.
A sole trader working one region usually does well with the one-page site at $399. If you want strata work or a second region on its own page, the 3-page site at $899 fits. Businesses with crews across several regions are better served by the 8-page site at $1,499 with a page per service and region.
Tell us your trade, where you're based and the parts of Sydney you want work from. We'll quote first, then build the draft, and you pay only once you've approved it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au