Websites for guarding firms, mobile patrol and alarm response companies, and alarm, CCTV and access control installers that show your licence before anyone asks, explain what each service covers, and gather the site details you need to price a job.
Two quite different buyers land on a security website. A facility manager, strata committee, retailer or site manager needs guards, patrols or alarm response and is often comparing several firms against a written brief. A homeowner or small shop owner wants an alarm or cameras and has never bought either before. Both need to know early on that you hold the right licence in their state.
Each state and territory licenses security work under its own law and regulator. In NSW, master licensees must show their licence number in advertisements; NSW Police says an electronic ad, such as a social media post, SMS or email, can instead carry a link that lets the public easily find the number. Anyone can look up a NSW master licence on Service NSW by name, number, ABN or ACN. We put the licence number and the entity that holds it in the footer of every page, list each state you're licensed in, and link to that state's public register.
Static guarding, mobile patrols, alarm response, event and crowd control, CCTV, alarm and access control installation, and monitoring are separate purchases, often made by different people. Each gets its own heading or page saying what's included, the kinds of site it suits (building sites, warehouses, shopping centres, strata blocks, events) and how the client hears back, such as patrol logs or incident reports, written in your words.
A multi-step form can ask for the site type and suburb, the hours or days of cover, how many guards or patrol visits, the start date and contract length, and any alarm or camera system already in place. A file field takes a site plan or a request-for-quote document. Your first call then starts with the scope rather than a list of questions.
Patrol and alarm response buyers ask how quickly someone arrives. If you quote a typical response time, say which areas and hours it applies to, then describe what happens on arrival: the perimeter check, the call to the key holder, the written report. The ACCC's guidance is that claims on a website must be accurate and made on reasonable grounds, and that covers a response figure as much as a price.
If you sell back-to-base monitoring, name who does it: your own control room or a partner centre, and whether it is graded. ASIAL runs a grading scheme for alarm monitoring centres under the Australian Standard AS 2201.2, which looks at construction, access, standby power and communications. For installers, the ACMA lists security systems among the work registered cablers do, and ASIAL is one of the four cabling registrars it names, so a line about your technicians' registration answers a question larger clients ask.
Security firms recruit all year, and job seekers find you through the same website as clients. A careers page with its own short form, asking for the state of issue, licence type and number, expiry date and the shifts someone can work, keeps applications out of the quote inbox and screens out unlicensed applicants before you read a résumé.
Clients like to see that you've covered sites like theirs, but many won't want their name, address or system layout on a public page. A sector, a general area and what you supplied ("after-hours patrols for a distribution centre in the northern suburbs") usually does the job. Install photos should leave out camera positions, keypads and panel locations; we use only the images you send and approve.
We haven't built a website for a security company yet, and we won't present another client as one. Two of our client sites do jobs a security site depends on: Bright Building & Renovations shows its state licence number in the footer beside a link to the public register and takes enquiries through a seven-step quote form, and Phoenix Housekeeping's quote form offers a discreet call-back.
A licensed renovation builder in Adelaide, not a security firm. Its licence number sits in the site footer next to a link to the CBS licence register, and the seven-step quote form asks about budget, timing and plans before anyone picks up the phone. A guarding or installation quote can be staged the same way: site, hours, scope, then contact details.
Visit the Bright Building site (opens in a new tab) See it in our portfolio
A family-run cleaning business around Lake Macquarie, Cessnock and the Central Coast whose services include trauma and deceased estate cleaning. Beside published pricing and suburb pages, its quote form offers a discreet call-back. Security enquiries can be just as sensitive, and the same option lets a client ask for a phone call instead of describing their premises in writing.
Visit the Phoenix Housekeeping site (opens in a new tab) See it in our portfolio
“Rebuilt two websites for our businesses and saved us a fortune on hosting etc. Nothing is ever a problem, will email back on a Saturday night if need be.”
★ 5.0 from 33 Google reviews (opens in a new tab)
See all 14 recent client sites in our portfolio.
$399
One main service, such as an alarm and CCTV installer or a patrol run: what you do, licence details, areas covered, a quote form and your 24-hour number, on one page.
$899
A home page, a services page covering guarding, patrols and installation, and a page for licences, memberships, the quote form and careers.
Suits firms offering several services
$1,499
A page for each service (guarding, patrols and alarm response, events, CCTV and alarms, monitoring), plus sectors you cover, careers, and licences by state.
The licence your business holds in each state you work in, and the name it's held under. ASIAL's licensing page (opens in a new tab) lists the regulators. In NSW, master licences come from the Security Licensing & Enforcement Directorate of NSW Police. In Victoria it's the Licensing and Regulation Division of Victoria Police, and since 19 June 2025 every private security activity there is a licensed activity. Queensland's regulator is the Office of Fair Trading. In South Australia, Consumer and Business Services issues the security agent's licence a business needs for guarding, crowd control and installing security systems. In Western Australia, WA Police requires an agent licence before you advertise that you supply licensed staff. Check the details with your regulator; we set them out on the page as you give them to us.
Yes. The form can ask for the site, hours and scope first, then let the client attach a site plan, floor plan or request-for-quote document, which arrives with the enquiry. For sites where a client won't want to put details in writing, the form can stay short and offer a call-back instead.
Only with each client's written OK, and many will say no. Knowing who guards a site, or what's installed there, is useful to the wrong people. A description by sector and general area, with the service you provided, gives a buyer the reassurance without the specifics. If a client agrees to a named testimonial, we add it word for word, and if they later ask for it to come down, removing it is covered by the $30 monthly hosting.
Yes, if you sell fixed packages. Our online stores are $799 for up to 25 products with one payment gateway and basic order management, or $1,999 for unlimited products, multiple payment options, customer accounts and advanced shipping. Most installers price after seeing the building, so a common middle path is a packages page that explains what each kit includes and a form to request a site visit. We can also build online booking and payment for site assessments into the site, quoted per job.
An installer or patrol business with one main service can start on the one-page site at $399. The 3-page site at $899 puts services together, with licences and careers on a page of their own. Firms offering guarding, patrols and installation usually need room to explain each one, which is the 8-page site at $1,499; a site that size takes 2–3 weeks once we have your words and photos.
Yes. We're based at Ste 3/110 Hutt St, Adelaide, and work with businesses Australia-wide by phone and email; our current clients are in SA, NSW, VIC and QLD. You send the wording for each service, your licence numbers and any photos you're cleared to publish, and we reply with a link to the full draft.
Send us your services, the licence numbers for each state you work in, the areas you cover and any photos you're cleared to publish. We'll quote it and build the full draft, and you pay once you approve it.
We reply within 24 hours. Prefer email? info@webcraftstudio.com.au