In Queensland, the QBCC licenses building, plumbing and drainage work, and it lists websites, Facebook pages, online directories and vehicle signage as advertising. A licensee's ads must show the name the licence is held under, the licence number and a statement that you're licensed under the QBCC Act; a trading name on its own is unlikely to comply. Plumbing and drainage need a licence whatever the job is worth. Electrical contractors are licensed separately through the Electrical Safety Office, and WorkSafe Queensland's guidance puts their registered name and contractor licence number on websites and social media too. We won't put the QBCC logo on your site, because the QBCC doesn't allow it on a licensee's own material, but a link to the licence search on the QBCC website is allowed.
The City of Moreton Bay was formed in March 2008 from Redcliffe City and the Pine Rivers and Caboolture shires, and took its current name in July 2023. Those three former areas are still a handy way to group a service area: the peninsula suburbs (Redcliffe, Scarborough, Margate, Kippa-Ring, Woody Point), the Pine Rivers suburbs (Strathpine, Albany Creek, North Lakes, Kallangur, Petrie) and the Caboolture side (Caboolture, Morayfield, Burpengary, Narangba, Deception Bay and Bribie Island). Further west are rural areas such as Dayboro, Samford Valley, Woodford and Mount Mee.
The council area covers more than 2,045 square kilometres, so "all of Moreton Bay" is a big promise for a one-ute business. If you only go as far as Burpengary, say so. If you also work across the boundary in Brisbane's northern suburbs or up into the Sunshine Coast, list those suburbs as well, because customers search by where they live, not by council.
Queensland's severe weather season runs from October to April, and the Bureau of Meteorology says the east coast's highest risk of severe thunderstorms is from October to December. For roofers, tree services, electricians and glaziers, that can mean a sudden run of urgent calls, so your number and a short "what's happened?" form need to be the first things on a phone screen. Growth matters too: the council expects about 200,000 more residents over the next 20 years, and the Waraba Priority Development Area (formerly Caboolture West), declared in August 2024, is planned for about 30,000 homes. People moving into new suburbs often don't have a local tradie yet, so they search.
We're an Adelaide team at Hutt St, and we work with Queensland trades by phone and email. You send your services, suburbs and photos, we send a draft link you can check on your phone between jobs, and you ask for changes the same way.