What Does a Website for Plumbers Cost in Australia?

A national 2026 price guide puts a small business site at $2,000–$6,000. Few plumbing businesses need the top of that range, but hot water, gas and bathroom work can each justify a page. Here's what changes the cost for plumbers, and what we charge.

From $399, no GST added
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Plumbing website prices at a glance

A national price guide updated in October 2026 puts a small business site of five to ten pages at $2,000–$6,000 and a one-page landing site at $800–$3,000, with custom builds starting around $6,000. Hourly rates quoted for web work run from about $80 for a freelancer up to $250 at the dearer agencies.

It helps to hold those figures against your own. The same publisher's plumber cost guide, which includes GST, lists general plumbing at $80–$200 an hour ($120 typical), a call-out fee of $60–$150 and an installed electric hot water system at $800–$3,000. On those numbers, a five-to-ten-page site at the guide's prices costs about the same as a hot water installation or a bathroom rough-in.

Our plumbing websites are $399 for one page, $899 for up to three and $1,499 for up to eight. That's the whole build price: no GST is added and there's no deposit, because you pay after you've approved the draft.

Which plumbing jobs earn a page of their own

The jobs you want more of decide the package, so it's worth sorting them by how customers choose a plumber. Price ranges below come from the plumber cost guide mentioned above and include GST.

Plumbing jobs and where they belong on a website
Job	Published price range	How the customer decides	Where it goes
Standard blocked drain	$150–$500	Quickly, by phone	Home page, next to your number and hours
Burst pipe repair	$200–$800	Urgently, often after hours	Home page
Electric hot water, installed	$800–$3,000	Compares a few options over a day or two	Its own section, or its own page
Heat pump hot water, installed	$3,000–$6,000	Reads, compares brands, asks questions	Its own page
Gas fitting, per point	$250–$650	Wants to see you're licensed for gas	Services section, with your licence shown
Bathroom rough-in	$2,000–$6,500	Plans weeks ahead and looks at past work	Its own page with a gallery

Urgent, low-ticket work is won on the first screen of a phone, so it belongs on the home page whatever size the site is. Planned, higher-value work gets researched, and a page explaining it with your own job photos gives that customer something to read before they ring. If hot water replacements and bathrooms are what you want more of, that's the case for three pages rather than one. We've written more about looking after both kinds of plumbing customer on one site.

Licence rules that shape the page, not the price

In NSW you need a licence or certificate for any plumbing, draining or gasfitting work whatever it costs, and the state's guidance says specialist work can't be advertised without a current licence. For ads, including on the internet, it expects the licensee's name or registered business name, the licence number with the right category of work, and a business phone number.

In Queensland the QBCC counts your website, a Facebook page and the signage on your ute as advertising. Each has to show the name you're licensed under (a trading name can sit alongside it), your licence number and a statement that you're licensed under the QBCC Act. The QBCC logo is off limits, but you're allowed to link to the QBCC website so customers can look you up.

The other states and territories have their own plumbing regulators and rules, so check yours before the site goes live. With us, none of this changes the price: the details go in the footer of every page and beside your phone number. The part that matters is sending us your licence name exactly as the register shows it, so a customer who checks finds a match.

Putting your call-out fee on the site

A plumbing site that says nothing about how you charge leaves people guessing, and some of them ring someone who does say. If you publish a figure, business.gov.au's guidance is that the total price must include compulsory charges and taxes such as GST, and where only part of a price is shown, the total must be at least as noticeable. A flat call-out fee is easy to show; a starting price for hot water needs more care with the wording. Read the guidance, settle on what you want to say, and we'll lay it out.

Fees change, and so do after-hours rates. Updating them on a page that already exists is a text change, which our hosting covers, so keeping the figures current doesn't turn into a bill each time.

Quote forms, bookings and job apps

Most plumbing jobs can't be priced until someone has seen them, so for most plumbers a quote form earns more than a booking calendar. A good one asks for a name, phone number, suburb and a line about the problem, with room for a photo of the leak or the label on the old hot water unit. That's short enough to fill in standing in a wet laundry.

If you already run jobs through an app, the site can hand customers straight to it. ServiceM8, for example, offers online booking forms it hosts for free, reached through a link or button; we'd put that button next to your phone number. If you'd rather have a booking and payment system built into the site itself, we build those as well and quote each one separately.

A plumbing site we built

M.J. Debney Plumbing & Gas is a licensed plumber and gas fitter in Queensland covering general plumbing, gas, hot water, bathroom renovations, drainage and backflow. Its single-page site has a six-service overview, a 13-photo project gallery that swipes on mobile, client testimonials, a protected contact form and tap-to-call.

Six services on one page is close to the point where separate pages start to make sense. Below that, a single page keeps everything one scroll away from the call button. Michael Debney's Google review says: “They created the site very promptly and cost efficient.”

For numbers from a trade site, our Western Sydney Stump Grinding case study covers a single-page site that has brought in at least 62 jobs, about $46,500 of work. It's tree work rather than plumbing, but the customer behaviour is much the same: urgent, local and on a phone.

What a plumbing site costs to keep running

Running costs vary widely. The national guide lists hosting at $15–$150 a month and care plans, covering updates, backups, security and small edits, at $50–$300 a month, plus a .com.au domain at $15–$30 a year.

For sites we build, hosting is $30 a month after launch, with no contract. Changes such as new suburbs, a revised call-out fee, Christmas closure dates, changed after-hours times and new job photos are all text or image changes on pages you already have, so they're included. Adding a page, such as one for backflow testing, is quoted before we start.

Over the first year, a three-page plumbing site with us comes to $899 to build, $360 for hosting and about $20 for the domain, or about $1,279 in all. Each year after that is about $380.

When a bigger budget is the better buy

An agency, or a larger studio, is worth the extra money if you:

run several vans with commercial, strata or maintenance contracts and want case studies, safety documents and tender material written for you;
want a photographer to shoot your team, vans and finished bathrooms;
want Google Ads and SEO managed every month by the same people who built the site;
want to rework the site yourself every week, in which case an editable platform may suit you better.

We write no copy, take no photos and sell no SEO or ad management, so if those matter to you, pay someone who does them well. If you can send your own words and job photos, most of a larger quote would go on work you've already done yourself.

Our fixed prices for plumbing businesses

Suits most emergency and maintenance plumbers

One page

$399

Your services, suburbs, licence number, job photos and a quote form, with a call button on every screen.

Up to 3 pages

$899

A home page plus separate pages for hot water, gas or bathrooms, each with its own photos.

Up to 8 pages

$1,499

For plumbing businesses with several crews, commercial work and a page for each main service line.

Payment. No deposit. We build your draft first, you ask for as many changes as you like, and you pay once you approve it. If you don't go ahead, you owe nothing.
GST. WebCraft Studio isn't registered for GST, so no GST is added.
Timing. Most sites are live within 5–10 days of us getting your words and photos; bigger sites (up to 8 pages) take 2–3 weeks.
Hosting. After launch, hosting is $30 a month: hosting, security monitoring, backups, email support and unlimited text and image changes on your existing pages. New pages or features are quoted first. No contract, cancel anytime.
Domain and email. We register your domain in your name (about $20 a year), connect it to your site and set up your business email.

See full pricing and what each package includes

Plumbing website cost questions

How much does a website for a plumber cost?

Published 2026 figures put a small business site at $2,000–$6,000 and a one-page landing site at $800–$3,000. Our plumbing sites are $399 for one page, $899 for up to three pages and $1,499 for up to eight, with no GST added and nothing to pay until you approve the draft.

Does a plumbing licence number need to be on the website?

In NSW and Queensland, the official guidance treats websites as advertising, and the licence number has to appear with the licensee's name. Other states have their own rules, so check with your regulator. We show it on every page whichever state you're in.

Should plumbers put prices on their website?

A call-out fee or a plain line about how you charge removes a worry that stops some people ringing. If you show a figure, follow business.gov.au's guidance on displaying the total price. Changing it later is a text change covered by our hosting.

Is a one-page website enough for a plumber?

If most of your work is emergency and maintenance calls, usually yes. Once you want more hot water, gas or bathroom work, separate pages for those jobs give customers more to read, and that's when three pages makes sense.

Can my ServiceM8 booking form go on the site?

Yes. ServiceM8 hosts its online booking forms, so we add a clearly placed button that opens yours. If you need a booking and payment system built into the site instead, we quote that per job.

Who writes the service descriptions?

You do, in your own words, the way you'd explain a job to a customer. We arrange and format them so they read well on a phone, but we don't write copy or take photos.

Get a fixed price for your plumbing website

Send us the jobs you want more of, the suburbs you cover and your licence details. We'll reply with a fixed quote, build the draft, and you pay only after you've approved it.