Website Design for Moorabbin, VIC

Half of Moorabbin Is Houses and Shops. The Other Half Is Factory Units.

I'm Salem. I build websites for businesses in Moorabbin, about 15 kilometres south-east of the city in the City of Kingston. The suburb is small: 4.6 square kilometres, with South Road across the top, Warrigal Road down the eastern side, Keys Road and Wickham Road along the bottom, and the Frankston line and the Nepean Highway closing it off to the west. Roughly 6,300 people lived inside those boundaries at the last census. Plenty of the ground inside them is not housing at all.

The eastern side has been industrial since the first development went up there in the mid-1960s, and it still is. Next door in Moorabbin East, the strip between Chesterville and Warrigal Roads carried the big food and drink names for decades, Schweppes and Coca-Cola Bottlers among them, and Philip Morris ran a plant there until it closed in 2014. What's left across the whole area is a dense run of workshops, warehouses, trade suppliers and one-van operators, sitting a few streets away from ordinary shops and houses.

The mix changes what a website is for. A cafe on the Nepean Highway is seen by every car that goes past. A fabricator or an auto electrician in a unit off Keys Road is seen by nobody who wasn't already looking, and the looking happens on a phone. So the site isn't decoration for a business people have already noticed. For a lot of these places it's doing the job a shopfront does everywhere else, and it's doing it against whoever else came up in that same search.

One more thing worth sorting out before you write your own address. The City of Moorabbin was abolished in December 1994 and split between Kingston and its neighbours, but nobody told the public, and the name outlived the council by thirty years. People still say Moorabbin for a slab of Melbourne much wider than these 4.6 square kilometres, which means customers may well search it whether or not it appears on your rates notice. I've written up what to actually put on the page in my longer piece on Moorabbin and the Kingston industrial belt.

My sites are hand-coded rather than dragged together in a builder, so they stay light and open quickly on a bad connection. The price is on this page because I'd rather lose the enquiries that were never going to book than spend a fortnight quoting into silence. You check the whole thing over before it goes live, you own it, and there's no lock-in contract on the hosting.

Last reviewed by Salem on 23 August 2026.